Product Offerings
Products:
Seasonings: All Terrain Seasoning
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CJ’s All Terrain Seasoning, headquartered in Fargo, North Dakota, is an emerging name in the gourmet seasoning industry, known for its versatile, all-purpose spice blend crafted for a wide range of culinary applications. Founded by outdoor enthusiasts and seasoned cooks Josh Frost and Casey Loen, the brand combines a passion for flavor with a deep understanding of North Dakota’s bold and rugged spirit. Since its inception, CJ’s All Terrain Seasoning has grown from a locally admired product to a regionally recognized name, offering a reliable solution for both amateur home cooks and outdoor cooking professionals.
Core Business
CJ’s All Terrain Seasoning focuses exclusively on manufacturing and retailing its signature spice blend—a proprietary mix designed to complement nearly any type of food, from meats and vegetables to snacks and eggs. The company operates both through direct-to-consumer e-commerce via its website and through local retail and specialty food stores across North Dakota and surrounding regions.
Product and Service Offerings
The company currently markets one flagship product:
- CJ’s All Terrain Seasoning
- Available in 6.5 oz shakers
- Crafted with a proprietary blend of salt, spices, dehydrated vegetables, and flavor enhancers
- Gluten-free and MSG-free
- Ideal for meats, eggs, vegetables, grilling, camping, and everyday cooking
CJ’s All Terrain Seasoning is developed for multipurpose culinary use and appeals to a broad customer base seeking simplicity, quality, and flavor versatility in one bottle.
Specialization and USP
CJ’s All Terrain Seasoning’s unique selling proposition is its one-blend-fits-all formula. The brand positions itself as the only seasoning you’ll need—suitable for cooking at home, grilling outdoors, or on a camping trip. Key features include:
- All-in-one spice mix—no need for multiple seasonings
- Perfect for dry rubs, marinades, and finishing salt
- Carefully balanced to enhance without overpowering food flavors
- High repeat purchase rate due to customer satisfaction and flavor consistency
This “all-terrain” culinary applicability reflects the founders' mission to create a seasoning as adaptable as their adventurous lifestyle.
Financial Performance
As a privately held small business, CJ’s All Terrain Seasoning does not publicly disclose its financials. However, based on available retail distribution and online sales presence, the company has experienced steady growth in the Midwest. Notably:
- Listed with Pride of Dakota, a state-supported business initiative promoting local products
- Available in multiple local retailers including Owens BBQ, Minn Dak Market, and West Acres Mall vendors
- Positive sales trajectory via Shopify-powered e-commerce store
Customer feedback and restock patterns indicate high customer loyalty and repeat purchase behavior.
Shipment Records
While specific international shipment data is not available, CJ’s All Terrain Seasoning has successfully built a regional distribution footprint. The company handles both direct e-commerce fulfillment and wholesale shipments to regional partners. Estimated annual output includes several thousand units distributed across local trade events, retail stores, and online orders.
Target Market
CJ’s targets a niche yet wide-ranging consumer segment including:
- Outdoor cooking enthusiasts (campers, hunters, grillers)
- Home cooks seeking simplicity in seasoning
- Specialty food lovers and local product supporters
- Gift buyers seeking unique, locally made products
The brand appeals strongly to Midwest sensibilities—functional, flavorful, and made with authenticity.
Capabilities
- Production: Small-batch manufacturing for quality control
- Distribution: Direct-to-consumer shipping and regional wholesale network
- Brand Engagement: Active social media presence and participation in local food shows
- E-Commerce: Operates a Shopify-powered web store with secure checkout and product info
Certifications and Compliance
- Pride of Dakota member business
- Gluten-free formulation
- No MSG
- Locally mixed and bottled in North Dakota under U.S. food safety regulations
Customer Testimonials
The brand enjoys consistently positive word-of-mouth and social media reviews:
“I use it on everything—chicken, eggs, vegetables. It’s my go-to spice in the kitchen and on the grill!”
— Mike D., Fargo, ND
“Picked this up at the Pride of Dakota event. Best seasoning I’ve ever tried. It makes everything taste better.”
— Rachel T., Bismarck, ND
Major Achievements
- Grew from a backyard concept to a commercial product sold in multiple regional stores
- Featured in Pride of Dakota expos and farmers markets
- Expanded e-commerce operations through its own website with national shipping options
- Achieved top seller status at local food boutiques in Fargo and West Fargo markets
CJ’s All Terrain Seasoning exemplifies entrepreneurial innovation rooted in local pride and culinary passion, offering a product that’s built to season every terrain, every dish, every day.