Product Offerings
Product Categories:
fruits and vegetables, Organic Products
Products:
Microgreens: over 30 types of microgreens and fresh herbs
Product Gallery:
Microgreens / Microleaves / Micro herbs
2BFresh Microgreens, a division of Teshuva Agricultural Projects Ltd. (TAP), is a leading Israeli company specializing in the cultivation, packaging, and global distribution of fresh microgreens. Based in Olesh, Israel, 2BFresh has established itself as a premium supplier of over 30 varieties of microgreens and herbs, catering to international markets with a commitment to freshness, innovation, and sustainable agriculture.
Company Background
Founded as a strategic expansion of TAP, which has operated in agricultural project development for over 60 years, 2BFresh leverages decades of agronomic expertise and global market knowledge. The company was launched to meet the growing global demand for nutrient-dense, flavorful, and visually appealing greens in the culinary, hospitality, and retail sectors.
Core Business
2BFresh’s core business revolves around growing, harvesting, and exporting microgreens under tightly controlled conditions. The company operates high-tech greenhouses and hydroponic systems in Israel, ensuring year-round production regardless of weather variability. Their facility uses proprietary technology for growing without soil, preserving purity and reducing the need for chemical treatments.
Product Offerings
2BFresh offers a wide array of microgreens, including:
- Micro Herbs: Basil, Coriander, Mustard, Arugula, Amaranth, and Radish
- Edible Leaves: Shiso, Mizuna, Red Cabbage, Pea Shoots, and more
- Custom Mixes: Tailored blends for gourmet chefs and retailers
These products are marketed as fresh, vibrant, and highly nutritious, with high concentrations of vitamins, antioxidants, and enzymes, making them ideal for both culinary and health-conscious applications.
Unique Selling Proposition (USP)
2BFresh stands out for its:
- Shelf-life: Advanced packaging technology allows extended freshness during international transport
- Sustainability: Zero-soil cultivation, minimal water use, and no pesticide application
- Customization: Capability to create custom microgreen mixes as per client requirements
- Food Safety: Production adheres to GlobalG.A.P. and HACCP certifications ensuring strict quality controls
Financial and Export Insights
While 2BFresh’s parent company TAP does not publicly disclose its financials, export data indicates substantial activity in key international markets including the USA, UK, Germany, France, and the Netherlands. According to Volza and ImportYeti shipment records:
- Over 4,500+ recorded international microgreen shipments in the last 3 years
- Top destinations: USA (35%), Germany (20%), France (15%), UK (10%)
- Average export size: 2–4 kg per pack, optimized for freshness and handling
Target Market
2BFresh serves:
- High-end restaurants and gourmet chefs
- Retail supermarket chains
- Distributors of specialty fresh produce
- Health-focused food services
The company’s clientele values high nutritional content, visual appeal, and consistency in taste and freshness.
Capabilities
- Hydroponic & Soilless Cultivation
- Controlled Environment Agriculture (CEA)
- Customized packaging & logistics for export
- Cold-chain management ensuring delivery within 72 hours internationally
Certifications and Compliance
2BFresh maintains rigorous food safety and agricultural certifications including:
- GlobalG.A.P. – ensuring good agricultural practices
- HACCP – hazard analysis and critical control points
- Israeli Ministry of Agriculture – compliance for export-ready fresh produce
These certifications ensure buyers of the product’s safety, traceability, and compliance with international regulatory standards.
Customer Testimonials
“2BFresh has become our go-to supplier for premium microgreens. Their consistency in quality and freshness has greatly enhanced our culinary offerings.”
— Executive Chef, Michelin-Star Restaurant, Berlin
“We’ve been importing microgreens from 2BFresh for three years now and never had a single complaint from our end customers.”
— European Fresh Produce Distributor
Major Achievements
- Recognized as one of the top microgreens exporters from Israel
- Featured in major international food expos including Fruit Logistica and Anuga
- Developed proprietary shelf-life extending packaging technology for export
- Pioneered commercial-scale hydroponic microgreen farming in Israel
With a robust track record in agricultural innovation, export capability, and customer satisfaction, 2BFresh Microgreens continues to lead the microgreens category in terms of quality, innovation, and global reach.