Exhibiting at Gulfood 2025

3 Horses – A Heritage Brand in Premium Beverages

Company Overview

3 Horses is a historic beer and malt beverage brand owned by United Dutch Breweries, a leading Dutch beer producer based in Breda, Netherlands. With a strong heritage dating back to the 1960s, 3 Horses is known for its high-quality lager and non-alcoholic malt beverages, enjoyed by consumers across Europe, Africa, and the Middle East.

United Dutch Breweries is recognized for its commitment to brewing excellence, using premium ingredients and traditional brewing methods to create a distinct and refreshing beer experience.

Product Portfolio & Specialization

3 Horses offers a range of high-quality alcoholic and non-alcoholic beverages, catering to diverse consumer preferences.

Alcoholic Beverages

• 3 Horses Lager – A classic European lager with a crisp, refreshing taste and balanced bitterness

Non-Alcoholic Beverages

• 3 Horses Non-Alcoholic Malt Beverage – A premium alcohol-free alternative, offering the same rich malty taste as traditional beers

All 3 Horses beverages are brewed using high-quality barley, hops, and pure water, ensuring consistency and superior taste.

Market Reach & Distribution

3 Horses is a globally recognized brand, with a strong presence in Europe, Africa, and the Middle East. The brand’s key distribution markets include:

• Europe – Netherlands, Germany, France, UK
• Africa – Nigeria, Ghana, Ivory Coast, South Africa
• Middle East – UAE, Saudi Arabia, Iraq
• Asia – Expanding into Southeast Asian markets

The brand is available in supermarkets, liquor stores, duty-free shops, and bars, making it easily accessible to both local and international consumers.

Competitive Advantages

1. Rich Brewing Heritage – A well-established brand with decades of brewing expertise.
2. High-Quality Ingredients – Brewed using premium European barley and hops.
3. Global Distribution Network – Strong partnerships with distributors and retailers worldwide.
4. Versatile Product Range – Offering both alcoholic and non-alcoholic beverages to cater to different markets.
5. Premium Packaging & Branding – A distinctive and recognizable brand identity.

Manufacturing & Quality Standards

United Dutch Breweries ensures that 3 Horses products meet international brewing and food safety standards, including:

• ISO 22000 Certification – Compliance with global food safety management systems
• HACCP Certification – Ensuring quality control and hygiene throughout production
• European Brewery Standards – Using state-of-the-art brewing facilities to maintain consistency

These certifications reinforce the brand’s commitment to quality and excellence.

Sustainability & Corporate Responsibility

United Dutch Breweries prioritizes sustainable brewing practices, focusing on:

• Reducing Carbon Footprint – Implementing energy-efficient brewing and packaging solutions
• Water Conservation Initiatives – Optimizing water usage in beer production
• Recyclable Packaging – Using eco-friendly bottles and cans

By integrating sustainable and ethical business practices, 3 Horses is committed to responsible beer production and distribution.

Sales & Financial Performance

While financial details remain undisclosed, 3 Horses has demonstrated steady market growth, driven by:

• Strong brand recognition in international markets
• Increasing demand for non-alcoholic malt beverages
• Expansion into new emerging markets

The brand continues to build its presence through strategic partnerships with distributors and beverage retailers.

Future Growth & Expansion Plans

3 Horses is focused on expanding its global footprint, with key growth strategies including:

• Entering new markets in Asia and Latin America
• Introducing new product variants to cater to evolving consumer tastes
• Strengthening e-commerce and online beverage retail partnerships

With a strong legacy, commitment to quality, and global expansion strategy, 3 Horses continues to be a leading name in premium beverages worldwide.