Exhibiting at Thaifex - Anuga Asia 2025

Amber Bake Co., Ltd., based in Chanthaburi, Thailand, is a renowned manufacturer and exporter of professional bakery equipment, premixed bakery powders, and customized foodservice solutions. The company has built a significant reputation in Southeast Asia and across international markets for its precision-engineered waffle and taiyaki machines, as well as its unique flour mix formulations tailored for Asian and Western-style bakeries.

Core Business and Offerings

Amber Bake operates at the intersection of food equipment innovation and baking science. Its product offerings span across four major categories:

• Bakery Equipment

  • Waffle Makers (Belgian, Hong Kong-style, Cone Waffle)
  • Taiyaki Machines
  • Panini Grills
  • Tart Shell Makers

• Premixed Bakery Powders

  • Hong Kong Waffle Mix
  • American Waffle Mix
  • Taiyaki Mix
  • Mochi Waffle Mix

• Custom Mold Design Services

  • Bespoke cast-iron and aluminum molds for branding
  • Teflon coating and re-coating services

• Spare Parts & Maintenance

  • Temperature controllers, heating elements, non-stick plates
  • Preventive and corrective maintenance support

The company also supports OEM and private label customization for both equipment and food mixes.

Specialization and USP

Amber Bake’s success stems from a hybrid capability model combining mechanical engineering with food science. Its unique strengths include:

• Turnkey bakery shop solutions – providing both equipment and ingredient mixes to help food entrepreneurs launch complete concepts
• In-house R&D for flour formulation, flavor development, and appliance durability
• Global voltage support – machines are produced in 110V and 220V for international compatibility
• Customization – logo-engraved molds and country-specific plug types available

Financials and Market Footprint

Although a private entity, Amber Bake’s export reach and digital presence suggest significant growth in both regional and international markets.

• Primary Export Markets: Japan, South Korea, Vietnam, Indonesia, Philippines, UAE, and the USA
• Estimated Monthly Production:
  • 1,200–1,500 waffle/taiyaki units
  • 5–8 metric tons of bakery premixes
• Estimated Annual Revenue: Based on average pricing for equipment ($250–$450/unit) and premix sales, the company’s annual turnover is estimated between $2.5 million to $4 million USD
• Online Sales Channels: Active on social platforms and e-commerce via Shopee, Lazada, and international distributor portals

Target Market

Amber Bake targets:

• Café and kiosk owners
• Food franchise operators
• Hotel and resort chains requiring high-volume waffle/tart production
• Bakery suppliers and distributors seeking ready-to-use equipment and formulations

Their customer base ranges from startup entrepreneurs to multi-branch foodservice chains looking for scalable equipment with consistent performance.

Capabilities

Amber Bake operates with a vertically integrated model that supports:

• CAD/CAM design for custom molds
• Precision machining and electrical assembly workshops
• Food-grade testing lab for mix formulation and QA
• Cross-border logistics and support in multiple languages
• Product training and demonstration videos for end users

Certifications and Compliance

The company adheres to food and electrical safety protocols, including:

• Thai Industrial Standards (TIS)
• CE certification for electrical appliance safety
• FDA Thailand approval for all premix powder formulations
• Halal certification (applied on select mixes under the Purple Pea brand)

Documentation and compliance vary by export destination, and Amber Bake provides assistance for required importer certifications.

Customer Testimonials and Recognition

Across YouTube, Facebook, Instagram, and TikTok, Amber Bake boasts thousands of loyal followers. Users praise:

• Product reliability in high-usage commercial settings
• Innovative mold designs that help food stalls stand out
• Flavor and consistency of waffle and mochi premixes
• Accessible customer support with instructional content

Video demonstrations and how-to guides on platforms like YouTube have garnered positive engagement from bakery professionals and enthusiasts alike.

Major Achievements

• Exported to over 15 countries with consistent repeat business
• Developed proprietary waffle formulas that retain texture post-cooling
• Grew the Purple Pea brand as a regional favorite for artisanal premixes
• Featured in regional food equipment expos and bakery product showcases
• Supported the launch of over 1,000 food kiosks with turnkey equipment-mix kits

Amber Bake Co., Ltd. continues to blend innovation, functionality, and flavor to support the evolving demands of the global baking and foodservice industry. Whether through robust equipment or easy-to-use premixes, Amber Bake helps professionals serve delicious, consistent bakery creations every time.