Exhibiting at Thaifex - Anuga Asia 2025

Alwaad Investment, based in 6th of October City, Giza, Egypt, is a dynamic player in the food and beverage industry with a strong emphasis on non-alcoholic sparkling drinks. Since its inception, the company has steadily built a reputation for quality, innovation, and international expansion, under the leadership of Ahmed Mahmoud Awad.

Core Business and Offerings

Alwaad Investment specializes in the manufacturing and export of sparkling beverage products. The company’s beverage lines are developed to match global taste profiles, offering high-quality ingredients and competitive pricing. Its major products include:

• DRINKLE – a refreshing sparkling fruit-flavored drink
• Double X – a cola-based beverage with bold flavor
• BUZZ – an energy drink crafted for vitality and performance

All products are manufactured using high-tech bottling systems, ensuring hygienic and efficient production. The company’s facility in Egypt meets both local and international food safety standards, with its production lines certified for international trade.

Specialization and USP

Alwaad Investment differentiates itself through:

• In-house R&D: Products are developed in-house using flavor technology tailored for regional and global markets.
• International positioning: Focused on African, Middle Eastern, and Eastern European markets.
• Affordable luxury: Combines high taste profile beverages with cost-effective production.

Financial and Market Footprint

Although the company is privately held and does not publish financial statements, it is actively listed in several global trade platforms. Shipment analytics from platforms like Volza and ImportYeti confirm active international trade in non-alcoholic beverage categories across various ports including Libya, Sudan, Ghana, and Yemen.

• Estimated Annual Exports: Over 500 containers/year of carbonated beverages based on aggregated shipment data.
• Shipment Values: Estimated average FOB price range of $7–10 per carton of 24 cans, placing annual shipment value conservatively in the range of $3.5M to $5M USD.

Target Market

The company primarily targets:

• Distributors and wholesalers in North and East Africa
• Retail chains and private label importers in the Middle East
• Emerging FMCG markets in Asia and Eastern Europe

Its competitive pricing and product appeal make it ideal for regions demanding value-for-money alternatives to global beverage giants.

Capabilities

• Modern bottling facilities with automated filling and sealing lines
• Flexible manufacturing capacity to adapt to customized orders
• Private label services for regional and international clients
• In-house design and branding team for packaging development
• Multilingual export team for seamless global operations

Certifications and Compliance

Alwaad Investment operates in compliance with:

• ISO 22000 – Food Safety Management Systems
• HACCP – Hazard Analysis and Critical Control Points
• Egyptian Food Safety Authority (EFSA) compliance
• Registered with Egypt's General Organization for Export and Import Control (GOEIC)

Customer Testimonials and Recognition

While direct testimonials are limited publicly, distributor feedback across social media and trade directories consistently reference:

• High shelf appeal and taste satisfaction
• Consistent container dispatch timelines
• Reliable after-sales communication and support

Alwaad’s participation in regional trade fairs like Food Africa Cairo has enhanced its visibility, attracting importers and FMCG retail networks across the region.

Achievements

• Exported to over 15 countries across three continents
• Developed 3 in-house beverage brands within 5 years
• Successfully implemented private label programs for international clients
• Gained significant YouTube and LinkedIn presence to promote brand awareness and distributor engagement

Alwaad Investment continues to focus on expanding its brand footprint and delivering beverage excellence with a global reach and local responsiveness.