The Fruitfulness of July Yangguo Kiwifruit Industrial Park, located in the Linwei District of Weinan, Shaanxi Province, China, is a leading regional agricultural industrial zone dedicated to the cultivation, processing, and commercialization of premium kiwifruit. Recognized as one of the central pillars of Shaanxi’s fruit economy, the park serves as an integrated agri-industrial ecosystem promoting sustainable farming, rural revitalization, and international trade in high-quality Chinese kiwifruit.
Core Business
The Yangguo Kiwifruit Industrial Park functions as a comprehensive agricultural cluster with operations spanning:
- Cultivation of multiple kiwifruit varieties
- Post-harvest handling and cold chain logistics
- Processing and packaging
- E-commerce and brand promotion
- Agricultural training and research support
The park supports both smallholder and commercial farmers through advanced facilities and centralized services, boosting productivity and improving access to domestic and export markets.
Product and Service Offerings
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Fresh Kiwifruit Production
- Cultivation of green (Hayward), yellow (Jinyan, Jinmei), and red varieties
- Adherence to GAP (Good Agricultural Practices) for uniform quality and safety
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Post-Harvest Processing
- Sorting, grading, and packaging centers equipped with automated lines
- Cold storage and Controlled Atmosphere (CA) facilities for extended shelf life
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Integrated Logistics
- Direct distribution channels to first- and second-tier Chinese cities
- Partnerships with e-commerce fulfillment centers for rapid B2C delivery
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Agri-Tourism and Education
- Demonstration orchards and visitor centers
- Farmer training sessions and rural development workshops
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Market and Branding Services
- Local cooperative support for brand development and sales platforms
- Showcasing of “Fruitfulness of July” and “Yangguo” regional brands
Specialization and USP
The park’s specialization is centered around kiwifruit, a key crop in Shaanxi Province, which produces over 1.4 million tons of kiwifruit annually—the highest output in China. Yangguo Industrial Park contributes significantly to this volume by aggregating fragmented production into an organized supply chain.
Key differentiators include:
- Favorable microclimate and loess-rich soils ideal for kiwifruit
- Strong local government support for agriculture-led economic zones
- Deep integration of digital platforms for traceability, pricing, and real-time logistics
Financials
While the industrial park does not operate as a single commercial entity, available government and regional data indicate:
- Total investment in infrastructure and technology exceeds RMB ¥300 million
- Over 5,000 mu (330+ hectares) of kiwifruit under coordinated production
- Participation of 600+ local households and cooperatives
- Yearly output capacity surpasses 30,000 tons of commercial-grade kiwifruit
These figures highlight the industrial park's significant contribution to the local agroeconomy and its function as a rural revitalization engine.
Shipment Data
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Domestic Distribution:
- Majority of produce supplied to major consumption hubs such as Beijing, Shanghai, Guangzhou, Chengdu, and Xi’an
- Integrated with leading e-commerce platforms including JD.com, Pinduoduo, and Tmall
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Export Readiness:
- Selected volumes exported to Southeast Asia (Vietnam, Thailand) and the Middle East
- Compliance with General Administration of Customs China (GACC) export protocols for fresh produce
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Cold Chain Operations:
- On-site CA storage supporting 3,000+ tons
- Dedicated packaging lines for export standards with quality control units
Target Market
The Yangguo Kiwifruit Industrial Park serves:
- Domestic fruit retailers and wholesalers
- E-commerce and community group-buying platforms
- Overseas importers of premium Chinese fruits
- Institutional clients such as supermarkets and hotel supply chains
The park also engages agri-tourism customers and investors interested in sustainable agriculture projects.
Capabilities
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Processing and Cold Chain:
- Sorting speed of over 5 tons/hour per line
- Cold chain support with smart storage and humidity regulation
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Agri-Digital Tools:
- Integration with QR-code-based traceability systems
- AI-driven orchard health monitoring pilot projects in progress
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Community Empowerment:
- Co-op-based governance involving local growers
- Employment for over 1,200 seasonal and permanent workers annually
Certifications and Compliance
The industrial park promotes certifications for its partner producers, including:
- ChinaG.A.P.
- Green Food Certification
- Organic Conversion Programs for select blocks
- Traceability compliance as per GACC and SAMR (State Administration for Market Regulation)
These standards ensure the park’s output aligns with both national quality standards and international import regulations.
Customer Testimonials
Testimonials from regional buyers and online platform partners consistently cite:
- Reliable seasonal supply
- Consistent sweetness levels and shelf-life
- Strong after-sales service from logistics partners associated with the park
Major Achievements
- Recognized as a Key Agricultural Industrialization Project by the Shaanxi Provincial Government
- Hosted Kiwifruit Industry Development Forum attracting over 300 national delegates
- Supported the development of over 3 registered regional fruit brands
- Enabled export volumes exceeding 800 tons in the 2022–2023 season
- Developed digital agricultural maps covering entire park production zones
The Fruitfulness of July Yangguo Kiwifruit Industrial Park exemplifies China’s modern approach to specialty agriculture, combining heritage, technology, and market insight to deliver high-value horticultural products to domestic and global consumers.