About ALTHO SAS (Bret’s Chips)
ALTHO SAS, the producer of Bret’s Chips, is a leading French manufacturer of potato chips, headquartered in Saint-Gérand, France. Established in 1991, the company specializes in premium, locally sourced potato chips, offering a diverse range of classic, flavored, organic, and vegetable-based chips. Bret’s is committed to sustainable farming practices, regional sourcing, and innovation in snack food production, making it one of the fastest-growing chip brands in France.
Product Offerings
Bret’s Chips offers a diverse selection of high-quality potato and vegetable chips, available in classic, gourmet, organic, and innovative flavors.
Potato Chips
- Classic Salted
- Barbecue
- Sour Cream & Onion
Flavored Chips
- Chicken Braised
- Blue Cheese
- Goat Cheese & Espelette Pepper
Organic Chips
- Sea Salt
- Herbs de Provence
Vegetable Chips
- Beetroot, Carrot, Parsnip Blend
Buckwheat Chips
- Nature (Plain)
- Curry Cream
- Goat Cheese & Pepper
Specialization & Unique Selling Points (USP)
- 100% French Potatoes – Sourced from over 250 local French farmers, ensuring traceability and superior quality.
- Sustainable Production – Utilizes low-impact cooking methods, reduces carbon footprint, and supports eco-friendly packaging initiatives.
- Unique Flavor Innovation – Exclusive gourmet French-inspired flavors, including Goat Cheese & Espelette Pepper and Blue Cheese.
- Certified Organic Options – Expanding organic product lines to meet the growing demand for natural snacks.
- Commitment to Regional Farming – Supports sustainable agriculture and works with local cooperatives.
Financials & Market Presence
- Annual Revenue: Estimated at €150-200 million (based on market data for French snack food manufacturers).
- Market Share: Among the top 3 potato chip brands in France.
- Production Capacity: Over 35,000 tons of chips per year.
- Global Distribution: Exports to over 30 countries, including Germany, Spain, Italy, UK, and Canada.
- Retail & Distribution Channels:
- Supermarkets & Hypermarkets (Carrefour, Auchan, Leclerc, Intermarché)
- HORECA (Hotels, Restaurants, Catering)
- Online & Specialty Retailers
Shipment & Export Data
Industry trade reports indicate:
- Over 2,800 international shipments annually, supplying major retailers and distributors worldwide.
- Top export destinations: Germany (20%), Spain (18%), UK (15%), Italy (12%).
- Growing demand for gourmet and organic snacks, increasing international sales by 10% annually.
Certifications & Compliance
Bret’s Chips ensures strict food safety and sustainability compliance, holding key certifications:
- IFS Food Certification – Guarantees high food safety and quality standards.
- ISO 22000 – Compliance with global food safety management systems.
- EU Organic Certification – Ensures organic ingredient sourcing.
- Eco-Packaging Certification – Promotes sustainable packaging solutions.
Customer Testimonials
- “Bret’s Chips offers the perfect balance of crunch, flavor, and authenticity. Their regional flavors stand out in the snack market.” – European Snack Food Distributor
- “Their organic chips are among the best in the industry. Our customers love the natural ingredients and rich flavors.” – Retail Chain Procurement Manager, Germany
Major Achievements
- 2024: Expanded production capacity by 15% to meet increasing global demand.
- 2023: Awarded “Best French Flavored Chips” at the International Snack Food Expo.
- 2022: Launched an eco-friendly packaging initiative, reducing plastic waste by 30%.
- 2021: Introduced Buckwheat Chips, an innovative alternative to traditional potato chips.
ALTHO SAS continues to grow as one of Europe’s most trusted snack food manufacturers, bringing authentic French flavors, sustainability, and innovation to the global snack market.
