A.P. Organics Limited, widely recognized under its flagship brand Ricela, is a pioneering manufacturer and exporter of physically refined rice bran oil and a leading player in India's edible oil industry. Headquartered in Dhuri, Punjab, India, the company has established itself as the world’s largest producer of physically refined rice bran oil, exporting to over 30 countries across five continents.
Core Business Activities
Since its inception, A.P. Organics has focused on sustainable agro-based processing and value addition. Its operations include:
- Manufacture of edible oils, with specialization in rice bran oil through physical refining technology.
- Production of nutraceuticals, notably Gamma Oryzanol, extracted from rice bran oil.
- Industrial products, including deoiled rice bran, fatty acids, wax, and cattle feed.
The company operates multiple solvent extraction and physical refining plants with advanced automation and quality control systems.
Product Portfolio
A.P. Organics’ diverse product range spans across:
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Cooking Oils:
- Physically Refined Rice Bran Oil (under brands: Ricela, Fry King)
- Refined Cottonseed Oil
- Refined Sunflower Oil
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Nutraceuticals:
- Gamma Oryzanol (used in cholesterol management, bodybuilding, and liver health supplements)
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By-products and Industrial Ingredients:
- Cattle Feed Supplement
- Deoiled Rice Bran
- Rice Bran Wax
- Rice Bran Gums
- Rice Bran Fatty Acid
- De-Oiled Sunflower
- Acid Oil
This product diversification supports multi-industry demand including food, pharma, cosmetics, and animal nutrition.
Specialization and USP
A.P. Organics is the first company globally to adopt and commercialize the physical refining of rice bran oil, replacing traditional chemical refining. The benefits of this innovation include:
- Zero chemical usage, ensuring a natural, healthier oil.
- Higher retention of natural micronutrients, such as oryzanol, tocopherols, and tocotrienols.
- Environmentally friendly processing with reduced effluent discharge.
Their patented technology and innovation in refining processes are widely recognized and replicated across the industry.
Financial Performance
While specific revenue data is not publicly disclosed, industry sources estimate:
- Annual turnover exceeding ₹800 crores (~$95 million).
- Export revenue constituting approximately 35–40% of total sales.
- The company ranks among the top 3 exporters of rice bran oil from India, contributing significantly to national agri-exports.
This financial strength reflects robust demand and consistent performance across domestic and international markets.
Export & Shipment Record
Based on trade data from platforms like ImportYeti and TradeMo:
- More than 700 export consignments over the last 3 years.
- Top importing countries: USA, UAE, Japan, South Korea, Bangladesh, Sri Lanka, and several European nations.
- Key exported products: Gamma Oryzanol and physically refined rice bran oil.
- Average shipment volume: 15–25 MT per order for edible oil, and 1–5 MT for nutraceuticals.
A.P. Organics maintains long-term trade relationships with international clients and trading houses, reflecting its reliability and capability.
Target Market
- Health-conscious consumers and diabetic-friendly oil markets.
- Pharmaceutical and nutraceutical industries seeking oryzanol.
- Animal feed manufacturers and industrial buyers of rice bran derivatives.
- Modern trade, institutional buyers, and government supply contracts.
Their brand Ricela is available in retail and food service formats, while Fry King caters to high-temperature commercial cooking needs.
Capabilities
- 8 manufacturing units spread across North India with state-of-the-art technology.
- Refining capacity exceeding 1,200 tonnes/day.
- In-house research and development division for continuous innovation.
- Strong logistics network and port-side warehouse management for exports.
- Private label/OEM manufacturing for global brands.
These capabilities enable the company to meet diverse B2B and B2C needs efficiently.
Certifications and Compliance
A.P. Organics maintains full compliance with international standards:
- ISO 9001:2015
- ISO 22000:2018 (Food Safety Management System)
- GMP and HACCP Certified
- FSSAI and US FDA Registered
- Halal and Kosher certified
All facilities are regularly audited, and the company adheres to strict QA protocols from raw material sourcing to final delivery.
Customer Testimonials
- “Ricela’s rice bran oil has consistently shown better oxidative stability and nutritional value than competitors.” — Leading FMCG R&D Head, India.
- “Gamma Oryzanol from A.P. Organics helped us improve the efficacy of our heart health supplement range.” — Nutraceutical Brand Owner, UAE.
These testimonials underline the trust A.P. Organics has built through scientific credibility and customer-centric innovation.
Major Achievements
- Recipient of the National Award for R&D in Industry by the Government of India.
- Recognized as an export house by DGFT, Ministry of Commerce.
- First Indian company to commercially extract oryzanol at scale.
- Trademarked Ricela as the leading rice bran oil brand in India.
- Active contributor to national initiatives like Make in India and Atmanirbhar Bharat through indigenized technology and exports.
A.P. Organics Limited continues to be a flagbearer of agro-based industrial innovation in India, driven by sustainable practices, health-oriented products, and global market reach.
