QUICKSTEP DEVELOPMENT CC - Baijiu, Flavored Baijiu | World Tea Expo 2025
Exhibiting at World Tea Expo 2025
Las Vegas Convention Center
24 Mar - 26 Mar, 2025
Product Offerings
Product Categories:
Beveragess
Products:
Baijiu: Feitian Moutai, Moutai Prince, Moutai Yingbin, Moutai 15 Years, Moutai 30 Years, Moutai 50 Years
Flavored Baijiu: Moutai Chiew, Moutai Chun
Cultural Series: Moutai Zodiac Editions, Moutai Commemorative Editions
Collaborations: Moutai x Luckin Coffee Baijiu Latte, Moutai Ice Cream
Product Categories
Beveragess
Available Products
Feitian Moutai
Moutai Prince
Moutai Yingbin
Moutai 15 Years
Moutai 30 Years
Moutai 50 Years
Moutai Chiew
Moutai Chun
Moutai Zodiac Editions
Moutai Commemorative Editions
Moutai x Luckin Coffee Baijiu Latte
Moutai Ice Cream
Kweichow Moutai Co., Ltd., headquartered in Renhuai, Guizhou Province, China, is the world’s most valuable spirits company and the leading producer of Baijiu, a traditional Chinese distilled spirit. As a state-controlled enterprise and flagship of China’s premium liquor industry, Moutai represents a powerful blend of national heritage, exceptional craftsmanship, and market dominance, making it one of the most prestigious and sought-after brands in the global alcoholic beverage sector.
Core Business and Product Offerings
Moutai specializes in producing sauce-aroma baijiu (酱香型白酒), a unique category of Chinese liquor known for its complex flavor, extended aging, and artisanal distillation methods. The brand portfolio includes:
Signature Products:
Feitian Moutai (Flying Fairy) – Iconic 500ml 53% ABV flagship product, representing over 90% of annual revenue
Moutai Prince – A more affordable and accessible variant targeted at broader demographics
2023 Net Profit: CNY 72.5 billion (~USD 10.1 billion)
Market Capitalization: Over USD 350 billion (as of Q1 2024)
Stock performance: Among the top-performing shares in China’s A-share market
Operating margin: Exceeds 70%, one of the highest in global beverages
Customer Testimonials
While formal customer reviews are rare due to the luxury positioning, social sentiment and user feedback highlight:
“The aroma of Feitian Moutai is unmatched. Smooth, rich, and layered — it's a drink for a lifetime.” – Collector in Shanghai
“No celebration feels complete without Moutai. It's more than liquor; it's tradition.” – Business Owner, Chengdu
“Moutai Latte was surprisingly good — the depth of flavor in coffee was elevated. Innovative move!” – Luckin Coffee customer, Beijing
Major Achievements
Official state banquet liquor since the founding of the People’s Republic of China
Served during Nixon's 1972 visit to China, symbolizing diplomatic thaw
Ranked among the Top 100 Most Valuable Global Brands by BrandZ and Forbes
Recognized as China’s first national liquor (国酒茅台)
Partnered with Starbucks rival Luckin Coffee, creating a viral product line in 2023
Established Moutai University – an education institute dedicated to fermentation sciences
Kweichow Moutai continues to define the pinnacle of Chinese craftsmanship and prestige, blending centuries-old tradition with modern branding and global ambition.
