Exhibiting at CMPL Expo 2025

Amaara Ayurveda, headquartered in Gurugram, India, is an emerging leader in the field of Ayurvedic nutrition and health care, offering a premium range of shilajit-based and herbal wellness products. The company is committed to reviving ancient Ayurvedic practices with a contemporary twist, focusing on efficacy, purity, and bio-availability.

Core Business

Amaara Ayurveda specializes in developing and marketing:

• Shilajit-based supplements
• Ayurvedic herbal formulations
• Health and dietary nutrition products

Positioned as a modern Ayurvedic brand, Amaara serves a growing customer base interested in natural energy, immunity, and holistic wellness solutions.

Product and Service Offerings

1. Shilajit Range

• Shilajit Resin
• Shilajit Extract
• Shilajit Capsules
• Shilajit Gummies
• Shilajit Honey Twigs
• Shilajit Drops
• Shilajit Powder

2. Herbal Capsules

• Proprietary blends focusing on immunity, stamina, and overall vitality

These products are formulated using high-grade ingredients and are designed to suit modern lifestyles while remaining true to Ayurvedic principles.

Specialization and Core USP

Amaara Ayurveda’s unique value proposition lies in its focused specialization on Shilajit, a powerful adaptogen and Ayurvedic substance sourced from the Himalayas. Key differentiators include:

• Triple-tested Himalayan Shilajit for purity and potency
• Use of glass packaging and contaminant-free extraction processes
• Scientific formulation with detailed lab reports provided
• Convenient formats like gummies, capsules, honey sticks, and drops

The company aims to deliver high bioavailability and ease of use, making ancient remedies accessible to contemporary consumers.

Financials

Though privately held, Amaara Ayurveda has seen strong traction in the health and wellness segment:

• Estimated year-on-year growth of 30-40%
• Strong presence in direct-to-consumer (D2C) channels and online marketplaces
• Growth driven by the rising global demand for natural energy and endurance boosters

Shipment Data

Trade data from industry platforms indicates:

• The company exports its premium Shilajit range to North America, Europe, and Southeast Asia
• Products are often shipped in retail-ready packaging formats
• Exported under stringent quality documentation and customs compliance

Target Market

Amaara Ayurveda caters to:

• Health-conscious individuals seeking natural energy and endurance boosters
• Nutrition and wellness retailers
• Exporters and distributors in Ayurvedic product segments
• Fitness and lifestyle supplement brands

Their ideal demographic includes urban professionals, athletes, and wellness enthusiasts.

Capabilities

• Sourcing: High-altitude Himalayan Shilajit ethically harvested and triple-tested
• Manufacturing: GMP-compliant production facilities
• Formulation Science: Collaborations with Ayurvedic experts and laboratories
• Packaging: Premium, tamper-proof, food-grade glass jars and sealed pouches
• Distribution: Pan-India D2C and growing global footprint

Certifications and Compliance

• Products are made in FSSAI-licensed facilities
• In-house and third-party lab-tested for heavy metals, resin purity, and microbiology
• Packaging and labeling adhere to global export requirements

Customer Testimonials

“Amaara's Shilajit is hands-down the purest I’ve tried. I’ve felt more energized and focused since I started using their resin.”
– Verified Customer, India

“Their Shilajit capsules are part of our wellness routine. Love the packaging and trust their sourcing transparency.”
– Retail Partner, UK

Major Achievements

• Gained a loyal customer base across India and key global markets
• Launched India’s first honey-infused Shilajit sticks
• Recognized for premium quality assurance and transparent sourcing
• Significant traction on platforms like Amazon India and international e-commerce channels

Amaara Ayurveda continues to grow as a trusted brand that bridges Ayurvedic tradition with scientific innovation, making ancient wisdom accessible to today’s wellness-focused consumers.