SpotOn Transact, LLC is a leading U.S.-based technology company headquartered in San Francisco, California, delivering fully integrated point-of-sale (POS), payment processing, and business management solutions for restaurants, retail, and service-based businesses. Founded in 2017 by Zach Hyman, Doron Friedman, and Matt Hyman, SpotOn has become one of the most dynamic and fastest-growing platforms in the merchant services and hospitality technology space.
Core Business and Product Portfolio
SpotOn offers a full-stack suite of business technology tools tailored to SMBs and enterprise operators, with a core focus on:
- Point-of-Sale Systems (POS): Designed for restaurants (full service, quick service, food trucks), retail shops, and personal services. Includes touchscreen terminals, handheld POS devices, and self-service kiosks.
- Payment Processing: Secure credit/debit card processing, contactless and mobile payments, and recurring billing solutions.
- Marketing Tools: Email marketing automation, review management, and loyalty program modules to enhance customer engagement.
- Online Ordering: Commission-free ordering platform with third-party delivery integration for restaurants and cafes.
- Labor and Staff Management: Integrated tools for scheduling, tip tracking, and payroll preparation.
- Web Services: Custom-designed business websites, ecommerce integrations, and hosting support.
- Capital Solutions: Short-term business loans and equipment financing tailored to cash flow and POS usage.
SpotOn products are unified through a centralized dashboard, offering cross-functional data insights, real-time reporting, and intuitive usability.
Specialization and Unique Selling Proposition (USP)
SpotOn’s USP lies in its vertical integration and small business-first philosophy. Unlike fragmented software vendors, SpotOn delivers:
- A single provider solution combining payments, software, hardware, and customer engagement tools
- Transparent pricing without hidden fees or commissions
- Industry-specific features, particularly for restaurants and hospitality (e.g., modifier management, coursing, floor mapping)
SpotOn differentiates itself by focusing on deep customization and local service teams, offering clients both powerful software and hands-on support.
Financial and Market Performance
SpotOn’s rapid growth and financial performance are evidenced by multiple funding rounds and client acquisitions:
- Valued at $3.6 billion as of 2022 following a $300 million Series F round led by Andreessen Horowitz
- Generated estimated $200+ million in annual revenue in 2023, driven by SaaS and payment processing volumes
- Serves over 70,000 businesses across all 50 U.S. states, including top-performing restaurant groups and franchises
- Partnered with Grubhub, Google, DoorDash, and QuickBooks, enabling seamless integration with leading platforms
SpotOn’s growth trajectory has been repeatedly recognized in Deloitte’s Technology Fast 500 list.
Distribution and Operational Reach
SpotOn operates with a hybrid service model:
- Nationwide network of account executives providing onsite setup and support
- In-house engineering and product teams based in San Francisco, Chicago, and Mexico
- Onboarding specialists and customer support teams available 24/7 across multiple time zones
Its software-as-a-service (SaaS) model allows businesses to scale with monthly subscriptions and tiered usage plans.
Target Market
SpotOn targets:
- Independent restaurants and restaurant groups seeking tailored POS and cost-saving tools
- Retail stores and service providers (salons, spas, pet care) requiring integrated scheduling and payments
- Franchise operators and multi-location businesses managing staff, inventory, and customer engagement at scale
Key industries include hospitality, personal services, wellness, education, and home repair.
Capabilities
SpotOn’s end-to-end capabilities include:
- Omni-channel payment acceptance (in-person, online, mobile)
- Multi-location management tools with unified reporting and role-based access control
- API access and third-party integrations (QuickBooks, Clover, Mailchimp, DoorDash Drive)
- Custom hardware offerings including handheld terminals and self-service kiosks
All products are PCI DSS compliant and support EMV and NFC technologies.
Certifications and Compliance
SpotOn maintains:
- PCI DSS Level 1 compliance for secure transaction processing
- GDPR-aligned data policies for customer data privacy
- SOC 2 certification for secure software development and operations
The company undergoes regular third-party audits and maintains internal compliance teams for regulatory adherence.
Customer Testimonials and Reviews
SpotOn holds strong customer satisfaction scores:
- Rated 4.5/5 stars on G2 with high marks for ease of use, onboarding, and customer support
- Noted for helping restaurants reduce commission fees by 20–30% through in-house online ordering
- Case studies report 5–10 hours saved weekly on labor scheduling and payroll tasks
Clients include acclaimed restaurant operators such as Jon Taffer of Bar Rescue and regional brands like The Salad Station and Black Rock Coffee Bar.
Major Achievements
- Acquired Appetize in 2021, expanding into stadium and event venue POS solutions
- Launched SpotOn Restaurant 2.0, an AI-enhanced POS system for dynamic kitchen and floor management
- Named a Top 100 Private Cloud Company by Forbes and Bessemer Venture Partners in 2022 and 2023
- Closed over $900 million in total funding since inception from investors including Dragoneer Investment Group, DST Global, and Franklin Templeton
SpotOn continues to reshape the digital operations landscape for small and mid-sized businesses, delivering integrated, scalable, and customer-centric technology that drives efficiency and growth across industries.
