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Exhibiting at World Tea Expo 2025

Las Vegas Convention Center
24 Mar - 26 Mar, 2025

Product Offerings

Products:

Lighting Fixtures: Moving Head Luminaires, Static Washes, Beam Effects, Audience Blinders, Strobes

Control Systems: DMX Control Hardware, DMX Software

Video Panels: LED Video Panels, Video Panel Accessories

Atmospheric Effects: Fog Machines, Haze Machines, Snow Machines, Bubble Machines

Accessories: Clamps, Cables, Lighting Stands, Cases

ADJ Products, LLC, based in Los Angeles, California, is a global leader in the entertainment lighting and stage production industry. With over 35 years of operational excellence, the company manufactures and distributes an extensive range of lighting equipment, LED video solutions, and atmospheric effect devices. ADJ has become a go-to brand for professionals in concerts, theatrical productions, nightclubs, houses of worship, and corporate events worldwide.

Core Business and Product Offerings

ADJ operates at the intersection of performance technology and production design. Their portfolio includes innovative lighting fixtures, control systems, visual displays, and special effects machinery, engineered to meet the evolving demands of entertainment professionals and venue operators.

Key Product Categories

  • Lighting Fixtures

    • Moving Head Luminaires: Focus Series (Spot, Beam, Wash)
    • Static Wash Fixtures: PARs, Panels
    • Effect Lighting: Audience blinders, strobes, derby effects
  • Control Systems

    • DMX Control Hardware: MyDMX, Airstream DMX Bridge
    • Software Solutions: SoundSwitch, Lightcaster, Obsidian Control Software
  • LED Video Panels

    • Vision Series Panels: VS2, VS3, VS5
    • Video Processors and Mounting Systems
  • Atmospheric Effects

    • Fog, Haze, and Snow Machines
    • UV Effects: COB cannons, wash bars
    • Bubble Machines and Cold Spark Systems
  • Accessories

    • Clamps, cables, power supplies, flight cases, lighting stands

These products are extensively deployed in both permanent installations and touring productions across live entertainment venues, churches, event companies, and mobile DJs.

Unique Selling Proposition

ADJ's industry-leading strength lies in its innovation, reliability, and scalability. The company invests heavily in R&D to deliver energy-efficient LED systems, rugged hardware for outdoor applications, and integrated software controls compatible with major entertainment platforms. Its DMX and Ethernet-based control infrastructure makes it a favorite for professionals seeking precision and creative control.

Their Hydro Series, designed for outdoor use with IP65 ratings, and Focus Spot Series, known for its sharp optics and zoom capabilities, are market benchmarks.

Global Reach and Distribution

ADJ operates a robust international network with:

  • Distribution in over 100 countries
  • Regional offices in Mexico, Germany, and China
  • Global warehousing and fulfillment centers supporting North America, Europe, and Asia-Pacific

Their products are available through authorized dealers, online platforms, and trade shows such as NAMM, LDI, and Prolight + Sound.

Financial and Operational Insights

As a private company, ADJ does not disclose financial data. However, industry sources estimate:

  • Annual revenue in the range of $80M–$120M
  • Product SKUs exceeding 2,000 items
  • Tens of thousands of fixtures shipped annually
  • Employs over 300 professionals globally

The firm continues to scale its manufacturing capabilities through partnerships with OEMs and in-house engineering teams, ensuring high quality across its brands.

Certifications and Quality Assurance

  • ETL/UL listed products for North American markets
  • CE certification for European markets
  • RoHS-compliant components for eco-safety
  • Regularly updated firmware and safety recalls via its technical service department

Target Market

ADJ serves a broad but niche-driven clientele, including:

  • Touring and rental companies
  • Theaters and stage production crews
  • DJs, nightclubs, and mobile entertainers
  • Houses of worship
  • AV integrators for corporate events and fixed installations

The scalability of their systems—from compact wash lights for mobile DJs to full-scale pixel-mapped LED walls—makes them versatile across verticals.

Operational Capabilities

  • In-house Design and Engineering
  • Technical Support and RMA Services
  • Training Programs and Certification Workshops
  • Showrooms and Experience Centers in California and overseas
  • Online Video Library with product demos and tutorials

The company is also actively involved in education, offering product training and lighting design resources for schools and AV professionals.

Customer Feedback and Industry Recognition

ADJ receives consistently high ratings from professionals for product reliability, availability, and after-sales service.

“ADJ’s Focus Spot fixtures outperform many more expensive alternatives. Our stage design transformed overnight.” – Lighting Designer, Corporate Event Production

“Their Hydro Series lights survived a weeklong outdoor festival without issue. Brilliant build quality and ease of control.” – Touring Production Manager

Major Achievements and Awards

  • Hydro Series voted “Best Outdoor Fixture” at multiple industry expos
  • Featured in Rolling Stone, Live Design, and Lighting & Sound America
  • Chosen for lighting solutions in Cirque du Soleil, NBA events, and major EDM festivals
  • Strategic collaborations with Obsidian Control Systems, enhancing lighting control ecosystems

Brand Portfolio

In addition to its flagship brand ADJ Lighting, the company owns and distributes:

  • Elation Professional
  • Avante Audio
  • American Audio
  • Acclaim Lighting
  • Magmatic Effects
  • Obsidian Control Systems
  • Eliminator Lighting
  • Global Truss America
  • DuraTruss
  • Accu-Cable
  • Accu-Stand

These brands allow ADJ to provide a full suite of AV and staging solutions under one umbrella.

ADJ Products, LLC stands as a cornerstone of the global entertainment lighting industry, continually advancing the boundaries of what’s possible in live events, fixed installations, and immersive environments through a combination of innovation, precision engineering, and industry passion.