Exhibiting at Thaifex - Anuga Asia 2025

Aigere Food (Shanghai) Co., Ltd. is a leading importer and distributor of high-quality frozen potato and sweet potato products in China. With a strategic base in Shanghai, the company has established a reputation for sourcing premium processed foods from international suppliers and distributing them across China’s dynamic foodservice and retail sectors.

Company Overview

Founded with a vision to bring globally trusted food brands to the Chinese market, Aigere Food (Shanghai) Co., Ltd. acts as an essential bridge between European, American, and Asian food manufacturers and domestic end users. The company leverages its deep knowledge of international trade logistics, product compliance, and market preferences to offer curated selections to wholesalers, restaurant chains, and institutional buyers.

Product Portfolio

Aigere Food’s core offerings are centered around frozen potato-based products, known for their quality, consistency, and ready-to-use convenience. Key product categories include:

• Potato Products:

  • French Fries
  • Hash Browns
  • Crisscut Fries
  • Mashed Potatoes
  • Potato Wedges

• Sweet Potato Products:

  • Sweet Potato Fries
  • Sweet Potato Wedges

These items are imported from globally recognized processors, and are available in foodservice-standard packaging suitable for HORECA (Hotels, Restaurants, Catering) distribution.

Brand Portfolio

Aigere Food is the official distributor of several premium European and international brands, including:

• TERVUREN – Belgian fries and European potato specialties
• EUROMAESTRO – Signature-style European food products
• DREUX – French-style frozen goods
• Aigere – Private label product line focused on foodservice and catering clients

These brands are selected based on their adherence to international food safety standards, processing quality, and alignment with Chinese taste preferences.

Market Reach and Distribution Channels

Aigere Food services a wide array of clients in the Chinese food supply chain, including:

• Chain restaurants and fast-food outlets
• Hotels and institutional kitchens
• Frozen food wholesalers and regional distributors
• Specialty gourmet and Western retail stores

The company maintains cold-chain logistics operations to ensure freshness and regulatory compliance, delivering to major metropolitan areas including Shanghai, Beijing, Guangzhou, and Shenzhen.

Competitive Advantages

• Deep import expertise with over a decade of experience navigating China’s customs and quarantine regulations.
• Multi-brand sourcing capabilities that offer clients diverse product choices.
• Localized market support including Mandarin-labeled packaging and nutritional information.
• Flexible fulfillment options including full container loads (FCL) and consolidated less-than-container loads (LCL) to support both high- and mid-volume buyers.

Key Leadership

The company is led by Song Ying, a seasoned executive with extensive experience in international trade, food logistics, and import compliance. Her leadership has guided Aigere Food’s successful collaborations with European suppliers and its establishment in China’s fast-growing frozen food segment.

Industry Presence

• Aigere Food is a frequent participant in FHC China (Food & Hospitality China) and SIAL China, where it showcases new product lines and engages in strategic sourcing.
• The company also engages in cross-border trade fairs and B2B matchmaking forums organized by food associations and chambers of commerce.

Regulatory and Quality Compliance

Aigere Food ensures that all products meet stringent Chinese import regulations under the General Administration of Customs of China (GACC) and adhere to:

• HACCP and IFS/BRC certifications (by sourcing only from certified producers)
• Frozen food traceability and labeling requirements
• In-house quality audits during unloading and warehousing

Growth and Strategic Focus

• Targeting Tier 2 and Tier 3 cities in China as frozen food penetration increases beyond major coastal hubs
• Expansion of the Aigere private label line with customized SKUs for local consumer behavior
• Exploring e-commerce and B2B online platforms to boost visibility among restaurant entrepreneurs and small distributors

Aigere Food (Shanghai) Co., Ltd. is poised for continued growth as demand for premium, convenient frozen foods accelerates across China. By maintaining strong supplier relationships and delivering consistently high-quality products, the company stands as a key player in the evolving Chinese food distribution landscape.