Exhibiting at Asia Fruit Logistica 2025

Yunnan Dream Of Fruit Agriculture Co., Ltd. is a research-driven agricultural enterprise headquartered in Yunnan, China, specializing in the large-scale cultivation and development of premium-quality blueberries. Operating under the brand Dream Of Fruit, the company integrates advanced horticultural science, intelligent farming practices, and market-oriented production to lead the next generation of fruit agriculture in China.

Core Business and Product Portfolio

The company’s primary focus is on the cultivation and commercialization of blueberries optimized for yield, quality, and market adaptability. Key offerings include:

1. Fresh Blueberries

• Grown under scientifically optimized conditions
• Known for large size, rich color, and high Brix (sweetness) levels
• Harvested at optimal maturity for both domestic and export markets

2. Blueberry Variety Development

• Focused R&D into high-yield, disease-resistant cultivars
• Supports the expansion of regional blueberry production zones

The company’s blueberries are suitable for both fresh consumption and industrial processing (e.g., juicing, baking, and freeze-drying), offering versatility for multiple distribution channels.

Agricultural and Climatic Advantage

Yunnan Province offers unique agroecological conditions for blueberry farming:

• High-altitude microclimates with mild temperatures and long daylight exposure
• Rich volcanic soils and clean mountain water sources
• Extended growing seasons allowing for staggered harvests

These conditions enable Yunnan Dream Of Fruit to achieve superior fruit quality and continuous supply compared to traditional northern production regions.

Scale and Infrastructure

While precise acreage is not publicly listed, the company operates:

• Integrated plantation bases in core blueberry zones within Yunnan
• Smart irrigation and fertigation systems
• Post-harvest sorting and cold chain infrastructure
• Soilless cultivation trials for scalability and disease control

The company also serves as a blueberry demonstration base, offering training and supply chain integration for nearby farmers and agricultural cooperatives.

Research and Development Capabilities

R&D is central to the company's mission. Focus areas include:

• Genetic improvement and cultivar selection
• Pest and disease resistance
• Soil improvement and fertilization models
• Drone-assisted monitoring and smart agriculture tools

The company collaborates with agricultural universities and research institutes to refine best practices in blueberry production and maximize land productivity.

Market Reach and Strategy

Yunnan Dream Of Fruit supplies its blueberries to:

• High-end retail supermarkets
• Online e-commerce platforms
• Wholesale fruit markets
• Foodservice and processing buyers

The company’s brand, Dream Of Fruit, is marketed as a premium domestic fruit, with growing visibility in first- and second-tier cities across China. Strategic goals include:

• Export market penetration across Asia-Pacific and Europe
• Development of processed blueberry products (juices, frozen, puree)

Certifications and Quality Standards

While specific certifications are not publicly listed, the company adheres to:

• Chinese Green Food Standards
• Integrated pest management (IPM) protocols
• Cold chain logistics compliance
• Product traceability via QR-coded labels

The consistent quality and uniformity of output reflect adherence to market-driven quality systems, and preparations are underway for global certifications such as GLOBALG.A.P.

Branding and Consumer Perception

• Dream Of Fruit emphasizes freshness, scientific cultivation, and trust in Chinese agricultural progress
• The brand is designed to appeal to health-conscious consumers seeking traceable and nutrient-rich fruits

Marketing efforts include partnerships with fruit distributors, food bloggers, and participation in national fruit expos.

Strategic Strengths

• Location Advantage: Yunnan’s microclimate delivers one of the best growing environments for blueberries in Asia
• Scientific Management: R&D-based farming ensures stability in both yield and quality
• Market Orientation: Aligns production cycles with peak consumption demand
• Scalability: Positioning to expand planting area and develop value-added processing lines

Achievements

• Recognized as a model smart agriculture enterprise in Yunnan Province
• Contributed to the regional transition from low-value crops to high-margin blueberries
• Successfully piloted early-season blueberry varieties that reach markets ahead of competing regions
• Consistent year-on-year growth in output and market share within China’s fresh berry segment

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Yunnan Dream Of Fruit Agriculture Co., Ltd. is a pioneer in China’s high-end fruit sector, leveraging science, innovation, and natural resources to develop blueberries of exceptional quality. As demand for superfruits continues to rise, the company is well-positioned to lead both domestically and globally in sustainable, premium fruit agriculture.