ADJ Products, LLC, based in Los Angeles, California, is a global leader in the entertainment lighting and stage production industry. With over 35 years of operational excellence, the company manufactures and distributes an extensive range of lighting equipment, LED video solutions, and atmospheric effect devices. ADJ has become a go-to brand for professionals in concerts, theatrical productions, nightclubs, houses of worship, and corporate events worldwide.
Core Business and Product Offerings
ADJ operates at the intersection of performance technology and production design. Their portfolio includes innovative lighting fixtures, control systems, visual displays, and special effects machinery, engineered to meet the evolving demands of entertainment professionals and venue operators.
Key Product Categories
Lighting Fixtures
Moving Head Luminaires: Focus Series (Spot, Beam, Wash)
Software Solutions: SoundSwitch, Lightcaster, Obsidian Control Software
LED Video Panels
Vision Series Panels: VS2, VS3, VS5
Video Processors and Mounting Systems
Atmospheric Effects
Fog, Haze, and Snow Machines
UV Effects: COB cannons, wash bars
Bubble Machines and Cold Spark Systems
Accessories
Clamps, cables, power supplies, flight cases, lighting stands
These products are extensively deployed in both permanent installations and touring productions across live entertainment venues, churches, event companies, and mobile DJs.
Unique Selling Proposition
ADJ's industry-leading strength lies in its innovation, reliability, and scalability. The company invests heavily in R&D to deliver energy-efficient LED systems, rugged hardware for outdoor applications, and integrated software controls compatible with major entertainment platforms. Its DMX and Ethernet-based control infrastructure makes it a favorite for professionals seeking precision and creative control.
Their Hydro Series, designed for outdoor use with IP65 ratings, and Focus Spot Series, known for its sharp optics and zoom capabilities, are market benchmarks.
Global Reach and Distribution
ADJ operates a robust international network with:
Distribution in over 100 countries
Regional offices in Mexico, Germany, and China
Global warehousing and fulfillment centers supporting North America, Europe, and Asia-Pacific
Their products are available through authorized dealers, online platforms, and trade shows such as NAMM, LDI, and Prolight + Sound.
Financial and Operational Insights
As a private company, ADJ does not disclose financial data. However, industry sources estimate:
Annual revenue in the range of $80M–$120M
Product SKUs exceeding 2,000 items
Tens of thousands of fixtures shipped annually
Employs over 300 professionals globally
The firm continues to scale its manufacturing capabilities through partnerships with OEMs and in-house engineering teams, ensuring high quality across its brands.
Certifications and Quality Assurance
ETL/UL listed products for North American markets
CE certification for European markets
RoHS-compliant components for eco-safety
Regularly updated firmware and safety recalls via its technical service department
Target Market
ADJ serves a broad but niche-driven clientele, including:
Touring and rental companies
Theaters and stage production crews
DJs, nightclubs, and mobile entertainers
Houses of worship
AV integrators for corporate events and fixed installations
The scalability of their systems—from compact wash lights for mobile DJs to full-scale pixel-mapped LED walls—makes them versatile across verticals.
Operational Capabilities
In-house Design and Engineering
Technical Support and RMA Services
Training Programs and Certification Workshops
Showrooms and Experience Centers in California and overseas
Online Video Library with product demos and tutorials
The company is also actively involved in education, offering product training and lighting design resources for schools and AV professionals.
Customer Feedback and Industry Recognition
ADJ receives consistently high ratings from professionals for product reliability, availability, and after-sales service.
“ADJ’s Focus Spot fixtures outperform many more expensive alternatives. Our stage design transformed overnight.” – Lighting Designer, Corporate Event Production
“Their Hydro Series lights survived a weeklong outdoor festival without issue. Brilliant build quality and ease of control.” – Touring Production Manager
Major Achievements and Awards
Hydro Series voted “Best Outdoor Fixture” at multiple industry expos
Featured in Rolling Stone, Live Design, and Lighting & Sound America
Chosen for lighting solutions in Cirque du Soleil, NBA events, and major EDM festivals
Strategic collaborations with Obsidian Control Systems, enhancing lighting control ecosystems
Brand Portfolio
In addition to its flagship brand ADJ Lighting, the company owns and distributes:
Elation Professional
Avante Audio
American Audio
Acclaim Lighting
Magmatic Effects
Obsidian Control Systems
Eliminator Lighting
Global Truss America
DuraTruss
Accu-Cable
Accu-Stand
These brands allow ADJ to provide a full suite of AV and staging solutions under one umbrella.
ADJ Products, LLC stands as a cornerstone of the global entertainment lighting industry, continually advancing the boundaries of what’s possible in live events, fixed installations, and immersive environments through a combination of innovation, precision engineering, and industry passion.