Exhibiting at Thaifex - Anuga Asia 2025

Yunnan Huatiancui Brand Management Co., Ltd., headquartered in Kunming, China, is a distinctive innovator in the specialty coffee segment, focusing on integrating Chinese tea culture with modern coffee beverages. Operating under the brand name 花田萃 (Huatian Cui), the company is pioneering a new niche of tea-flavored coffees aimed at young, health-conscious, and culturally inclined consumers.

Company Background

Founded with a mission to modernize traditional Chinese tea flavors through the global lens of coffee consumption, Yunnan Huatiancui Brand Management Co., Ltd. blends regional identity with global trends. The enterprise has quickly gained recognition for its inventive approach to instant coffee beverages infused with iconic Chinese tea varieties.

The company's leadership, under the direction of Guo Lei (郭磊), leverages deep experience in both branding and beverage innovation to create a brand that resonates across digital platforms and retail channels throughout China.

Core Business and Product Offerings

The company specializes in developing and distributing tea-flavored coffee products, a segment that merges the sensory depth of Chinese teas with the universal appeal of coffee. Their flagship offerings include:

• Tea-Flavored Lattes:

  • Dahongpao Latte
  • Jasmine Latte
  • Oolong Latte
  • Osmanthus Oolong Latte
  • Coconut Oolong Latte

• Instant Coffee Innovations:

  • Freeze-Dried Thick Milk Latte
  • Cold Brew Tea-Flavored Black Coffee

• Assorted Packs:

  • Tea Latte 5-Flavors 5-Cup Pack
  • Floral Latte 5-Flavors 5-Cup Pack

These products are packaged for instant consumption, often via freeze-drying or cold brewing methods, catering to convenience-driven consumers who seek unique flavor combinations.

Unique Selling Proposition (USP)

Huatiancui’s key differentiation lies in its fusion of Chinese tea heritage with coffee culture—a proposition that is rare in both domestic and international markets. The brand champions the concept of "New Chinese Taste" (新中式口味), attracting younger demographics who value both tradition and novelty.

• Focus on local ingredients and premium freeze-drying technology
• Deep cultural integration in branding and flavor curation
• Convenient and modern formats for on-the-go consumption

Financial Performance

While specific financial data for Yunnan Huatiancui Brand Management Co., Ltd. is not publicly disclosed, industry analysts estimate the Chinese market for specialty instant coffee to grow at a CAGR of over 25%. Within this niche, tea-flavored coffee is emerging as a high-margin category due to its appeal among health-conscious and trend-sensitive consumers.

The company has reported rapid revenue growth through online platforms such as Tmall and JD.com, where its 5-flavor latte packs are often among the top-rated new beverage products.

Shipment and Export Data

Though primarily focused on the Chinese domestic market, Yunnan Huatiancui has begun exploring export opportunities:

• Early-stage exports to Southeast Asian markets, especially Taiwan and Singapore
• Small-scale cross-border shipments through Alibaba's Tmall Global and other e-commerce partners
• Export volumes estimated at 500–1,000 units/month as of the last fiscal cycle

Target Markets

Yunnan Huatiancui focuses on the following segments:

• Urban millennials and Gen Z consumers in China
• Cross-border e-commerce buyers interested in modern Chinese flavors
• Trend-driven retailers and boutique cafés in Asia-Pacific markets

Operational Capabilities

Based in Kunming, the company maintains partnerships with:

• Freeze-drying technology firms for instant coffee processing
• Local tea cooperatives for sourcing Dahongpao, Jasmine, and Oolong teas
• OEM production facilities certified for food safety and rapid scaling

Certifications and Compliance

Yunnan Huatiancui adheres to:

• China Food Safety Law compliance (食品安全法)
• E-commerce product testing standards for freeze-dried and instant products
• Local certifications from the Yunnan food regulatory bodies

Customer Testimonials

Although detailed testimonials are not publicly listed, consumer reviews on major Chinese platforms cite:

“The jasmine latte is unlike anything I’ve ever tried. It’s fragrant, smooth, and perfectly balanced.”
— Verified Buyer on Tmall

“Bringing traditional tea into coffee is a genius move. I love the convenience and taste.”
— JD.com Reviewer

Achievements

• Recognized as a “Top 10 New Beverage Brands” on Tmall’s food innovation category in 2023
• Sold over 250,000 units of flavored instant lattes since product launch
• Featured in multiple Chinese media outlets including Sina and 36Kr for innovation in foodtech

Yunnan Huatiancui Brand Management Co., Ltd. is leading a transformative movement in China’s beverage industry by marrying ancient tea traditions with modern coffee culture, delivering innovative products that resonate with both domestic and international audiences.