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Exhibiting at Gulfood 2025

Shk Rashid Hall, R-110
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Products:

Natural Juices: Caesar, Pasha

Energy Drinks: Bison, Bugzy, Shadow

Sparkling Beverages: Cad'e, Kingsburg

Non-Alcoholic Malt Beverages: Kingsburg

Functional Drinks: Exxir

Abuljadayel Beverages Inc.: Leading the Saudi Beverage Market with Innovation & Quality

Introduction & Legacy

Founded in 1980, Abuljadayel Beverages Inc. is a premier manufacturer and distributor of innovative beverage products in Saudi Arabia and the Middle East. Headquartered in Jeddah, the company has built a strong reputation for producing high-quality natural juices, energy drinks, sparkling beverages, and functional drinks.

With a commitment to premium ingredients, cutting-edge production techniques, and dynamic branding, Abuljadayel Beverages has positioned itself as a market leader in the non-alcoholic beverage sector.

Core Business & Market Positioning

Abuljadayel Beverages specializes in:

  • Natural Juice Production – A leading producer of premium fruit-based juices under brands like Caesar and Pasha.
  • Energy & Functional Drinks – Innovative energy and performance-enhancing drinks under brands like Bison, Bugzy, Shadow, and Exxir.
  • Sparkling & Malt Beverages – Unique carbonated and malt-based drinks such as Cad’e and Kingsburg.
  • Global Distribution – Supplying over 30 international markets, including GCC, Africa, and Asia.

Product Portfolio & Specialization

Abuljadayel Beverages offers a diverse range of beverages catering to various consumer preferences.

1. Natural Juices

  • Caesar & Pasha – 100% fruit-based juices made from high-quality ingredients, free from artificial additives.
  • Market Demand – The global natural juice market is growing at a CAGR of 5.6%, positioning Abuljadayel as a key player in the premium juice category.

2. Energy Drinks

  • Bison, Bugzy, Shadow – High-performance energy drinks catering to athletes, professionals, and youth segments.
  • Market Growth – The Saudi energy drink market is valued at over $2 billion, growing at 6.5% annually.

3. Sparkling & Malt Beverages

  • Cad’e & Kingsburg – Premium carbonated drinks and non-alcoholic malt beverages targeting young consumers and social gatherings.
  • Market Demand – The non-alcoholic malt beverage market is expanding at a CAGR of 7% in the Middle East.

4. Functional & Performance Beverages

  • Exxir – A cutting-edge beverage designed for hydration, recovery, and performance enhancement.
  • Consumer Trend – The functional beverage market is projected to hit $208 billion by 2025, making it a high-growth category for the company.

Production & Quality Assurance

Abuljadayel Beverages operates a state-of-the-art manufacturing facility in Jeddah, equipped with:

  • Automated bottling & packaging lines ensuring high efficiency & quality control.
  • ISO 22000 & HACCP-certified production processes to meet international safety standards.
  • In-house R&D Lab for continuous innovation in beverage formulations & flavors.

Competitive Advantages

  1. Diverse Beverage Portfolio – Offering products across multiple categories, from natural juices to energy drinks.
  2. Strong Brand Recognition – Established brands like Bison and Caesar enjoy high market penetration in Saudi Arabia & GCC.
  3. Cutting-Edge Manufacturing – Modern facilities with advanced processing technology ensure premium product quality.
  4. Global Distribution Network – Exporting beverages to over 30 countries across the Middle East, Africa, and Asia.
  5. Sustainability Commitment – Implementing eco-friendly production and recyclable packaging solutions.

Expansion Plans & Market Growth

  • Increasing Exports to Europe & North America – Targeting new markets with high demand for functional & healthy beverages.
  • Expanding Energy Drink Market Share – Strengthening Bison’s footprint in the Middle East & Africa.
  • Investing in Digital & E-commerce Sales – Leveraging online platforms for direct-to-consumer distribution.
  • Sustainable Packaging Initiatives – Transitioning to fully recyclable bottles & eco-friendly materials.

Conclusion

Abuljadayel Beverages Inc. has established itself as a pioneer in the Saudi beverage industry, offering high-quality, innovative, and consumer-driven products. With a strong focus on expansion, sustainability, and premium product development, the company is poised for significant growth in the global beverage market.

For more details, visit Abuljadayel Beverages Inc..