Abu Odeh Bros. Co.: A Leading Supplier in the Global Food Trade
Introduction & Legacy
Established in 1969, Abu Odeh Bros. Co. is a premier importer, exporter, manufacturer, and distributor of food products based in Amman, Jordan. With over 55 years of industry expertise, the company has become a trusted name in food trading across the Middle East, Africa, and beyond. Its strong commitment to quality, authenticity, and sustainability has positioned it as a leading supplier of legumes, grains, nuts, canned food, oils, and spices.
Core Business & Market Positioning
Abu Odeh Bros. specializes in:
- Global Sourcing & Distribution: Importing premium food products from over 25 countries and supplying them to regional and international markets.
- Private Labeling & Manufacturing: Custom packaging solutions for leading supermarkets and wholesalers.
- Export Services: Serving key international markets across the Middle East, Europe, North America, and Africa.
- Retail & Bulk Supply: Catering to both B2B (restaurants, catering services, wholesalers) and B2C (retail customers) segments.
Product Categories & Specialization
The company provides an extensive range of high-quality food products under its well-known brands, including Elbasha, Mandi Rice, Rozrize, Seraj, Plantation, and Kangaroo.
1. Legumes & Pulses
- Product Range: Beans, Lentils, Chickpeas, Peas.
- Global Sourcing: Sourced from the best agricultural regions including Canada, Australia, and Turkey.
2. Grains & Rice
- Premium Selections: Maftoul, Freekeh, Bulgur, and high-quality rice varieties including Mandi Rice and Rozrize.
- Top Origins: Sourced from Pakistan, India, Thailand, and the USA.
3. Nuts & Dried Fruits
- Selection: Almonds, Cashews, Pistachios, Walnuts, Dates, Apricots, Figs, Raisins.
- Suppliers: Direct partnerships with top-tier farms in California, Turkey, and the Middle East.
4. Canned Food & Oils
- Canned Products: Vegetables, Fruits, Sauces.
- Oils: Premium Olive Oil and Vegetable Oil sourced from Spain, Greece, and Jordan.
5. Herbs & Spices
- Selection: Thyme, Mint, Cumin, Coriander, and other regional spices.
- Target Market: Middle Eastern, Mediterranean, and African cuisines.
Infrastructure & Capabilities
- Modern Warehousing & Cold Storage: The company operates state-of-the-art storage facilities in Amman, ensuring product freshness and quality.
- Large-Scale Distribution Network: Direct partnerships with leading supermarkets, wholesalers, and food service providers across the Middle East and North Africa (MENA).
- Private Labeling & Packaging Solutions: Advanced packaging technology for customized branding for large-scale buyers.
Global Reach & Export Statistics
- Operates in over 40 countries, serving major markets in Europe, the Middle East, and North America.
- Handles more than 10,000 metric tons of food shipments annually.
- Over 50% of the company’s revenue comes from exports, demonstrating strong international demand for its products.
Certifications & Compliance
Abu Odeh Bros. Co. is committed to delivering high-quality, safe, and sustainable food products and adheres to the highest food safety and regulatory standards, including:
- ISO 22000 (Food Safety Management System)
- HACCP (Hazard Analysis and Critical Control Points)
- Jordan Food & Drug Administration (JFDA) Approved
- Halal-Certified Products
Competitive Advantages
- Decades of Expertise – With over 55 years in the industry, the company has built a trusted global network.
- Sustainable Sourcing – Direct partnerships with farmers and producers ensure premium quality and competitive pricing.
- Diverse Product Range – Offers a one-stop-shop for pulses, grains, nuts, oils, and canned goods.
- Robust Supply Chain – Modern logistics ensure timely delivery and consistent quality control.
- Strong Brand Portfolio – Home to six well-established brands, catering to different market segments.
Future Outlook & Expansion Plans
- Expanding into North America & Europe, leveraging the demand for Middle Eastern and Mediterranean food products.
- Investing in Digital Trade & E-commerce, facilitating direct-to-consumer sales through online platforms.
- Enhancing Sustainable Farming Initiatives in collaboration with global partners to ensure ethical sourcing.
Conclusion
Abu Odeh Bros. Co. is a market leader in food trading, recognized for its high-quality products, strong supply chain, and global market presence. With its expanding footprint and strategic vision, the company is poised to drive greater success in the international food trade industry.
For more details, visit Abu Odeh Bros. Co..
