Product Offerings
Products:
Filipino-Inspired Wraps: Lumpia wraps, burritos, sandwiches
Snacks & Quick Bites: Fried chicken wraps, veggie wraps
Wrap Sarap is a local Filipino food concept based in Buenavista, MIMAROPA, Philippines, known for its innovative fusion of traditional Filipino flavors with modern handheld street food formats. Specializing in affordable, fast, and flavor-packed wraps, the brand has developed a loyal local following for its signature Lumpianada and other wrap-based offerings.
Core Business
Wrap Sarap operates as a food stall and takeaway service offering Filipino-inspired wraps and snacks. Its core focus is delivering accessible and delicious street food using familiar ingredients like lumpia (spring rolls), fried chicken, and local vegetables, reimagined into convenient wrap formats.
Product and Service Offerings
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Filipino-Inspired Wraps:
- Lumpianada: A fusion between lumpia and empanada, made with a crispy outer shell and flavorful filling
- Chicken Wraps and Veggie Wraps
- Burrito-style local wraps
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Snacks & Quick Bites:
- Deep-fried snack wraps
- Saucy lumpia rolls with cheese or spicy fillings
- Occasional seasonal specials and meal bundles
The menu emphasizes portability, value, and taste, making it ideal for working individuals, students, and busy commuters.
Specialization and USP
Wrap Sarap’s unique selling points include:
- Signature Lumpianada: A novel take on two beloved Filipino snacks, offering a crispy, savory experience in a convenient form
- Affordable Price Point: Products priced between PHP 25 to PHP 75 make it highly accessible to budget-conscious customers
- Local Flavor, Modern Style: Combines the authenticity of traditional recipes with modern presentation
Financials and Market Presence
As a small business, Wrap Sarap does not publicly release financials. However, data from food review platforms and social media engagement suggest:
- Estimated monthly sales of 2,000 to 3,000 units, primarily through walk-in customers and local orders
- Daily foot traffic of 50–100 customers per day at peak
- Strong word-of-mouth presence and online reviews through Facebook and local directories
Shipment Data
There is no import/export data available as Wrap Sarap operates exclusively within its local community. All ingredients are locally sourced from nearby markets and suppliers.
Target Markets
Wrap Sarap caters to:
- Local Residents of Buenavista and nearby barangays
- Students and Working Adults looking for budget meals
- Street Food Enthusiasts seeking unique local flavors
The business also appeals to foodies interested in creative interpretations of Filipino classics.
Capabilities
- Small-scale food production and packaging
- On-site cooking and takeaway counter
- Marketing via Facebook and local food forums
- Seasonal menu innovation
Wrap Sarap maintains a flexible, low-overhead model allowing it to respond quickly to customer feedback and seasonal trends.
Certifications and Compliance
- Operates under a local barangay food permit
- Follows basic Philippine sanitation and food safety guidelines
- Currently not FDA registered or certified for expansion outside of its municipality
Customer Testimonials
“Wrap Sarap’s Lumpianada is a total game-changer! Crunchy on the outside, super flavorful inside. It’s my go-to merienda.”
— Bianca R., Buenavista Local (Facebook review)
“This is the kind of food you crave after a long day. Affordable, filling, and super tasty!”
— Marco L., Student (via RestaurantGuru)
Major Achievements
- Developed a signature product (Lumpianada) that has become a local favorite
- Built a 5000+ strong Facebook community through consistent engagement
- Gained top ratings on local food directories including RestaurantGuru
- Featured in local food vlogs and Facebook food groups in the MIMAROPA region
Wrap Sarap exemplifies the creativity and entrepreneurial spirit of the Philippine street food scene, turning traditional flavors into contemporary, crave-worthy bites for everyday consumption.