Exhibiting at Thaifex - Anuga Asia 2025

American-European Products Co., Ltd., located in Bangkok, Thailand, is a leading importer and distributor of premium bakery and cuisine ingredients sourced from Europe and the United States. Since its establishment, the company has built a solid reputation as a trusted supplier to artisan bakeries, hotels, restaurants, and food manufacturers throughout Thailand and the ASEAN region.

Core Business and Offerings

American-European Products Co., Ltd. specializes in providing high-quality Western culinary ingredients to the Thai foodservice and manufacturing sectors. Its product portfolio spans two major categories:

Bakery Ingredients

• Premium Chocolate (Couverture and Compound)
• Ice Cream Pastes and Variegates
• Cream, Butter, and Dairy Ingredients
• Specialty and Functional Flours
• Jams, Fruit Fillings, and Toppings
• Professional Baking Utensils and Molds

Cuisine Ingredients

• Authentic Italian Cheeses (Mozzarella, Parmesan, Ricotta)
• Pizza Flours and Dough Improvers
• Dry Pasta, Grains, and Legumes
• Premium Olive and Truffle Oils
• Seasonings and Culinary Flavor Bases

These ingredients are tailored to meet the specific needs of both mass production and gourmet cooking environments.

Specialization and USP

American-European Products Co., Ltd. sets itself apart through:

• Exclusive Distribution Agreements with several European and American food manufacturers
• Cold Chain Management Expertise for temperature-sensitive imports such as dairy and chocolate
• Technical Consultation Services for bakery and culinary product development
• B2B E-commerce Capability through an online ordering platform

Their deep product knowledge and ability to provide consistent supply across product categories make them a valuable partner to chefs and food technologists alike.

Financials and Market Footprint

Although privately owned, the company is regarded as a top-tier ingredient importer in Thailand’s premium foodservice sector.

• Primary Customers: 5-star hotels, independent bakeries, gelato chains, and food manufacturers
• Estimated Import Volume: 80–120 tons/month across dry, chilled, and frozen categories
• Estimated Annual Revenue: Based on industry pricing, estimated between $5 million to $7 million USD
• Warehousing and Logistics: Operates distribution from a centrally located facility in Bangkok with regional reach

Target Market

American-European Products primarily serves:

• Professional pastry chefs and bakers
• Artisan pizzerias and Italian cuisine restaurants
• Ice cream and gelato makers
• Industrial food producers requiring imported raw ingredients
• Culinary schools and demonstration kitchens

Its customer base spans both the premium hospitality sector and emerging craft food SMEs.

Capabilities

• End-to-end supply chain management from import clearance to last-mile delivery
• In-house sales and technical support team
• Warehouse facilities with ambient, chilled, and frozen storage zones
• Scheduled product education sessions and chef-led demos for clients
• Multi-lingual client service to support international partnerships

Certifications and Compliance

The company complies with Thailand’s stringent import and food handling requirements:

• Thai FDA Import Licenses
• GHP and HACCP-aligned storage and transport systems
• Batch traceability and temperature logging
• Ensures all imported products meet EU or US food safety standards

Such practices provide assurance to clients with HACCP, ISO, or GFSI-aligned production standards.

Customer Testimonials and Recognition

Though not publicly listed, repeat customer relationships and long-term distribution partnerships indicate high levels of trust and satisfaction. Industry clients have cited:

• Reliability of deliveries
• Quality of imported chocolate and cheese lines
• Product consistency and technical insight

The company is a regular participant in ThaiFex and Food & Hotel Thailand (FHT) expos, reinforcing its brand visibility and industry network.

Major Achievements

• Exclusive Thai distributor for several top-tier European ingredient brands
• Over 20 years of continuous operation in the premium food import space
• Enabled successful product launches for leading bakery and dessert chains
• Contributed to culinary training programs with premium imported ingredients
• Developed custom product solutions for industrial clients through technical collaboration

American-European Products Co., Ltd. continues to play a pivotal role in elevating the standard of baked goods and Western cuisine in Thailand by ensuring the availability of world-class ingredients backed by expert service and consistent quality.