Payment Platform: Automated invoicing, payment processing, and communication platform integrating with accounting systems
Customer Portal: Self-service portal for buyers to view and pay invoices
Accounts Receivable Automation: Tools to automate accounts receivable processes for wholesalers
Wholesail is a financial technology company based in San Francisco, United States, specializing in streamlining payments and accounts receivable for the food and beverage distribution industry. Founded with the mission to modernize back-office operations, Wholesail provides a comprehensive platform tailored for wholesalers to automate invoice delivery, facilitate digital payments, and reduce manual collection processes.
Wholesail’s core business lies in transforming how wholesalers manage invoicing and payments. The company offers a robust SaaS platform that integrates with popular accounting software like QuickBooks, Microsoft Dynamics, and Sage Intacct. Its key features include:
Wholesail focuses exclusively on the wholesale distribution market, especially targeting businesses in foodservice, beverage, produce, seafood, and meat. Its unique selling proposition lies in simplifying traditionally manual back-office functions through end-to-end automation. By providing seamless integrations with accounting systems, Wholesail eliminates data entry errors and reduces time spent on collections by up to 50%, as reported by customers.
Wholesail serves a wide array of mid to large-sized wholesalers in the food and beverage sector across the United States. Its customer base includes distributors managing hundreds of invoices daily with growing demands for faster, digital payment methods from their buyers. The platform is ideal for:
While Wholesail has not publicly disclosed its financials, the company has raised $5 million in seed funding in 2021, led by Fin Venture Capital and Active Capital, with participation from Y Combinator. The funding has been directed toward expanding product development and onboarding new wholesale clients.
Although Wholesail is a software service company and not a physical product shipper, it has processed millions of dollars in digital payments for clients. Some wholesalers using Wholesail have reported receiving 80% of their receivables digitally, reducing DSO (Days Sales Outstanding) by over 10 days, according to user testimonials available on the platform’s case studies.
One client, Water Fleet, stated:
“We went from having to follow up with 200 clients a month to getting paid within 5 days on average. Wholesail has saved us hours every week on collections.”
Another food distributor noted:
“Since launching Wholesail, 70% of our customers now pay online, and our admin team has cut receivables work in half.”
Wholesail continues to position itself as a mission-critical solution for wholesalers aiming to modernize operations and improve cash flow in an increasingly digital economy.
