ACP Industries Limited is a leading Indian manufacturer and exporter of incense and aromatic products, with its core operations based in Eluru, Andhra Pradesh. Operating under the renowned brand "Ambica," the company has established a strong presence in the household supplies segment by offering a variety of traditional and natural incense products that cater to both domestic and global markets.
Company Overview
Founded and managed by Vazra Ambica Prasad Alapati, ACP Industries Limited is rooted in decades of incense-making heritage. The company has modernized its production while maintaining the authenticity and aromatic richness of its signature offerings. With a focus on spiritual wellness and sustainable sourcing, ACP Industries blends tradition with contemporary production standards.
Core Business Activities
ACP Industries specializes in:
- Manufacturing of incense sticks and aromatic bathis
- Export of incense products to global spiritual and aromatherapy markets
- Private label services for incense and prayer product brands
- Development of custom aromatic profiles for religious and therapeutic use
The company's operations are built on a vertically integrated model, enabling consistency in quality and large-scale production.
Product Portfolio
ACP Industries offers a focused range of high-demand incense products:
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Durbar Bathies:
- Premium hand-rolled incense in 100g, 150g, and 220g packaging options
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Herbal and Natural Incense:
- Free from synthetic chemicals, made using pure resins, herbs, and essential oils
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Incense Sticks and Cones:
- Daily-use aromatic sticks and dhoops crafted for temples, homes, and wellness centers
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Custom Formulations:
- Customizable fragrance blends for private labels and exports
The flagship product line, Ambica Durbar Bathi, is particularly popular for its long-lasting, rich fragrance and has built a loyal consumer base over the years.
Unique Selling Propositions
- One of the few Indian companies to manufacture 100% natural durbar bathis
- All incense products are hand-rolled and undergo stringent quality checks
- Strong emphasis on sustainable and eco-friendly ingredients
- Offers custom aromatic solutions for domestic and export markets
- Large-scale production capacity with handmade authenticity
Financial and Market Insights
ACP Industries, while private, holds a substantial market share in the South Indian incense category:
- Supplies to over 3,000 retail outlets across Andhra Pradesh and neighboring states
- Export volumes increasing steadily, particularly to the Middle East and Southeast Asia
- High margin and volume-driven business model in the traditional FMCG space
- Repeat bulk orders from spiritual and cultural institutions
The company operates efficiently by combining traditional manufacturing with a strong wholesale and export network.
Shipment & Export Records
According to trade data and partner testimonials:
- Regular exports under HS Code 3307.41 (Agarbatti and other odoriferous preparations)
- Active clients in Malaysia, Indonesia, UAE, and Nepal
- Compliant with international packaging, labeling, and customs standards
- Focus on handcrafted authenticity and natural ingredient declarations for regulatory approvals
Target Markets
ACP Industries serves a diverse range of clientele:
- Domestic and international religious institutions
- Ayurvedic and spiritual wellness retailers
- Distributors and wholesalers of incense and spiritual products
- E-commerce brands seeking traditional Indian agarbatti under private label
Manufacturing & Operational Capabilities
- Based in Eluru, Andhra Pradesh, with large-scale hand-rolling units
- Multi-shift operations for high-volume production during festive seasons
- Raw material procurement from sustainable resin and herbal sources
- Packaging, branding, and product customization available for bulk orders
Certifications and Compliance
- Compliant with Indian BIS guidelines for incense products
- Follows eco-sourcing and minimal chemical usage practices
- All product ingredients declared for export documentation and customs compliance
While formal certifications may be limited due to the traditional nature of the business, the company maintains rigorous internal standards for quality and safety.
Customer Testimonials
Retailers and wholesale buyers consistently report:
- Rich fragrance and long burn time of Ambica Bathis
- Excellent packaging aesthetics and product freshness
- Reliable delivery timelines for large-volume orders
These testimonials underscore the company’s brand equity and consistent product performance.
Major Achievements
- Developed one of India’s most trusted Durbar Bathi brands – Ambica
- Reached over 3,000 point-of-sale outlets across southern India
- Scaled production to support monthly output in tons, especially during festive seasons
- Built a loyal export customer base in the traditional aromatics market
ACP Industries Limited continues to be a legacy brand in the incense manufacturing space, offering handcrafted excellence, heritage-rich products, and scalable operations for buyers seeking authenticity and quality in the household aromatics segment.
