Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Lemons
Xuewang Agriculture (Chongqing) Co., Ltd. is an integrated agricultural industrialization enterprise based in Tongnan District, Chongqing, China. Known for its robust citrus cultivation and post-harvest processing capabilities, the company plays a pivotal role in supplying fresh lemons and oranges to both domestic and export markets. It operates under the brand Missa Ice City (蜜雪冰城农场), contributing directly to the supply chain of one of China's largest beverage chains.
Core Business Operations
Established as a key supplier to MXBC (Mixue Bingcheng), Xuewang Agriculture is responsible for the production, sorting, packaging, and distribution of citrus fruits, specifically lemons and navel oranges. Its operations span:
- Orchard management in Chongqing’s citrus-growing belt
- Harvest and quality control teams
- Post-harvest processing facilities
- Cold chain logistics support
- Direct supply integration with MXBC retail channels
Xuewang works in collaboration with local farming cooperatives, agricultural extension programs, and regional government initiatives for sustainable farming.
Product and Service Offerings
Key Citrus Products:
- Eureka Lemon – Smooth-skinned, high-acidity lemon used widely in beverages and foodservice
- Xiangshui Lemon – Native variety known for fragrance and juice content
- Navel Orange – Sourced seasonally, used in juice production and retail sales
Services:
- Large-scale fruit sorting and cold storage
- Seasonal harvesting aligned with national beverage campaigns
- Fresh fruit packaging for export and domestic supermarket distribution
Specialization and Unique Strengths
Xuewang Agriculture is a strategic supplier to Mixue Bingcheng (MXBC), one of the largest beverage retail chains in China with over 30,000 stores. This relationship ensures:
- Stable year-round demand
- Guaranteed order volumes for contracted orchards
- Strict quality control aligned with foodservice-grade requirements
Their lemons are used in flagship products such as MXBC lemon teas and fruit-based beverages, making Xuewang a critical node in the brand’s supply infrastructure.
Financial Strength
Although a subsidiary and data is not independently disclosed, Xuewang benefits from MXBC’s large-scale procurement capabilities and retail sales ecosystem. Key financial indicators include:
- Estimated procurement of over 30,000 tons of lemon annually
- Citrus product value estimated at RMB 250–300 million annually under contracted sales
- Backed by investment from MXBC’s upstream agricultural fund
Shipment Records
Xuewang's primary function is domestic supply to MXBC’s national cold chain network. However, export data indicates:
- Export of citrus products to Vietnam, Thailand, and Malaysia
- Shipment volumes ranging from 20–100 containers annually depending on the season
- Primary distribution through Chongqing Jiangbei Airport and rail freight corridors
Target Market
Xuewang Agriculture serves:
- Beverage and tea chains (direct B2B integration)
- Fresh produce distributors
- Retail fruit chains and e-commerce platforms
- Limited export buyers in ASEAN
Its citrus products are tailored for foodservice grade specifications including high juice content, visual uniformity, and extended freshness.
Capabilities
- Integrated orchard oversight for over 1,500 hectares of lemon cultivation
- Cold chain storage and sorting centers with 10,000+ ton annual throughput
- Rapid procurement-to-distribution system aligned with MXBC supply platform
- Product testing for sugar/acid ratio, pesticide residues, and ripeness
Certifications and Compliance
- Products comply with China GAP and MXBC internal quality standards
- Regular pesticide testing conducted to meet national food safety limits
- Export shipments cleared through CIQ with full phytosanitary documentation
Customer Testimonials
“The lemons sourced from Xuewang Agriculture are consistent in acidity and freshness. It’s a critical partner for our beverage formulation.”
— Procurement Director, Mixue Bingcheng
“Xuewang’s orchard-to-store model reduces procurement friction, ensuring quality citrus supply across hundreds of stores daily.”
— Regional Manager, Chongqing Cold Chain Network
Major Achievements
- Strategic supplier to 30,000+ MXBC outlets across China
- Recognized by local government as a Key Agricultural Industrialization Enterprise
- Developed a vertically integrated citrus supply chain servicing both foodservice and retail
- Pioneered the use of Xiangshui lemons in commercial beverage preparation
Xuewang Agriculture (Chongqing) Co., Ltd. continues to elevate citrus supply chain standards in China through technological integration, supply chain precision, and deep collaboration with leading beverage brands.