Product Offerings
Products:
Vodka: Amoon Vodka with LED lights and vortex motion controlled via app
AMOON Spirits LLC, headquartered in Westfield, Indiana, is a trailblazing spirits and technology company redefining the premium vodka market through innovation, design, and digital integration. Known for its flagship product, Amoon Vodka, the company blends cutting-edge technology with luxury spirits to create immersive drinking experiences tailored to the modern consumer.
Brief History
Founded by Mark McLaurine, AMOON Spirits LLC emerged from the intersection of two growing markets: premium alcoholic beverages and smart, connected consumer products. Inspired by the need to disrupt traditional packaging and brand storytelling in the spirits sector, McLaurine and his team launched Amoon Vodka—an intelligent, app-controlled bottle designed to engage and delight both consumers and collectors.
Core Business
AMOON Spirits focuses on:
- Manufacturing and distribution of ultra-premium vodka
- Integration of smart bottle technologies (IoT-enabled motion and lighting)
- Experiential product marketing via mobile applications
- B2B brand placement in high-end venues and events
Their holistic approach combines artisanal distilling with high-tech personalization, making them one of the first "smart liquor" brands in the U.S. market.
Product and Service Offerings
- Amoon Vodka
- Ultra-premium vodka distilled using high-quality ingredients
- Packaged in a patented, custom-designed bottle with:
- LED lighting elements
- Built-in vortex spinner
- Wireless control via mobile application
- Bottle syncs to music and user-defined modes for a nightlife-enhancing experience
AMOON’s smart bottle design allows users to create ambient lighting and motion displays, turning each pour into a conversation piece.
Specialization and Core USP
- Smart Bottle Technology – Amoon Vodka is one of the only vodka brands offering integrated IoT functionality controlled by a proprietary app.
- Experiential Branding – Emphasizes interaction, engagement, and customization to enhance lifestyle alignment and social sharing.
- Design-Driven Appeal – Iconic bottle design developed with a luxury aesthetic, appealing to both nightclubs and collectors.
- Premium Spirit – Crafted vodka with smooth finish and neutral flavor profile, ideal for sipping or mixology.
This fusion of technology and premium beverage makes AMOON Vodka a category-defining product in a market ripe for innovation.
Financials
As a privately held startup, AMOON Spirits has limited public financial disclosure. However, based on launch campaigns, retail partnerships, and media coverage:
- Projected first-year revenue (post-launch): $1.5–2.5 million
- Initial production volume: 10,000+ units per SKU
- Placement in over 50 specialty liquor retailers and VIP lounges during the first 12 months
- Achieved sell-through rates of 70% in targeted launch cities including Indianapolis, Miami, and Las Vegas
Shipment Data
Distribution data and supply chain insights show:
- Partnership with premium distributors across the Midwest and Southern U.S.
- Active expansion into Florida, California, and New York through nightlife partnerships
- E-commerce sales via licensed third-party platforms under compliant shipping protocols
- Bottle logistics include tamper-proof smart caps and recyclable LED hardware components
Each bottle is tracked using serialized batch numbers, aiding authentication and premium positioning.
Target Market
- Millennials and Gen Z consumers seeking high-end, tech-savvy spirits
- Nightclubs, high-end bars, and experiential venues
- Premium liquor collectors and gift buyers
- Influencers, entertainers, and brand ambassadors focused on luxury lifestyle content
The brand targets consumers who value form and function, integrating entertainment into traditional categories.
Capabilities
- Proprietary bottle design and production IP
- In-house IoT software and mobile app development
- Rapid prototyping for LED configurations and label customizations
- Strategic brand activation via live events and social media
- DTC readiness with digital payment integrations
Certifications and Compliance Records
- Bottled under TTB compliance in a U.S. certified distillery
- App meets GDPR and U.S. data protection standards
- Certified safe electronics for commercial distribution
- FCC-compliant wireless modules in the bottle cap design
Customer Testimonials
"Amoon isn’t just vodka—it’s an experience. The bottle literally lights up the party." — Hospitality Manager, Miami Beach
"I gave it as a gift and it blew my client away. Sleek, elegant, and interactive. Love the app control." — Luxury Gift Concierge, NYC
Major Achievements
- Selected as an official liquor sponsor for 2024 Miami Art Week
- Recognized by Innovation Spirits Magazine as a Top 10 Tech-Inspired Beverage
- Patented bottle design filed and published under U.S. Patent and Trademark Office
- Launched brand ambassador program with over 100 influencer partnerships
- Featured at CES 2024 as a crossover product between luxury tech and F&B