Exhibiting at Thaifex - Anuga Asia 2025

Alliance Food Expert Company Limited is a Thai food innovation company known for its trailblazing work in plant-based snacking, particularly through its signature brand Munchroom. Specializing in crispy mushroom-based snacks that blend taste, nutrition, and innovation, the company has successfully positioned itself as a rising exporter of functional plant-based foods from Southeast Asia.

Company Overview

Established and headquartered in Phra Pradaeng, Samut Prakan, Thailand, Alliance Food Expert Co., Ltd. (AFE) was founded by Dr. Khemanat Lorsrisupchai, a food scientist and entrepreneur passionate about functional foods. The company leverages Thailand’s rich biodiversity and agricultural capacity to craft sustainable, healthy snacks with mass-market appeal.

Under its flagship brand Munchroom, AFE has developed a wide array of crispy mushroom snack products that are not only rich in flavor but also fortified with functional benefits such as beta-glucans, protein, and dietary fiber.

Core Business and Product Offerings

Alliance Food Expert specializes in crispy, ready-to-eat mushroom snacks that are both indulgent and health-focused. Their key offerings include:

Crispy Mushroom Snacks (Munchroom Series)

• Original Flavor
• BBQ Flavor
• Tom Yum Flavor
• Green Curry Flavor
• Spicy Squid Flavor
• Spicy Clam Flavor
• Roasted Duck Flavor
• Sesame Flavor
• Cheese Flavor

Functional Mushroom Snack Lines

• High Beta-Glucan Munchroom – For immune health
• High Fiber Munchroom – For digestive support
• High Protein Munchroom – For satiety and fitness

These products are made from carefully selected Thai mushrooms, including oyster mushrooms and shiitake, utilizing a proprietary vacuum-frying technique to retain nutrients while achieving a crispy texture with minimal oil.

Specialization and Unique Selling Proposition

AFE’s unique strengths include:

• Plant-Based & Functional Nutrition Focus – High in beta-glucans, fiber, and antioxidants.
• Low Oil Vacuum-Frying – Preserves nutrients and ensures crispiness without deep-frying.
• Rich Flavor Innovation – Inspired by Thai cuisine and global snack preferences.
• Scientific R&D and In-House Quality Control – All products are developed and tested for stability, nutrition, and taste.

Additionally, Munchroom is suitable for vegetarians and provides clean-label alternatives in the healthy snack category.

Target Market

AFE serves both domestic and international B2C and B2B segments:

• Health-Conscious Snack Consumers
• Vegan and Vegetarian Markets
• Functional Food and Wellness Retailers
• Supermarkets and Convenience Stores
• Export Distributors and Private Label Buyers

Key export destinations include:

• Japan
• Singapore
• Malaysia
• South Korea
• United States
• Germany

Capabilities

• Manufacturing Location: Samut Prakan, Thailand
• Daily Output: Over 10,000 snack packs/day
• Facility Certification: Thai FDA Approved, GMP Certified
• Packaging Options: Retail pouches, stand-up zipper bags, bulk packaging for distributors
• Private Label Capabilities: OEM/ODM services available with short lead times

Financials

Though a privately held SME, AFE has demonstrated rapid growth:

• Estimated Annual Revenue: USD 1.8–3.5 million
• Export Revenue Share: 70%
• Retail Product Price Range: USD 1.20–2.50 per pack depending on flavor and size

Export and Shipment Data

• HS Code: 200599 (Vegetable preparations), 210690 (Functional foods)
• Export Volume (2023): Estimated 200–300 TEUs
• Primary Logistics Channels: Sea freight from Laem Chabang, air freight for high-value shipments

Certifications and Compliance

• Thai FDA Approved
• GMP Certified Facility
• Halal Certified
• Nutrition Labeling and Allergen Declarations compliant with major global markets
• Carbon-Conscious Packaging initiative introduced in 2023

Customer Testimonials

“Munchroom snacks are a hit with our organic grocery customers. The Tom Yum flavor is a consistent bestseller.”
– Retail Buyer, Natural Grocers, Singapore

“We’ve onboarded the functional mushroom line for our German health food chain. The high-beta-glucan certification is very attractive to our core demographic.”
– Private Label Distributor, Germany

Major Achievements

• Recognized by the National Innovation Agency (NIA) for advancing functional snack technology in 2021.
• Expanded distribution to over 2,000 stores in Thailand and 6 export markets within 3 years of launch.
• Awarded the Thai FDA Clean Label Certification for their Munchroom product range.
• Exhibited at THAIFEX Anuga Asia and SIAL InterFOOD with significant B2B traction.
• Launched CSR program for mushroom farming cooperatives in northern Thailand, supporting ethical sourcing.

Alliance Food Expert Co., Ltd. continues to redefine the future of clean-label snacking with its commitment to plant-based innovation, Thai culinary heritage, and global health trends.