Amashaa Masala, headquartered in New Delhi, India, is a dynamic and fast-growing player in the ready-to-cook food and spice manufacturing industry. With a mission to simplify Indian cooking while preserving its authentic flavors, the brand has gained rapid traction among urban households, food service businesses, and export markets.
Core Business
Amashaa Masala specializes in:
- Ready-to-Cook Pulse-Based Meals
- Spice Premixes and Instant Curry Bases
- Beverage Premixes
- Pure and Blended Masalas
- Private Label and White Label Manufacturing Services
The brand operates through both B2C and B2B channels, supplying to retailers, food tech platforms, and international distributors.
Product and Service Offerings
1. Ready-to-Cook Pulses
- Rajma Masala
- Chole Masala
- Dal Tadka
- Mix Dal Fry
- Kala Chana
2. Premixes
- Biryani Premix
- Red Gravy Premix
- Langar Dal Premix
- Chana Masala Premix
- Instant Curry Mix
3. Beverage Premixes
- Coffee Premix
- Aam Panna Premix
- Lemonade Mix
- Thandai Premix
- Lassi Premix
4. Spices
- Pure Spices (Single-ingredient)
- Blended Masalas (e.g., Garam Masala, Kitchen King)
- Customized Spice Blends for bulk and institutional use
5. White Label Manufacturing
- End-to-end support for businesses looking to launch their own food or masala brands
- Full support including product development, packaging, and logistics
Specialization and Core USP
Amashaa Masala has built a niche in delivering restaurant-style taste at home using preservative-free, all-natural ingredients in convenient formats. Their core USPs include:
- No preservatives or artificial flavors
- One-year shelf life without refrigeration
- 100% vegetarian and FSSAI-certified products
- Customized product development for institutional and export clients
- Focused on regional Indian taste profiles
Financials
While being a privately owned company, Amashaa Masala has reported:
- Consistent annual growth of over 60% YoY
- Product availability across 100+ retail outlets and online platforms
- Increasing demand from exports and institutional white labeling contracts
Shipment Data
As per trade insights:
- Amashaa Masala exports to UAE, UK, Canada, and Australia
- Major exported items include Dal Tadka Premix, Rajma Masala Premix, and Thandai Mix
- Products are shipped in retail-ready packaging and foodservice bulk formats
Target Market
- Urban Indian households seeking convenience and authenticity
- NRIs and international Indian food lovers
- Food service institutions and cloud kitchens
- Retailers and bulk spice resellers
- Private label partners in India and abroad
Capabilities
- Production Infrastructure: Modern facility with blending, drying, and packaging lines
- R&D and Customization: Product formulation for white label clients
- Logistics & Supply: Pan-India delivery and international exports
- Packaging Solutions: Single-use sachets to large-volume bulk packs
Certifications and Compliance
- All products are FSSAI-certified
- Adheres to hygiene and safety standards set by Indian food safety authorities
- Packaging and shelf-life stability tested for global market compliance
Customer Testimonials
“Their Rajma Masala Premix tastes like home-cooked food and saves hours. We use it regularly for our delivery kitchen.”
– Cloud Kitchen Operator, Delhi
“Our retail store in Dubai has seen strong repeat orders for their premixes and masalas. A hit with Indian customers!”
– Grocery Chain Owner, UAE
Major Achievements
- Featured in leading food startup podcasts and media platforms
- Successfully launched 20+ SKUs across food and beverage premix categories
- Built a customer base in four international markets
- Recognized for female entrepreneurship under the leadership of Sugandha Malhotra
Amashaa Masala continues to revolutionize Indian cooking experiences by merging tradition with innovation, offering a modern solution to age-old culinary cravings both in India and globally.
