Rasha Professional is a premier U.S.-based manufacturer and supplier of high-performance stage and architectural lighting systems. Headquartered in Riverside, California, the company has established itself as a dominant force in entertainment lighting by offering a comprehensive portfolio of intelligent lighting fixtures, battery-operated wireless solutions, and LED video display technology. Serving a global client base, Rasha Professional caters to the live events, entertainment, hospitality, worship, broadcast, and architectural industries.
Core Business and Offerings
Rasha Professional specializes in the design, development, and distribution of innovative lighting and visual products across the following categories:
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Moving Head Lights:
- Models include Photon Hybrid, Cybrid G2, Zuri, Kodiak, Jinx, K2, and more.
- Applications: Concerts, theater productions, festivals, and broadcast sets.
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Battery-Powered | Wireless Fixtures:
- Flagship models include Core IP, Par Guard Pro, Titan Lum, and Tubby 360.
- Engineered for mobile events, outdoor applications, and architectural accents.
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Static Lights & LED Fixtures:
- Products such as Blade, V24, Hex V12 Wireless + IR provide wash and ambient lighting for installations and stage decor.
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Professional Effects and Architectural Lights:
- Products include Zum COB Par, Par Guard, Galaxy DJ, Fiesta, and Tokyo Bar.
- Designed for both IP65-rated exterior use and indoor entertainment venues.
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LED Pinspots and Spot Wash Bars:
- Compact yet powerful lighting such as Bullet Bar and Bullet Wash packs.
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Accessories:
- Road cases, clamps, controllers, and power/data cables.
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Video Wall Solutions:
- Expanding product line includes high-definition LED video panels, control systems, and installation services.
Specialization and Unique Selling Proposition (USP)
Rasha Professional stands out for its:
- Wireless Innovation: Offers a comprehensive line of battery-powered, wireless DMX-compatible fixtures, reducing setup time and enhancing mobility.
- Durability & Versatility: Many products are IP65-rated for outdoor environments, with robust construction suitable for demanding touring applications.
- Plug-and-Play Design: Products are engineered for ease of use by both lighting professionals and non-technical users.
- Complete Solutions: From truss and rigging hardware to video walls and advanced DMX controls, Rasha provides fully integrated systems.
Financial Overview
As a privately held company, Rasha Professional does not publicly disclose revenue figures. However, market intelligence and distributor engagement indicate:
- Estimated Annual Revenue: $5 million–$10 million USD
- Primary Revenue Channels: Direct sales, dealer/distributor networks, and system integration contracts.
- Export Activity: Ships to clients in over 40 countries with growing presence in Asia, the Middle East, and Latin America.
Shipment and Distribution
- Operates two main distribution centers in California for rapid fulfillment across North America.
- Offers international shipping and logistics support for distributors and event planners.
- Turnaround Time: Typically 3–7 business days for in-stock domestic orders; 2–3 weeks for international bulk orders.
Target Market
Rasha Professional serves:
- Event Production Companies
- Concert and Touring Professionals
- Worship Venues
- Nightclubs and Bars
- Theme Parks and Hospitality Venues
- Rental & Staging Companies
- System Integrators for Architectural Lighting
Capabilities
- In-House Engineering and R&D: Rapid product prototyping and enhancement cycles.
- Custom Manufacturing: Offers OEM capabilities and branded production for enterprise clients.
- Technical Support: Provides installation guides, DMX mapping, and configuration support.
- Training and Certification: Hosts product training sessions, online demos, and dealer support programs.
Certifications and Compliance
- UL and CE Certifications for safety and quality standards.
- RoHS Compliance across all LED-based fixtures.
- IP65 Ratings for a wide selection of outdoor-ready products.
- Wireless Control Standards: DMX512, W-DMX, IR, and app control integration.
Customer Testimonials
“Rasha lighting has transformed our stage productions. The wireless fixtures are reliable, bright, and incredibly easy to set up.”
— Technical Director, Performing Arts Center
“We use the Photon Hybrid and Kodiak units on all of our touring rigs. They’re road-tested and built to last.”
— Lighting Designer, Touring Entertainment Group
Major Achievements
- Deployed lighting systems for major U.S. and international festivals, corporate shows, and cruise lines.
- Selected as preferred vendor for worship production teams across multiple states.
- Successfully launched the Rasha Video Wall line, expanding into large-scale digital display solutions.
- Recognized at LDI and NAMM trade shows for product innovation in the entertainment lighting segment.
Rasha Professional continues to lead the evolution of intelligent lighting by merging innovation, reliability, and user-friendliness into every fixture. With a focus on cutting-edge design and global service, the company delivers high-impact visual solutions that elevate the audience experience across every platform.
