Exhibiting at Thaifex - Anuga Asia 2025

WQA World Quality Associates Co., Ltd., based in Tha Yang District, Phetchaburi, Thailand, is a pioneering food manufacturing and consultancy enterprise, known for its award-winning ready-to-eat banana-based Thai meals under the brands “MEENA” and “S.U.M.” The company’s dual focus on innovative food production and food safety consulting uniquely positions it at the intersection of product innovation and quality excellence in the Thai food industry.

Core Business

The company operates two primary business verticals:

1. Food Manufacturing: Specializing in shelf-stable, ready-to-eat Thai meals made with locally sourced golden bananas, creating a unique niche in the health-conscious and export-ready food segment.
2. Food Quality & Safety Consultancy: Offering training, audits, and system implementation support for HACCP, GMP, ISO 22000, and other quality management frameworks to food manufacturers in Thailand.

Product and Service Offerings

Under its consumer brands, WQA produces:

• Ready-to-Eat Meals

  • Massaman Curry with Chicken & Banana (Canned and Pouch Versions)
  • Banana Green Curry
  • Stir-Fried Banana with Holy Basil

• Fruit-Based Spreads and Syrups

  • Golden Banana Syrup
  • Banana & Date Syrup
  • Banana Jam

These products are 100% natural, gluten-free, and free from preservatives. The RTE curries are designed for export markets, available in vacuum pouches and canned formats, suitable for ambient storage.

Specialization and Core USP

WQA’s unique selling proposition is its integration of tropical fruits—especially bananas—into traditional Thai savory dishes, offering functional health benefits and reducing food waste through value-added processing. Their in-house quality control ensures every batch meets international standards for food safety and shelf stability.

Moreover, the company’s consulting arm ensures that its manufacturing practices exceed industry norms, making it a role model for compliance-focused SMEs.

Financials and Shipment Data

While financial data remains private, recent performance indicates growing recognition and commercial traction:

• Export Reach: Japan, Taiwan, Germany, South Korea
• 2023 Estimated Production: Over 100,000 units of RTE curry pouches
• Primary Distribution Channels: Specialty Asian food importers, organic food stores, online retailers
• Award Recognition: Multiple innovation awards for banana-based Thai dishes

The company operates under a vertically integrated model that allows agile production adjustments for B2B and B2C export demands.

Target Market

WQA targets:

• Health-conscious consumers seeking natural, gluten-free, preservative-free meals
• Retailers and gourmet food distributors specializing in Southeast Asian products
• Foodservice operators looking for shelf-stable, ready-to-serve Thai meals
• Importers and private label brands in niche culinary or wellness categories

The brand’s focus on banana as a core ingredient appeals strongly to vegan and flexitarian diets in Western and East Asian markets.

Capabilities

The company operates a HACCP-certified production unit and maintains strong traceability and hygiene systems:

• Batch-Level QA/QC monitoring using in-house lab and traceability software
• Packaging Options: Flexible pouches, glass jars, cans — shelf-stable with 12–24 months durability
• Private Label/OEM Services: Available with support for recipe development and regulatory compliance

WQA also provides product formulation consultancy to startups and food businesses, particularly in value-added tropical fruit applications.

Certifications and Compliance

• GMP (Good Manufacturing Practice)
• HACCP Certification
• FDA Thailand Registered Products
• Product Safety Certified for Export (via Thai Ministry of Commerce)

These certifications enable the company to serve regulated export markets and position itself as a reliable Thai food innovation brand.

Customer Testimonials

“The MEENA Banana Green Curry is a delight — unique, healthy, and very flavorful. A hit in our vegan collection.”
— Alice M., Organic Food Retailer, Germany

“We’ve worked with WQA not just as a supplier, but also as our food safety consultant. Their dual expertise is unmatched.”
— Kenji T., Importer and Co-Packer, Japan

Major Achievements

• 2023: Surpassed 100,000 curry pouches sold in export markets
• 2022: Winner of the Thai Innovation Food Award for Banana Curry line
• 2021: Launched S.U.M syrup series into premium health food chains
• 2020: Began training and consultancy support for over 50 SMEs on HACCP compliance

WQA World Quality Associates Co., Ltd. continues to redefine Thailand’s food innovation landscape through its banana-centric culinary innovations and commitment to quality systems, making it a benchmark for food safety-driven product manufacturing.