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AIYA (Thailand) Co., Ltd. is a leading importer and distributor of premium Japanese matcha and green tea products, based in Bangkok, Thailand. As the Thai subsidiary of AIYA Co., Ltd., a globally renowned Japanese tea manufacturer established in 1888, AIYA Thailand brings over 130 years of heritage, expertise, and innovation in matcha production to Southeast Asian markets.

Company Overview

Established to serve the growing demand for authentic matcha and green tea in Thailand and neighboring countries, AIYA (Thailand) Co., Ltd. functions as a strategic node in the AIYA Group’s international expansion. The company focuses on the importation, marketing, and distribution of high-quality Japanese tea products tailored for culinary, beverage, health, and wellness applications.

Product Portfolio

AIYA Thailand offers a comprehensive range of tea-based ingredients and mixes sourced directly from Japan’s top tea-growing regions, particularly Uji and Nishio. Core product categories include:

• Matcha Green Tea:

  • Ceremonial Grade Matcha – Suitable for traditional tea ceremonies, with vibrant green color and umami-rich flavor
  • Culinary Grade Matcha – Designed for cooking, baking, and blending in beverages
  • Organic Matcha – Certified organic options for health-focused applications

• Tea-Based Mixes and Products:

  • Loose Leaf Green Tea (Sencha, Gyokuro)
  • Ready-to-mix Matcha Latte and Hojicha Latte blends

• Cocoa and Other Ingredients:

  • High-grade Cocoa Powder for beverage manufacturers and artisanal chocolatiers

These products are supplied in both bulk packaging for industrial and foodservice clients and branded retail formats for specialty stores and online sales.

Brand

• AIYA – A globally recognized brand, known for its consistency in flavor, color, and antioxidant levels. AIYA matcha is a preferred ingredient among Michelin-star chefs, wellness brands, and premium beverage manufacturers.

Import and Distribution Network

AIYA Thailand caters to multiple market segments through both direct and partner distribution channels:

• Foodservice: Supplies matcha to cafes, bakeries, and dessert chains across Thailand
• Retail: Works with health food stores and premium grocers to distribute packaged matcha
• Industrial Clients: Supplies matcha as an ingredient to multinational brands in the beverage, cosmetics, and nutraceutical industries

The company also offers customized blends and tailored B2B services, allowing clients to specify matcha particle size, flavor profile, and packaging preferences.

Competitive Advantages

• Direct sourcing from Japan’s AIYA production facility, ensuring vertical integration and quality control
• Matcha is processed using traditional stone milling techniques and modern hygiene standards (ISO, GMP)
• Strong R&D backing for new product development, recipe formulation, and co-branding support
• In-house Japanese tea masters ensure flavor integrity and authenticity

Certifications and Compliance

AIYA products are recognized globally for quality assurance, supported by certifications such as:

• USDA Organic
• EU Organic
• JAS (Japan Agricultural Standards)
• ISO 22000, FSSC 22000
• Halal Certification – facilitating exports to Muslim-majority markets

All certifications are backed by international audits, making AIYA’s matcha one of the most rigorously tested in the market.

Leadership

The Thai division is overseen by Mr. Takeo Sugita, a tea expert with decades of experience in global trade, who ensures AIYA’s legacy of quality and education in the Thai market. Under his leadership, AIYA Thailand has formed close partnerships with culinary institutions and leading F&B brands.

Market Development and Partnerships

• Active participation in ThaiFex, Food Ingredients Asia, and Barista competitions
• Regular collaboration with wellness influencers, chefs, and beverage R&D labs
• Matcha is a key ingredient in Thailand’s rising premium café culture, and AIYA is a supplier to many boutique and specialty coffee brands

Educational and CSR Initiatives

• Promotes tea culture through workshops and tastings
• Conducts certification training for baristas and chefs
• Supports eco-friendly farming practices in Japan and educational content on sustainability

AIYA (Thailand) Co., Ltd. continues to uphold the time-honored tradition of matcha while expanding its relevance in modern food, beverage, and wellness applications across Southeast Asia. With unmatched product purity, historical roots, and a commitment to innovation, AIYA remains a benchmark in the global matcha industry.