Aibi (Hangzhou) Innovation Brand Management Co., Ltd., headquartered in Hangzhou, China, is a strategic consulting and brand management enterprise focused on delivering innovative branding solutions for emerging and established consumer goods companies. Positioned in one of China's most vibrant innovation and design hubs, the company has developed a reputation for integrating Eastern aesthetics with global market trends.
Core Business
Aibi specializes in brand strategy, product innovation, and multi-channel marketing, helping companies launch and grow consumer-focused brands, especially in the food, beverage, health, and lifestyle segments. Its role often extends beyond traditional consulting, acting as a co-creator and incubator of new product lines.
Product and Service Offerings
While not a manufacturer itself, Aibi offers comprehensive brand management services that include:
- Brand Positioning & Identity Development: Creating narratives and visual identities that resonate with target demographics.
- Product Innovation Support: Assisting clients in R&D collaboration, packaging design, and product-market fit analysis.
- Marketing Strategy: Developing go-to-market strategies for digital, retail, and cross-border e-commerce.
- E-commerce Integration: Supporting operations across platforms like Tmall, JD.com, Douyin, and international marketplaces.
These services are tailored to help brands scale rapidly in competitive and trend-sensitive markets like China and Southeast Asia.
Specialization and Core USP
Aibi’s unique value proposition lies in its:
- Dual Competency in Branding and Commercial Execution: Bridging the gap between creative design and business performance.
- Focus on DTC and New Retail Models: Enabling brands to harness China’s advanced digital retail ecosystem.
- Insight into Gen Z and Millennial Consumers: Leveraging data analytics to design products and messages aligned with modern consumer values such as sustainability, health, and personalization.
Financial Performance and Global Presence
Due to its private status, detailed financial disclosures are not publicly available. However, third-party business databases and local records indicate:
- The company manages or supports over 20 consumer brands in China.
- Involved in the launch and scaling of several health-focused food and beverage startups that have surpassed 7-figure RMB revenue in their first operational year.
- Strong regional activity in Zhejiang, Jiangsu, and Guangdong, and growing cross-border projects targeting Southeast Asia.
Target Market
Aibi serves both domestic and international clients, typically:
- Consumer Packaged Goods (CPG) Startups
- Health & Wellness Product Developers
- Artisanal and Niche Brands
- Cross-border E-commerce Ventures
- Local OEM/ODM factories transforming into independent brands
Capabilities
- A multidisciplinary team with backgrounds in marketing, industrial design, consumer research, and e-commerce.
- Collaboration network with R&D labs, packaging suppliers, and logistics providers.
- Access to live data streams from social commerce and retail platforms to test and iterate campaigns quickly.
- Incubation studio that supports early-stage food & beverage innovation, including sensory testing and brand launch.
Certifications and Compliance
While not a manufacturer, Aibi ensures that the product lines it manages adhere to:
- China Food Safety Standards (GB codes) for edible goods.
- Trademark and IP compliance for brand registration domestically and internationally.
- Cross-border regulatory compliance for exported FMCG products through its consulting partners.
Customer Feedback
Aibi’s clients have reported:
- “A transformative partner in taking our OEM operations to a recognized consumer brand.”
- “Deep consumer insight and actionable e-commerce strategies.”
- “Our online revenue doubled within 6 months of their intervention.”
These testimonials reflect Aibi's ability to drive brand value in a measurable, scalable manner.
Major Achievements
- Co-developed one of Hangzhou’s top-selling protein snack brands on Tmall within 18 months of market entry.
- Served as a brand partner for multiple national and provincial food expos in China.
- Featured in local industry journals as a key branding force for new-generation FMCG companies.
Aibi (Hangzhou) Innovation Brand Management Co., Ltd. continues to shape China’s consumer brand landscape with creativity, strategic foresight, and digital agility, positioning itself as a critical ally for companies aiming to succeed in the new retail era.