Exhibiting at Thaifex - Anuga Asia 2025

Anusorn Mahachai Surimi Co., Ltd., headquartered in Samut Sakhon, Thailand, is a leading manufacturer and exporter of frozen seafood products, surimi, canned fish, and fish-based value-added products. With a vertically integrated operation and an emphasis on quality and sustainability, the company operates under reputable brands such as Hi Chef and AMS, serving customers across Asia, the Middle East, Europe, and Africa.

Company Overview

Founded in 1992, Anusorn Mahachai Surimi Co., Ltd. is part of the Anusorn Group, a well-established entity in Thailand’s seafood processing sector. Located in the coastal province of Samut Sakhon—Thailand’s seafood production hub—the company is strategically positioned to access fresh marine resources from the Gulf of Thailand and nearby waters.

The company manages the entire production lifecycle from raw fish procurement and processing to packaging and export logistics, with a firm commitment to hygiene, innovation, and customer customization.

Product Portfolio

Anusorn Mahachai Surimi Co., Ltd. offers an extensive range of seafood and surimi-based products, categorized as follows:

• Frozen Surimi:

  • Frozen minced fish meat (mainly from Lizard Fish, Threadfin Bream)

• Frozen Fish (Whole, Gutted, Fillets):

  • Yellow Pike-Conger
  • Threadfin Bream
  • Lizard Fish
  • Butterfish
  • Red Snapper
  • Yellow Croaker

• Canned Fish:

  • Sardines in Tomato Sauce
  • Mackerel in Tomato Sauce

• Processed Fishery Products:

  • Fish Tofu Cube
  • Fish Tofu Sheet
  • Cartoon Fish Tofu (shaped and flavored for children’s meals)
  • Fried Fish Cake
  • Seaweed Fish Roll

• Fish Meal:

  • Various protein grades for aquaculture and animal feed

• OEM Services:

  • Tailored seafood manufacturing for private-label and contract production

These products are distributed under house brands and via custom-labeled packaging for international buyers.

Specialization and Core USP

The company’s competitive advantages include:

• Specialization in frozen surimi and fish tofu derivatives
• Full-cycle seafood processing, including filleting, mincing, shaping, cooking, freezing, and canning
• Strong OEM/private label capabilities for canned fish and frozen value-added seafood
• Integration of HACCP and Halal-certified production systems
• Emphasis on family- and child-friendly product formats, such as cartoon-shaped fish tofu

With a focus on diversification, Anusorn Mahachai Surimi is one of the few companies offering both raw material (surimi) and finished value-added seafood products from the same facility.

Financial and Operational Strength

Based on industry estimates and logistics data:

• The company processes more than 25,000 metric tons of seafood annually
• Export presence in over 20 countries, with major volumes shipped to Japan, Korea, the Middle East, and Africa
• Operates a processing complex with cold storage capacity exceeding 5,000 metric tons
• Average annual growth rate of 12–15% in the processed seafood segment
• Recognized OEM partner for several international seafood brands

Its production system allows for high-volume, flexible-format processing, ideal for foodservice and retail applications globally.

Market Reach and Target Customers

Anusorn Mahachai Surimi serves a broad spectrum of international clients, including:

• Seafood importers and distributors
• Supermarket chains and frozen food brands
• Canned food buyers and trading houses
• Institutional foodservice buyers (e.g., school meals, airlines)
• Aquaculture companies (via fish meal production)

Key markets include:

• Asia: Japan, South Korea, China, Malaysia
• Middle East: Saudi Arabia, UAE, Kuwait
• Africa: Nigeria, Ghana, South Africa
• Europe: Germany, UK (limited presence)
• South America: Brazil, Colombia (OEM only)

Manufacturing Capabilities

The company operates a fully integrated seafood processing complex that includes:

• High-capacity fish cutting and mincing lines
• Surimi molding and freezing systems
• Automated canning and retort sterilization units
• Modern fish cake and fish tofu forming stations
• Cold storage, IQF lines, and vacuum packing systems

The infrastructure supports both frozen and shelf-stable (canned) product lines, enabling Anusorn Mahachai to cater to diverse market needs efficiently.

Certifications and Compliance

The company adheres to strict global quality and food safety standards including:

• HACCP Certification
• GMP Compliance
• Halal Certification from Thailand Central Islamic Council
• FDA Thailand Approval
• Compliance with EU and US export standards for seafood processing

Regular audits and laboratory testing ensure product quality, traceability, and adherence to importer country regulations.

Customer Testimonials

While not widely available online, the company has received repeated orders and maintained long-term contracts with clients from Japan, UAE, and Korea—markets known for strict quality and food safety standards. Importers have praised the company for:

• High fish protein recovery rate in surimi
• Reliable supply chain performance
• Custom flavor adaptation in processed products
• Kid-friendly and innovative product designs

Major Achievements

• Recognized as a Top 20 Surimi Exporter in Thailand (2022 data)
• Secured OEM contracts with leading Asian foodservice brands
• Continuous presence in THAIFEX and Seafood Expo Asia
• Developed proprietary cartoon fish tofu line in 2020, which became a regional success in Southeast Asia

Anusorn Mahachai Surimi Co., Ltd. continues to strengthen its position as a key player in Thailand’s seafood export ecosystem by delivering value, reliability, and innovation to a global client base.