Alliance Nutrition Group (ANG) is a global health and nutrition enterprise headquartered in Weesp, the Netherlands, with a significant operational presence in Shanghai, China. With a strategic focus on high-quality ingredients and consumer health products, ANG is deeply embedded in the international nutraceutical and functional food markets.
Founded with the mission to bridge Europe’s advanced nutritional science with Asia’s fast-growing consumer market, ANG excels in sourcing, marketing, and distributing premium-grade nutritional ingredients and branded products. The company acts as an essential partner for leading global brands seeking reliable access to both European innovation and Asia’s dynamic marketplace.
Core Business and Product Offerings
Alliance Nutrition Group operates across four key verticals:
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Specialty Dairy Ingredients: Supplying specialized dairy components tailored for functional foods, medical nutrition, and sports supplementation. These include milk protein concentrates, isolates, and caseinates used in formulations for performance and recovery products.
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Natural Ingredients: A curated portfolio of innovative natural plant-based extracts and bioactive compounds aimed at health-conscious consumers and formulators.
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Omega-3 Ingredients: ANG offers high-purity omega-3 oils derived from marine sources, focusing on EPA/DHA content essential for heart, brain, and immune health. These ingredients comply with stringent European safety and sustainability standards.
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Branded Consumer Health Products:
- NewDay® – A flagship brand featuring nutritional supplements designed for immune health, energy, and gut balance.
- Leven Probiotics – A specialized probiotic line focused on digestive and immune health, targeting both adult and pediatric consumers.
Specialization and Core USP
Alliance Nutrition Group’s unique value proposition lies in its dual-market expertise—delivering European-manufactured, regulatory-compliant ingredients to Asia, while simultaneously helping Asian health brands expand into global markets. Their deep regulatory understanding, scientific formulation support, and vertically integrated supply chain enable fast go-to-market timelines and high compliance confidence for partners.
ANG is also recognized for its strong emphasis on product traceability, batch-level quality control, and sustainable sourcing practices, making it a preferred partner among companies prioritizing transparency and product integrity.
Financials and International Trade Footprint
While specific revenue figures are not publicly disclosed, Alliance Nutrition Group has shown a consistent year-over-year growth trend based on its market expansion in China and Southeast Asia. The company operates under a lean, asset-light model with strategic partnerships in logistics, warehousing, and local distribution.
According to third-party import-export data platforms:
- Over 480 international shipment records traced between 2021–2024.
- Key export destinations include China, Indonesia, Vietnam, and South Korea.
- Primary imported goods include dairy-based proteins and omega-3 extracts from European manufacturers.
- Average shipment value estimated at $18,000–$25,000 USD per consignment, depending on product category and volume.
These data points illustrate ANG's robust international logistics operations and its deep-rooted relationships with both suppliers and buyers.
Target Market
ANG’s core market includes:
- Functional food & beverage manufacturers
- Sports and active lifestyle nutrition brands
- Infant and pediatric nutrition companies
- OTC supplement formulators
- Hospitals and clinics (for medical nutrition support)
Their client base spans multinational companies, regional brands, and direct-to-consumer supplement enterprises.
Capabilities
Alliance Nutrition Group provides end-to-end services beyond raw ingredient sourcing:
- Regulatory consultation for EU and China health regulations
- Custom formulation and blending
- Market entry strategy support for EU/Asia health brands
- OEM/ODM support for branded product manufacturing
Their ability to localize product innovation and comply with region-specific labeling, documentation, and safety standards sets them apart in a crowded supply chain market.
Certifications and Compliance
ANG works exclusively with certified manufacturing partners and holds products that are:
- ISO 22000
- HACCP Compliant
- EU Food Safety Authority (EFSA) registered
- China SAMR compliant for imported health foods
Additionally, their omega-3 and dairy suppliers adhere to Friend of the Sea and GMP-certified operations.
Major Achievements
- Successfully launched over 25 SKUs under NewDay® and Leven in China and Southeast Asia retail chains and online platforms.
- Established distribution partnerships in over 10 countries within the APAC region.
- Recognized as a top-tier distributor for European specialty dairy producers entering China.
Customer Testimonials
While direct testimonials are kept internal for B2B confidentiality, the company has received repeated procurement from partners like:
- Wellness Direct (Shanghai)
- AsiaPharm Nutraceuticals
- BioHeath Vietnam
These clients have continued multi-year supply agreements with ANG, citing timely delivery, consistent quality, and responsive R&D support as key satisfaction drivers.