Exhibiting at Middle East Poultry Expo 2025

Al Shahroor Trading Company, headquartered in Riyadh, Saudi Arabia, is a key player in the Kingdom’s animal health and poultry equipment distribution sector. With a legacy built on trusted global partnerships and a strong presence in the Gulf's agribusiness supply chain, the company supports the region’s veterinary infrastructure and poultry farming operations with top-tier international brands.

Company Background

Established under the leadership of Prince Faisal Bin Saud Al Saud, Al Shahroor Trading Company has grown into one of Saudi Arabia’s respected importers and distributors of animal health products and poultry equipment. The company’s mission is to deliver high-quality, scientifically backed veterinary and farming solutions to the livestock and poultry industries across the GCC.

Core Business

Al Shahroor Trading Company specializes in:

• Importing and distributing veterinary medicines and nutritional supplements
• Supplying poultry farming equipment
• Providing after-sales technical support and consultancy for animal health management

Product & Service Offerings

Animal Health Products

• Veterinary Medicines: Antibiotics, vaccines, and antiparasitics for poultry, cattle, sheep, and goats
• Nutritional Supplements: Vitamin-mineral premixes, enzymes, probiotics, and amino acids
• Feed Additives: Growth promoters, toxin binders, acidifiers

Poultry Equipment

• Incubators: Automated egg incubators for hatchery operations
• Brooders: Electric and gas-based chick heating systems
• Feeders & Drinkers: Manual and automatic systems for broilers and breeders

Specialization and Unique Selling Proposition (USP)

Al Shahroor’s strength lies in its exclusive partnerships with global leaders in animal health and nutrition. As the official distributor for brands like Nuevo, Kaesler Nutrition, and Vaxxinova, the company ensures the delivery of premium-grade products with a track record of efficacy and regulatory compliance.

Its USP includes:

• Custom consultancy services for dosing protocols and livestock health management
• Rapid distribution network across major livestock and poultry hubs in Saudi Arabia
• Compliance with SFDA and MOA veterinary import regulations

Financials

While specific financial data is not publicly available, Al Shahroor Trading Company has maintained a strong operational scale, supplying products to multiple large poultry integrators, veterinary hospitals, and agri-business projects across Saudi Arabia. Its brand exclusivity and market penetration position it as a financially robust entity.

Shipment and Export Records

The company functions primarily as an importer and domestic distributor. Imports originate from Europe, Asia, and North America, with regular consignments of veterinary supplies and poultry equipment. Products are warehoused in Riyadh and distributed across the Kingdom using a dedicated fleet and third-party logistics partnerships.

Target Markets

• Veterinary clinics and hospitals
• Poultry and livestock farms
• Agricultural cooperatives
• Feed mills and premix producers
• Government livestock health initiatives

Operational Capabilities

• Licensed veterinary warehouse and cold storage facilities
• Dedicated sales and veterinary support teams
• In-house logistics and fleet for timely distribution
• Strong relationships with local veterinary authorities and inspection bodies

Certifications and Compliance

Al Shahroor Trading Company operates in full compliance with:

• Saudi Food and Drug Authority (SFDA) for veterinary imports
• Ministry of Environment, Water and Agriculture (MEWA) animal health regulations
• Global Good Distribution Practices (GDP)

Customer Testimonials

Al Shahroor’s long-standing relationships with leading poultry producers and veterinary hospitals highlight its credibility. Though formal testimonials are not publicly available, brand visibility and partner accolades—such as recognition from Vaxxinova and Kaesler—underscore market confidence.

Major Achievements

• Exclusive representation of globally recognized veterinary brands in Saudi Arabia
• Over 20 years of active supply in the Kingdom's veterinary and poultry sectors
• Expanded product lines to include poultry-specific incubation and brooding technologies
• Support for national livestock health campaigns and training programs for farm veterinarians

Al Shahroor Trading Company remains committed to advancing livestock health in Saudi Arabia by supplying reliable, science-based solutions that enhance animal welfare, productivity, and farm profitability.