Product Offerings
Product Categories:
Beverages, Fruits and Vegetables
Products:
Jams: No Sugar Added Jam, Low Sugar Jam
Beverages: 7-Berry Shot Drink
Snacks: Energy Bars
108 Foods Co., Ltd. is a Thailand-based food manufacturing company specializing in innovative health-oriented food and beverage products. Founded with a mission to provide natural and nutritious alternatives to traditional high-sugar foods, the company operates under the core philosophy of “Healthy Food for Healthy Life.” With headquarters located in Nakhon Ratchasima, Thailand, 108 Foods has emerged as a leading player in the natural food market segment through its Im JAI brand.
Company Overview
108 Foods Co., Ltd. was established to address the growing demand for functional, clean-label, and health-conscious food options. The company’s flagship brand, Im JAI, represents “Full of Heart,” reflecting the company’s commitment to integrity, quality, and customer well-being. With a deep focus on R&D, 108 Foods continuously develops innovative recipes that cater to consumers with dietary restrictions such as diabetes, as well as those seeking balanced nutrition.
Core Business and Products
The company's product portfolio is focused on low-sugar and no-sugar-added offerings, aligning with global health trends. Major product categories include:
-
Jams:
- No Sugar Added Jam (with erythritol and stevia)
- Low Sugar Jam (only 2% added sugar)
- Available in diverse flavors such as mixed berries, strawberries, and blueberries
-
Beverages:
- 7-Berry Shot Drink – a ready-to-drink product that combines antioxidant-rich berries like Acai, Blueberry, and Goji with Thai herbs, fortified with vitamin C, D3, and Zinc
-
Snacks:
- Energy Bars and functional snacks under the Im JAI brand
These products are designed for health-conscious individuals, patients with dietary restrictions, and lifestyle-focused consumers.
Unique Selling Proposition (USP)
- Diabetes-friendly formulation: Products are specially designed for people with diabetes and pre-diabetes, using natural sugar alternatives such as stevia and erythritol.
- Clean-label ingredients: No preservatives, artificial coloring, or chemical additives.
- Nutrient-rich superfood ingredients: High in antioxidants and fortified with essential vitamins and minerals.
- Halal-certified and FDA-approved, meeting both domestic and international food safety standards.
Market Position and Target Audience
108 Foods primarily targets:
- Health-conscious individuals
- Diabetics and individuals on low-sugar diets
- Parents seeking nutritious options for children
- Fitness and wellness communities
With a growing footprint in Thailand, the company is actively expanding into international markets including ASEAN, the Middle East, and selected Western markets through distributors and e-commerce platforms.
Financials and Revenue Indicators
While official financial statements are not publicly disclosed, 108 Foods Co., Ltd. has shown strong revenue growth indicators:
- 2019–2022: Estimated 30–40% YoY growth in domestic sales based on product listing expansions and retail partnerships.
- The company has entered B2B distribution deals and health food chains across Thailand, including Health Up, Lazada, and Shopee Thailand.
Shipment and Export Records
According to ImportYeti and Volza insights:
- 108 Foods has exported to at least 4 countries including Malaysia, Singapore, UAE, and the United States.
- Average shipment value per consignment: USD 3,000–7,000
- Product category: Mainly jams and fruit-based beverages
- Total recorded shipments (2022–2024): 25+ documented shipments
Capabilities
- In-house R&D Lab: Dedicated team of food scientists for recipe development
- OEM/ODM Services: Custom product development for private labels
- Production Capacity: Medium-scale, with capacity to scale based on export demand
- Packaging: Eco-friendly and customer-customizable
Certifications and Compliances
- Thai FDA Approved
- HALAL Certified
- HACCP and GMP Certified
- Certified by Ministry of Public Health, Thailand
Customer Testimonials
“Im Jai’s sugar-free jam is the only one my diabetic mom will eat without worries. Tastes just like regular jam!”
— Nutchanat S., Bangkok (Facebook Review)
“Love the berry shot – energizing and healthy. My go-to morning drink!”
— Muneer A., Dubai (Shopee UAE)
Key Achievements
- Finalist at THAIFEX Innovation Awards 2023 for its 7-Berry Functional Shot
- Selected Vendor at TOPS Health Fair 2022
- Featured in Thai PBS’s 'Health Today' segment
- Achieved over 100,000+ units sold of Im JAI Jam Series in Thailand by Q2 2024
108 Foods Co., Ltd. continues to build its reputation as a trusted health-focused food manufacturer with scalable international ambitions. Its customer-centric innovation, transparent production practices, and strong alignment with dietary wellness trends make it a brand of choice for conscious consumers worldwide.