Americana International Co., Ltd., based in Bangkok, Thailand, is a niche exporter and wholesaler of premium Thai tropical fruit products, specializing in freeze-dried offerings under the brand name Enjoy Fruit. With a strong focus on durian, the company has built a streamlined export model aimed at delivering authentic Thai flavor and long shelf-life convenience to international markets.
Core Business and Offerings
The company’s primary product line focuses on freeze-dried fruit, with its flagship item being:
- Freeze-Dried Durian – Made from premium-grade Monthong durian, the fruit is processed through advanced freeze-drying technology to preserve its nutritional content, aroma, and unique flavor without the use of additives or preservatives.
Other freeze-dried tropical fruits may be handled on a seasonal or contract basis, depending on client needs and sourcing availability.
Specialization and USP
Americana International Co., Ltd. differentiates itself through:
- Single-origin sourcing – All durian is sourced directly from reputable farms in Thailand’s eastern and southern regions.
- Advanced freeze-drying – Utilizes vacuum freeze-drying to maintain up to 95% of the fruit's original nutrients and flavor.
- Lightweight and shelf-stable – Ideal for export and retail, particularly in markets with stringent import rules for fresh produce.
- Focused product strategy – Specializes in a single high-demand fruit (durian), allowing for consistency and quality control.
Financials and Market Footprint
Though privately held, insights from export data and buyer feedback highlight Americana International’s impact in regional Asian markets.
- Export Markets: China, Taiwan, Hong Kong, and South Korea are primary destinations.
- Estimated Monthly Export Volume: ~8–12 metric tons of freeze-dried durian
- Average Retail Price: $15–$25 per 100g pack in target export markets
- Estimated Annual Revenue: With an assumed export price of ~$80/kg, the company’s estimated export turnover ranges between $800,000 and $1.2 million USD per year
Target Market
The Enjoy Fruit brand targets:
- Asian expatriate communities in foreign markets with a taste for durian
- Health-conscious consumers seeking nutritious, preservative-free snacks
- Retail chains and specialty supermarkets
- Online B2C platforms and snack distributors in China and East Asia
The product’s long shelf life (up to 12 months) and portability make it especially suitable for e-commerce and air freight.
Capabilities
Americana International’s operations are tailored to support high-quality exports:
- Collaborative processing partnerships with certified freeze-drying plants in Thailand
- In-house packaging oversight to ensure moisture-proof, export-ready presentation
- Flexible private label options for overseas distributors
- Multilingual export documentation support
Its streamlined business model reduces operational complexity while enhancing focus on product excellence and customer service.
Certifications and Compliance
The company ensures compliance with key food safety and export standards:
- Thai FDA approval for processed fruit products
- HACCP compliance through partner processing facilities
- Certificate of Origin and Phytosanitary documents provided for all exports
- Packaging compliant with CNCI (China Certification) and Taiwan FDA import rules
These certifications enable smooth export clearance and retail placement in competitive Asian snack markets.
Customer Testimonials and Recognition
User reviews on regional e-commerce and distributor websites consistently praise:
- Authentic durian flavor
- High-quality packaging
- Crisp and clean texture due to professional-grade freeze-drying
- Consistency in product quality across batches
Retailers also note the low product return rate, high repurchase frequency, and growing acceptance among first-time durian snack consumers.
Major Achievements
- Successfully entered China’s durian snack segment, one of the fastest-growing markets for tropical freeze-dried snacks
- Maintains relationships with premium Thai durian growers
- Developed a recognizable export brand—Enjoy Fruit—with strong appeal in niche Asian retail
- Supports small-batch and large-scale B2B orders, adapting to distributor requirements
- Active presence on social media (Facebook) to promote customer engagement and product visibility
Americana International Co., Ltd. continues to elevate Thailand’s presence in the global health snack market by providing high-quality, freeze-dried tropical fruits with a focus on flavor authenticity and consumer satisfaction.