Agricultural Corporation Chunwoodang Co., Ltd., based in Asan-si, Chungcheongnam-do, Republic of Korea, is a premium manufacturer and exporter of functional foods and traditional Korean oils. Known for its innovative fusion of wellness science and Korean agricultural heritage, Chunwoodang has rapidly gained attention in both domestic and international nutraceutical markets.
Core Business and Product Offerings
Chunwoodang specializes in cold-pressed oils and nutraceutical jelly sticks using high-quality Korean-grown perilla and sesame seeds. The product line includes:
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Functional and Nutraceutical Foods:
- Omega-3 Jelly Stick with Raw Perilla Oil
- Cold-Pressed Perilla Oil Omega-3 Stick-Type Jelly
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Traditional Oils and Fats:
- Cold-Pressed Perilla Oil
- Cold-Pressed Sesame Oil
These products are positioned at the intersection of health food, convenience, and traditional Korean nutrition. Chunwoodang’s jelly sticks, for instance, offer plant-based omega-3 in a portable format targeting modern health-conscious consumers.
Specialisation and USP
Chunwoodang differentiates itself through:
- Cold-Press Extraction: Maintains the nutritional integrity of omega-3 and other phytonutrients in oils.
- Plant-Based Omega-3: Utilizing raw perilla oil as a natural source of ALA (alpha-linolenic acid), a vegan alternative to fish-based omega-3.
- Convenient Delivery Forms: Innovative jelly stick format for on-the-go health support.
- Locally Sourced Ingredients: Korean-grown perilla and sesame seeds, ensuring traceability and freshness.
Their product innovations are aligned with trends in functional nutrition, vegan supplements, and digestive health.
Financial Overview
As an emerging health food SME, Chunwoodang’s annual revenue is estimated to be in the range of KRW 2 to 4 billion (~USD $1.5M–3M). Sales are generated through:
- Online D2C channels via their official website and domestic marketplaces
- Health food distributors and eco-market chains in Korea
- International trade orders through health and wellness importers
Their revenue growth trajectory has shown a year-on-year increase of over 20% from 2021 to 2024, driven by rising consumer awareness of plant-based omega-3 and domestic interest in functional jellies.
Export and Shipment Data
Chunwoodang has entered several international markets with strong health-conscious demographics. Export data highlights include:
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Primary Export Markets:
- United States (Korean and Asian organic stores)
- Japan (functional jelly and omega-3 market)
- Southeast Asia (vegan health supplements)
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Export Products:
- Omega-3 Jelly Stick (top-selling export SKU)
- Cold-Pressed Oils in consumer-ready packaging
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Shipment Activity:
- Over 300 international orders shipped between 2022–2024
- Featured as an exporter in international health expos including BIO KOREA and FOOD WEEK SEOUL
Their exports are handled through a combination of air freight for high-value jellies and containerized shipping for oil products.
Target Market
Chunwoodang’s target market includes:
- Health-Conscious Consumers: Especially those seeking vegan omega-3 and digestive health supplements.
- Nutraceutical Importers and Distributors: Retailers of functional food products in health and wellness channels.
- Online Health Retail Platforms: B2C channels in Korea, the U.S., and Japan.
- Vegan and Specialty Diet Segments: Including allergy-sensitive and sustainable lifestyle consumers.
Their packaging, format, and marketing messaging are tailored to urban professionals, families, and aging consumers prioritizing heart and brain health.
Capabilities
- Cold-Press Processing Plant: HACCP-certified facility with oil pressing and jelly-forming lines.
- R&D and Formulation Lab: Focused on optimizing texture, shelf-life, and bioavailability of jelly sticks.
- Automated Packaging Lines: For single-serve stick packaging and glass oil bottling.
- OEM and Private Label Services: Available for regional and international partners.
Certifications and Compliance
- HACCP Certified: Korean food safety standard for manufacturing and packaging
- Plant-Based Ingredient Verification
- Packaging Compliance: Meets Korean export labeling standards and provides support for multilingual customization
- SBA Registered: Certified under Korean Small and Medium Business Agency
These credentials enable market entry in regulated health food markets globally.
Customer Testimonials and Recognition
Chunwoodang’s Omega-3 Jelly Stick has received favorable reviews across Korean health forums and lifestyle blogs, with consumers highlighting:
- “Surprisingly tasty and convenient for daily omega-3 intake.”
- “Easier than capsules or softgels — great for children and elderly.”
- “Not fishy at all — purely plant-based!”
Products have also been spotlighted in health food features on Korean e-commerce platforms like Naver Store and Coupang.
Major Achievements
- Successfully launched Korea’s first omega-3 jelly stick made with raw perilla oil.
- Secured retail partnerships with over 50 health and wellness stores across Korea.
- Featured in major food expos including BIO KOREA 2023 and SEOUL FOOD 2024.
- Recorded export growth of 65% YOY since first international shipment in 2022.
- Developed a complete product ecosystem under the Chunwoodang brand, including brochures, packaging systems, and digital channels.
