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Exhibiting at Seafood Expo North America 2025

Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Product Categories:

Consulting and Professional Services, Export and Import Services

Products:

Foreign Trade Negotiations, Trade Dispute Settlement, Trade Shows and Conferences, Market Research, Export and Import Services

The Agricultural Trade Promotion Center (ATPC) is a key government agency under the Ministry of Agriculture and Rural Affairs (MARA) of the People’s Republic of China. Based in Beijing, China, ATPC is dedicated to promoting agricultural trade, enhancing international cooperation, and supporting Chinese agricultural enterprises in accessing global markets.

Core Business

ATPC’s core function is to serve as a bridge between Chinese agricultural businesses and international markets. The agency provides critical services to improve market access, promote Chinese agricultural products, and enhance the competitiveness of China’s agricultural sector on the global stage.

Product and Service Offerings

The Agricultural Trade Promotion Center offers a broad range of services focused on promoting agricultural trade, including:

  • Trade Promotion & Market Expansion:

    • Facilitating the participation of Chinese agricultural enterprises in international trade shows and exhibitions.
    • Organizing trade missions and delegations to key markets.
    • Supporting promotional activities for agricultural products in foreign markets.
  • Market Research & Analysis:

    • Providing detailed market research reports on global agricultural trends and trade opportunities.
    • Offering statistical data and analysis to assist Chinese enterprises in making informed business decisions.
  • Policy Guidance & Advocacy:

    • Working closely with relevant governmental bodies to formulate policies that support the export of agricultural products.
    • Providing guidance on compliance with international trade regulations and standards.
  • Training & Capacity Building:

    • Organizing training sessions and seminars for Chinese agricultural exporters.
    • Enhancing knowledge on international trade practices, quality standards, and certifications.
  • Public-Private Partnerships:

    • Facilitating partnerships between Chinese enterprises and international stakeholders to promote agricultural trade.

Specialization and Core USP

ATPC’s unique selling proposition lies in its comprehensive trade promotion services aimed at enhancing the competitiveness of Chinese agricultural products. The agency’s deep expertise in market research, policy advocacy, and capacity building has made it an essential resource for Chinese agricultural enterprises seeking to expand their presence in international markets.

Financials

As a government agency, ATPC’s funding primarily comes from government allocations, grants, and partnerships with other state agencies. Its activities are designed to enhance the overall trade capacity of China’s agricultural sector rather than generating direct revenue.

Shipment Data

ATPC plays a critical role in facilitating the export of various Chinese agricultural products. Through its promotional activities, Chinese agricultural exports have grown significantly in value and volume, particularly in markets such as:

  • Southeast Asia (Vietnam, Thailand, Malaysia): Major destinations for rice, fruits, and vegetables.
  • Europe (Germany, France, Italy): Increasing demand for organic and processed food products.
  • North America (United States, Canada): High demand for specialty products such as seafood, tea, and herbal products.
  • Middle East & Africa: Growing market for grains, oilseeds, and aquatic products.

The agency actively monitors shipment trends to provide data-driven insights for Chinese enterprises.

Target Market

ATPC’s target market includes:

  • Chinese Agricultural Enterprises:

    • Assisting them in entering and expanding within global markets.
  • International Trade Partners:

    • Facilitating collaboration between Chinese businesses and foreign importers, wholesalers, and retailers.
  • Government Agencies & Policymakers:

    • Providing advisory services for the formulation of agricultural trade policies.
  • Research Institutions:

    • Collaborating on studies related to agricultural trade and global market trends.

Capabilities

The capabilities of the Agricultural Trade Promotion Center include:

  • Market Research & Analysis:
    • Providing detailed reports and statistical analysis to support Chinese agricultural exporters.
  • International Networking:
    • Building partnerships with international trade organizations, embassies, and private sector companies.
  • Policy Advocacy:
    • Developing policies to enhance market access and improve the global competitiveness of Chinese agricultural products.
  • Trade Promotion Activities:
    • Organizing trade shows, exhibitions, and business matching events.
  • Training & Education:
    • Enhancing the skills and knowledge of Chinese enterprises through specialized training programs.

Certifications and Compliance Records

As a government agency, ATPC ensures that Chinese agricultural enterprises adhere to international standards and regulations, including:

  • HACCP (Hazard Analysis Critical Control Point) Certification
  • ISO 22000 Certification (Food Safety Management Systems)
  • Organic Certification (where applicable)
  • MSC (Marine Stewardship Council) Certification for sustainable seafood (when applicable)

These certifications help Chinese enterprises comply with the stringent requirements of international markets.

Customer Testimonials

While ATPC does not directly engage in sales, it has received positive feedback from Chinese agricultural enterprises and international trade partners for its valuable support services, market insights, and capacity-building programs.

Major Achievements

  • Successful promotion of Chinese agricultural products through international trade fairs and exhibitions.
  • Significant growth in Chinese agricultural exports to Southeast Asia, Europe, and North America.
  • Development of trade policies aimed at enhancing market access and improving the global competitiveness of Chinese agricultural enterprises.
  • Implementation of training programs to enhance the export capabilities of Chinese enterprises.
  • Continuous collaboration with international trade organizations to facilitate knowledge exchange and trade cooperation.

The Agricultural Trade Promotion Center continues to play a crucial role in enhancing China's agricultural trade landscape. Through its commitment to trade promotion, policy advocacy, and capacity-building, ATPC is dedicated to supporting Chinese agricultural enterprises in achieving long-term success in global markets.