Exhibiting at Aahar 2025

Aadhya Nitya Foods

Aadhya Nitya Foods is a premier manufacturer and supplier of high-quality baked goods, specializing in biscuits, cookies, and rusks. Based in Noida, India, the company has gained a strong reputation for delivering healthy, nutritious, and delicious baked products under its flagship brand MidBreak. With a focus on quality, taste, and innovation, Aadhya Nitya Foods is dedicated to catering to health-conscious consumers while maintaining traditional flavors.

Core Business & Product Offerings

Aadhya Nitya Foods is committed to producing high-quality bakery products using natural ingredients, no preservatives, and health-friendly formulations. The company's key product categories include:

Biscuits & Cookies

• Sugar-Free Atta Biscuits (300g) – A healthy alternative to traditional biscuits with no added sugar.
• MidBreak Cranberry Oats Cookies – Packed with fiber and antioxidants, these cookies cater to health-conscious consumers.
• MidBreak Sorghum Millet (Jowar Atta) Cookies – A gluten-free and nutritious snack option made from sorghum millet.
• Kaju Pista Biscuits – A premium range of biscuits enriched with the richness of cashews and pistachios.

Rusks

• Sugar-Free Rusks (200g) – Ideal for diabetic and health-conscious consumers.
• Suji Rusk – Light and crispy, made from fine semolina flour.
• Cake Rusk – A soft yet crunchy delight, perfect for tea-time snacking.

Market Position & Industry Standing

• Aadhya Nitya Foods is positioned as a leading player in the premium health-focused bakery segment.
• The company caters to urban, health-conscious consumers looking for alternative snack options that are low in sugar and high in nutrition.
• With a strong focus on innovation, the brand MidBreak is gaining popularity in the Indian and international markets for its premium baked goods.

Key Strengths & Unique Selling Propositions (USPs)

• Health-Oriented Products – All products are crafted with a focus on nutritional benefits.
• Premium Ingredients – Use of high-quality ingredients like oats, millets, and dry fruits.
• No Artificial Preservatives – Ensuring freshness and natural flavors in every product.
• Expanding Market Reach – The brand MidBreak is gradually increasing its footprint across India and select global markets.

Financial Performance & Shipment Data

• Aadhya Nitya Foods has reported steady revenue growth, with an estimated annual turnover of INR 5-15 Crores.
• The company has actively engaged in exports to Middle East and Southeast Asian markets.
• Trade data from sources such as Volza and ImportYeti indicate regular shipment volumes, particularly in the health-food and organic snack categories.

Certifications & Compliance

Aadhya Nitya Foods follows strict quality control measures and ensures compliance with international food safety standards:

• FSSAI Certification – Ensuring food safety and regulatory compliance in India.
• ISO 22000:2018 – Certification for food safety management systems.
• HACCP Compliance – Following hazard analysis and critical control point food safety guidelines.

Target Market & Clientele

Aadhya Nitya Foods caters to a broad customer base, including:

• Retail Supermarkets & Hypermarkets – Supplying to premium grocery stores and health-food retailers.
• E-Commerce Platforms – Expanding reach through online sales via platforms such as Amazon, Flipkart, and specialty health-food websites.
• Export Markets – Increasing presence in the Middle East, Southeast Asia, and select European countries.

Customer Testimonials

Aadhya Nitya Foods has received excellent feedback from consumers for its taste, quality, and commitment to health:

"MidBreak cookies are my go-to snack! They are healthy, delicious, and perfect for my diet." – Health-Conscious Consumer in India

"We love the sugar-free rusk! It’s perfect for our diabetic customers." – Retail Distributor in Dubai

Major Achievements

• Successfully expanded its brand MidBreak to multiple Indian states and select international markets.
• Recognized as one of the fastest-growing health snack brands in India.
• Developed a diverse range of millet-based and sugar-free baked products catering to changing consumer preferences.

Aadhya Nitya Foods is on a mission to redefine the bakery industry by offering healthy, nutritious, and high-quality baked goods, ensuring great taste without compromising on wellness.