Activeplus Blue Co., Ltd., headquartered in Bangkok, Thailand, is a specialized manufacturer and exporter of traditional Thai snacks and food souvenir items. The company has established a strong domestic and international presence through its premium consumer brands Kaew and Snaxfarm, known for preserving the essence of Thai heritage in modern, shelf-stable snack formats.
Company Background
Founded with a mission to showcase authentic Thai flavors to global consumers, Activeplus Blue Co., Ltd. began as a boutique food processor and quickly expanded its product line to cater to Thailand’s booming tourism and export sectors. The company focuses on combining traditional recipes with innovative packaging, targeting both local souvenir markets and international retail segments.
Today, Activeplus Blue supplies products to more than 20 countries and remains a prominent exporter in Thailand’s value-added snack and confectionery category.
Core Business
Activeplus Blue specializes in:
- Traditional Thai Snack Manufacturing
- Confectionery and Regional Dessert Production
- Export-Oriented Souvenir Packaging
- OEM and Private Label Snack Solutions
Its integrated operations include product development, co-packing, and multilingual labeling services for retail and travel retail clients.
Product and Service Offerings
Traditional Thai Snacks:
- Crispy Coconut Rolls: Rolled coconut wafers with toasted sesame and pandan flavor variants.
- Tamarind Candy: Sweet and sour tamarind with Thai chili seasoning, individually packed for souvenirs.
- Coconut Chips: Roasted coconut flesh slices, often flavored with Thai herbs or fruit infusions.
Confectionery & Souvenirs:
- Thai-style sweets, puffed rice bars, and jelly candies.
- Specialty Thai desserts prepared in modern, shelf-stable formats.
- Food gift sets and export souvenirs for the tourism and travel retail sectors.
OEM Services:
- Custom formulation and contract manufacturing for snack brands.
- Retail-ready and travel retail-focused packaging options.
- Private labeling for export clients and airport concessionaires.
Specialisation and Core USP
The unique strengths of Activeplus Blue include:
- Thai Cultural Branding: Products reflect traditional Thai culture and aesthetics, making them popular among tourists and expats.
- Retail Shelf Optimization: Smart packaging design for long shelf-life and strong visual impact.
- High Export Compliance: Export-ready products meet regulations for ASEAN, GCC, EU, and North America.
- Souvenir Retail Focus: Distribution through airport duty-free outlets, gift stores, and cultural markets.
Financial Insights
As a private entity, the company does not publicly disclose its financials, but industry sources estimate:
- Annual revenue: USD 3–5 million
- Export share: 60–65% of total business
- Sales growth: Averaging 10–12% CAGR over the past five years, driven by post-pandemic tourism recovery and expansion into online marketplaces.
Shipment and Export Data
According to trade intelligence sources:
- Activeplus Blue products are exported to over 20 countries, with key markets including Japan, China, South Korea, Malaysia, UAE, and the United States.
- Top exported products: Crispy Coconut Rolls, Tamarind Candy, and Coconut Chips.
- Export HS Codes: 190590 (Bakery products), 170490 (Sugar confectionery), 080119 (Coconut-based products).
- Compliance documentation includes FDA (Thailand), COA, Halal, and custom barcode labeling.
Target Market
Activeplus Blue targets:
- Gift and souvenir retailers
- Tourist-centric food retailers
- Importers and ethnic food wholesalers
- Airline and airport retail outlets
- Online marketplaces focused on ethnic and cultural snacks
Its appeal lies in its compact, giftable packaging and nostalgic yet accessible product lines.
Capabilities
- Small-batch to medium-scale production with rapid turnaround
- Customized gift and holiday packaging
- Product R&D for new souvenir categories
- Multilingual packaging capabilities (Thai, English, Chinese, Japanese, Korean)
- Logistics coordination with refrigerated and ambient shipping support
Certifications and Compliance
- Thailand FDA Certified
- Halal Certification (select products)
- Good Manufacturing Practices (GMP)
- Barcode and labeling compliance for international exports
- Export clearance and documentation support (Form D, COO)
Customer Testimonials
Tourist retailers at Suvarnabhumi and Don Mueang airports report high sell-through rates for Kaew coconut rolls and tamarind candy, often citing attractive packaging and repeat purchases from foreign visitors. Importers in Japan and South Korea also commend the company’s consistency in quality and regulatory document handling.
Major Achievements
- Kaew Brand selected for “Thai Best Gifts” initiative by the Department of International Trade Promotion (DITP) in 2021.
- Consistent exporter to over 20 countries, with growing distribution in Middle Eastern and ASEAN supermarkets.
- Featured in Thai tourism promotions and in curated food gift boxes.
- Snaxfarm product line launched in 2023, targeting younger, health-conscious demographics.
- Expanded online retail presence through e-commerce platforms like Lazada, Shopee, and Amazon Global.
Activeplus Blue Co., Ltd. exemplifies the fusion of tradition and modernity, offering export-ready Thai delicacies that resonate with global consumers and tourists alike through distinctive flavor, cultural storytelling, and superior packaging.
