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AJE Thai Co. Ltd.
Food Products, Beverages
Carbonated Soft Drinks: BIG Cola (Original, Orange, Lemon, Strawberry), BIG Mix (Mixed Fruit Flavor), BIG Cola Mini (Strawberry Cheesecake Flavor)
Non-Carbonated Beverages: VIDA Drinking Water, FRATTO Coffee
Energy Drinks: Volt Energy Drink
Juices and Nectars: Cifrut
Bottled Water: Cielo
AJE Thai Products
VOLT Stream Energy Drink
AJE Thai Co., Ltd. is the Thailand subsidiary of the multinational AJE Group, one of the largest beverage companies in the world. Located in Chonburi, Thailand, the company manufactures and distributes a diverse range of affordable, high-quality beverages designed to meet the tastes of mass-market consumers across Asia. With flagship brands such as BIG Cola, VIDA, and Volt, AJE Thai plays a pivotal role in the group's operations in Southeast Asia.
Established in Thailand as part of AJE Group’s international expansion strategy, AJE Thai Co., Ltd. operates a modern manufacturing facility and serves as a distribution hub for the region. The company is guided by the AJE Group’s core vision: to democratize access to quality beverages and provide innovative, alternative drinks at value-driven pricing.
AJE Group, founded in Peru in 1988, has operations in over 20 countries and is among the top 10 largest soft drink producers worldwide. AJE Thai contributes significantly to this footprint by addressing local flavor preferences and rapidly shifting consumer demands in Thailand.
AJE Thai manufactures and distributes a wide selection of beverages under multiple sub-brands:
Carbonated Soft Drinks:
Non-Carbonated Beverages:
Energy Drinks:
Juices and Nectars:
Bottled Water:
These products are available in various sizes and packaging formats including PET bottles, cans, and multi-packs suited for both traditional trade and modern retail outlets.
AJE Group’s most recognized brand in Thailand is BIG Cola, which has earned a significant share in the carbonated soft drink market by positioning itself as a value alternative to global giants. Other emerging brands such as VIDA and Volt are strategically marketed for health-conscious and active consumer segments.
AJE Thai products are distributed throughout Thailand via:
The company supports nationwide logistics with cold chain capabilities to ensure product freshness and quality.
AJE Thai also exports to neighboring ASEAN markets under the AJE Group’s regional distribution framework.
AJE Thai adheres to internationally recognized standards, including:
Products are also tested for compliance with Thai FDA and ASEAN harmonized food regulations.
The Thailand division is overseen by Soren Konegrad Laoridsen, who brings extensive experience in FMCG operations, strategic market expansion, and cross-cultural brand management. Under his leadership, AJE Thai continues to scale both in volume and market penetration across multiple beverage categories.
AJE Thai Co., Ltd. continues to expand its reach in the Thai beverage market by offering affordable, innovative, and high-quality alternatives to traditional soft drink products. With a deep understanding of local consumer needs and the backing of a globally scaled operation, AJE Thai is a dynamic player reshaping the region's beverage landscape.
