Exhibiting at Asia Fruit Logistica 2025

Zhxing Runfeng Food Co., Ltd. is a Guangzhou-based import-export enterprise specializing in fresh fruit sourcing, distribution, and logistics. With over 20 years of experience in international fruit trading, the company has established itself as a reliable importer of premium global fruits into China, and an active exporter of Chinese citrus to overseas markets. Operating under the export brand “OPTIONS,” Zhxing Runfeng is recognized for its large-scale logistics capabilities and fruit quality assurance systems.

Company Overview

Founded in the early 2000s, Zhxing Runfeng Food Co., Ltd. has evolved into one of South China's most dynamic fruit traders. Headquartered in Guangzhou—a major port city and fruit distribution hub—the company coordinates extensive import and export operations from multiple cold storage and packaging facilities. Zhxing Runfeng has long-standing relationships with suppliers and buyers across Southeast Asia, South America, Africa, and Europe.

Core Business

Zhxing Runfeng’s business structure includes:

• Importing exotic and seasonal fruits into China
• Exporting citrus fruits from China to global markets
• Cold chain warehousing and logistics
• Custom packaging and branding solutions
• Wholesale distribution to markets, supermarkets, and e-commerce platforms

Product and Service Offerings

Import Portfolio

• Table Grapes (South Africa, Chile, Peru)
• Kiwifruit (New Zealand, Italy)
• Cherries (USA, Canada, Chile)
• Dragon Fruit, Durians, Mangosteens (Thailand, Vietnam)
• Citrus Fruits from Egypt, Morocco, and Spain

Export Portfolio

• Mandarins (Citrus Reticulata)
• Pomelos (Honey and White varieties)
• Oranges and Lemons
• Grapefruit and Navel Oranges

The company supplies both bulk and retail-ready packaged fruits, with a focus on freshness, firmness, Brix level (sugar content), and skin integrity.

Specialization and USP

Zhxing Runfeng differentiates itself through:

• Integrated supply chain control, including direct relationships with growers and cooperatives.
• Annual handling capacity exceeding 12,000 metric tons of citrus exports alone.
• Cold chain infrastructure, including multiple refrigerated warehouses in Guangzhou and nearby logistics zones.
• Branding support through its export label “OPTIONS,” used in multiple international markets.
• Strong seasonal adaptability, ensuring 12-month product availability via global sourcing.

Financials

While financial reports are not publicly disclosed, industry estimates and trade platform data suggest:

• Estimated annual revenue: USD 20–30 million
• Average monthly container turnover: 80–100 containers during peak seasons
• Global sourcing network includes partners in over 15 countries
• Major domestic clients: Regional distributors, supermarket chains, and online grocers

Shipment Data

• Annual imports: Approx. 1,000 × 40-ft reefer containers of fresh fruits
• Annual exports: Estimated 12,000+ tons of citrus shipped to Southeast Asia, Middle East, and Eastern Europe
• Shipping modes: Sea freight (containerized), domestic last-mile delivery via refrigerated trucks
• Main port of operation: Guangzhou Port, with auxiliary hubs in Shenzhen and Qingdao

Target Market

Zhxing Runfeng caters to:

• Wholesale buyers and regional distributors in Asia and Europe
• Large supermarket chains and hypermarkets
• Fresh produce aggregators and foodservice distributors
• Importers/exporters requiring contract packing and rebranding services

Capabilities

• Custom packaging lines for both domestic and export market labeling
• QC team with Brix, weight, and skin defect scanning tools
• Cold storage capacity exceeding 5,000 metric tons
• Cross-border e-commerce fulfillment support
• Multilingual sales and logistics staff

Certifications and Compliance

• CIQ (China Inspection and Quarantine) export clearance
• HACCP-aligned safety standards
• Product traceability from origin to destination
• Pesticide and residue testing certifications for EU and Gulf compliance

Customer Testimonials

Across B2B marketplaces, clients report:

• High satisfaction with fruit shelf life and appearance
• On-time delivery and complete shipping documentation
• Flexibility in packaging, pallet configuration, and container loading
• Strong customer service from sales and after-sales teams

Major Achievements

• Established proprietary brand “OPTIONS” now recognized in key ASEAN markets
• Successfully exported Chinese citrus to over 20 countries
• Participated in global exhibitions such as Asia Fruit Logistica, Gulfood, and Fruit Logistica Berlin
• Developed one of the most consistent year-round citrus supply chains out of Guangdong province
• Listed on multiple verified B2B platforms (Alibaba, ExportHub, Made-in-China) as a trusted supplier