KONSULAT DER REPUBLIK ECUADOR HANDELSBÜRO PROECUADOR DEUTSCHLAND - Associations and organisations, General provisions and staple foods | Seafood Expo North America 2025
Exhibiting at Seafood Expo North America 2025
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025
Product Offerings
Product Categories:
Associations and organisations, General provisions and staple foods, Soft drinks, Cut fruit and vegetables, Frozen fruit and vegetables
Products:
Fruit and vegetable powder, Concentrates (liquid and powder), Dried fruit, Chocolate*, Other cocoa and chocolate products*, Snack products*, Other confectionery*, Fruit juices, Fruit nectars, Cut fruit, Cut vegetables, Fresh fruit and vegetables, Frozen fruit (unprocessed), Frozen fruit products, Frozen vegetables (unprocessed), Frozen vegetable products
Product Categories
Associations and organisations
General provisions and staple foods
Soft drinks
Cut fruit and vegetables
Frozen fruit and vegetables
Available Products
Fruit and vegetable powder
Concentrates (liquid and powder)
Dried fruit
Chocolate*
Other cocoa and chocolate products*
Snack products*
Other confectionery*
Fruit juices
Fruit nectars
Cut fruit
Cut vegetables
Fresh fruit and vegetables
Frozen fruit (unprocessed)
Frozen fruit products
Frozen vegetables (unprocessed)
Frozen vegetable products
Trade Office of Ecuador in New York, operated under the auspices of PRO ECUADOR, serves as the official commercial representation of the Government of Ecuador in the northeastern United States. Based in New York City, the office functions as a strategic platform for strengthening Ecuador–U.S. economic ties, promoting Ecuadorian exports, attracting foreign investment, and providing commercial support to Ecuadorian businesses.
Core Business and Service Offerings
As a public trade promotion entity, the Trade Office of Ecuador in New York delivers targeted services to enhance Ecuador's economic integration into global markets. Its primary services include:
Export Promotion
Facilitating market entry for Ecuadorian exporters across sectors such as agrifood, seafood, textiles, and handicrafts
Organizing B2B matchmaking events and trade show participation
Coordinating tasting events, product showcases, and virtual trade missions
Investment Attraction
Promoting investment opportunities in Ecuador’s priority sectors, including agribusiness, renewable energy, tourism, and infrastructure
Facilitating connections between U.S. investors and Ecuadorian public-private projects
Market Intelligence
Delivering sectoral reports and trade statistics to guide Ecuadorian exporters
Monitoring U.S. consumer trends and regulatory requirements for Ecuadorian goods
These services are offered free of charge to Ecuadorian companies and international business stakeholders seeking engagement with Ecuador’s export ecosystem.
Specialization and Unique Strengths
The Trade Office’s specialization is rooted in its deep knowledge of Ecuador’s export capabilities and U.S. market access dynamics. Distinct strengths include:
Strong diplomatic and institutional alignment with Ecuador’s Ministry of Production, Foreign Trade, Investments, and Fisheries
Sector-specific trade promotion, with special focus on:
Tropical fruits (bananas, mangoes, pineapples)
Shrimp and tuna
Cocoa and fine aroma chocolate
Cut flowers (roses and summer flowers)
Sustainable handicrafts and textiles
Robust trade diplomacy networks, enabling high-level commercial advocacy and dispute resolution support
The office helps position Ecuador as a source of high-quality, sustainably produced, and ethically sourced products in the competitive U.S. market.
Financial and Operational Insights
As a publicly funded agency, the Trade Office does not generate revenue but is evaluated on impact metrics such as:
Trade leads generated
Export deals facilitated
Ecuadorian companies supported
U.S. companies engaged
According to PRO ECUADOR’s national reporting (2022):
Ecuador’s non-oil exports to the U.S. surpassed USD 3.2 billion
The U.S. remained Ecuador’s largest export destination, accounting for over 21% of the country’s total exports
Shrimp, bananas, and cocoa products constituted more than 70% of the value of exports to the U.S.
The Trade Office of Ecuador in New York played a pivotal role in coordinating promotional events and trade missions contributing to these export volumes.
Key Initiatives and Engagements
Active participation in U.S. trade expos such as:
Seafood Expo North America (Boston)
Summer and Winter Fancy Food Shows (New York and San Francisco)
Floral Industry Trade Shows
Hosting Ecuador Exquisito culinary events to promote fine food and gastronomy products
Supporting virtual trade missions post-COVID to connect exporters and U.S. buyers
The office acts as a liaison between Ecuadorian SMEs and major U.S. distributors, retailers, and institutional buyers.
Target Market
The Trade Office of Ecuador in New York targets:
Ecuadorian exporters seeking to penetrate or expand in the U.S. Northeast region
U.S. buyers and importers of fresh and processed food, floral products, textiles, and artisanal goods
Foreign investors evaluating opportunities in Ecuadorian priority sectors
Chambers of commerce, trade associations, and diaspora organizations
Its strategic location allows it to service key commercial hubs including New York, New Jersey, Pennsylvania, and Massachusetts.
Capabilities and Infrastructure
Commercial intelligence tailored to U.S. importers and Ecuadorian producers
Access to databases of certified Ecuadorian exporters
Coordination with customs and trade regulators to ensure compliance
Multilingual staff with expertise in trade negotiation and diplomacy
The office collaborates with Consulates of Ecuador, industry associations, and U.S. institutional buyers to promote Ecuadorian products in the region.
Certifications and Trade Compliance
The Trade Office ensures that Ecuadorian exports meet:
U.S. FDA regulations for food and agricultural imports
USDA-APHIS compliance for phytosanitary and animal health requirements
CBP and HTS classification support for tariff evaluation
Trade agreement awareness, especially under the Generalized System of Preferences (GSP) and bilateral trade frameworks
The office also promotes certifications like Fair Trade, Organic, GlobalG.A.P., and Rainforest Alliance that align with buyer expectations.
Public Perception and Testimonials
Ecuadorian exporters recognize the Trade Office for:
Direct support in trade events
Facilitating key buyer introductions
Guidance through regulatory procedures
Importers and U.S. retailers acknowledge the office’s value in:
Navigating bilateral trade and investment frameworks
Supporting due diligence and supplier engagement
The office’s performance is highlighted in PRO ECUADOR annual export development reports and strategic reviews.
Major Achievements
Enabled increased U.S. access for Ecuadorian shrimp, cocoa, and flowers, securing multi-million-dollar contracts
Promoted export diversification, including the rise of value-added cocoa and chocolate exports
Coordinated high-level trade missions, including ministerial visits and private sector delegations
Expanded buyer networks for over 300 Ecuadorian exporters since inception
Strengthened Ecuador’s position as a trusted supplier to U.S. retailers, foodservice companies, and wholesale markets
The Trade Office of Ecuador in New York continues to serve as a bridge for opportunity, innovation, and sustainability between Ecuador and the United States, playing a crucial role in growing the country’s export footprint and investment partnerships in one of the world’s most dynamic markets.
