Product Offerings
Products:
Assam Black Tea: Orthodox Tea, CTC Tea, Specialty Tea Blends
About Apeejay Tea Limited
Apeejay Tea Limited is one of India’s largest and most prestigious tea producers, specializing in premium Assam tea. As part of the diversified Apeejay Surrendra Group, the company has established itself as a leading player in the global tea industry, known for its high-quality blends, sustainable farming practices, and extensive market reach.
Core Business
Apeejay Tea Limited is engaged in the cultivation, processing, and distribution of premium Assam tea, catering to both domestic and international markets. The company owns and operates multiple tea estates in Assam, ensuring complete control over quality and production processes.
Product Offerings
Apeejay Tea produces and markets a wide range of Assam Black Teas, known for their rich flavor and strong aroma. The company's portfolio includes:
1. Assam Orthodox Tea
- Whole leaf teas with robust flavors
- High-end specialty teas for discerning consumers
- Premium blends exported worldwide
2. CTC (Crush, Tear, Curl) Tea
- Granular tea widely used for strong Indian chai
- Bold liquor and brisk taste
- Popular among mass-market consumers
3. Specialty Tea Blends
- Custom-crafted blends for niche markets
- Exclusive loose-leaf and packaged teas
- Sold under the Typhoo brand and other private labels
Unique Selling Proposition (USP)
- Single-Origin Assam Tea: Sourced directly from company-owned estates in Assam, ensuring premium quality.
- Sustainable & Ethical Farming: Certified organic and sustainable farming practices followed across all tea gardens.
- Vertically Integrated Production: Owns processing units to maintain strict quality control.
- Strong Export Presence: Supplying premium tea blends to Europe, the United States, and other major markets.
- Brand Recognition: Owner of the globally recognized Typhoo Tea brand.
Financial Performance
Apeejay Tea Limited is among India's top 3 bulk tea producers, with an annual production capacity exceeding 25 million kilograms of tea. The company generates significant revenue from both domestic sales and exports, contributing to the growth of India's tea industry.
Shipment and Export Data
Apeejay Tea has a strong global footprint, exporting high-quality Assam tea to various international markets.
- Major Export Destinations: United Kingdom, United States, Russia, Middle East, Japan
- Annual Tea Production: Over 25 million kg of tea per year
- Export Volume: Approximately 40% of total production exported
- Top Exported Products: Assam Orthodox Tea, CTC Tea, Specialty Blends
Target Market
Apeejay Tea caters to a diverse clientele, including:
- Retail Consumers – Packaged tea sold under the Typhoo brand and private labels.
- Horeca Industry (Hotels, Restaurants, Catering) – Supplying premium blends to high-end hospitality businesses.
- Tea Traders & Distributors – Bulk tea supply to wholesalers and specialty tea merchants.
- International Buyers – Exporting to leading tea markets globally.
Certifications and Compliance
Apeejay Tea Limited adheres to international quality and sustainability standards, ensuring ethically sourced and safe tea products:
- Rainforest Alliance Certification – Sustainable farming and fair labor practices.
- Fairtrade Certification – Commitment to ethical tea sourcing and better wages for workers.
- ISO 22000 Certification – Food Safety Management System compliance.
- HACCP Compliance – Ensuring hygiene and safety throughout production.
- FSSAI Certification – Meeting India's food safety standards.
Customer Testimonials
Apeejay Tea has gained widespread recognition for its quality and sustainability efforts, earning praise from customers worldwide:
"Apeejay Tea's premium Assam blends have consistently provided us with the best flavors for our tea offerings. Their sustainable farming methods make them a preferred partner."
— Tea Importer, United Kingdom
"The bold and malty flavor of Apeejay’s Assam CTC tea makes it the perfect choice for our customers who love strong Indian chai."
— Retail Chain Owner, India
Major Achievements
- Ranked among the top 3 bulk tea producers in India, with over 25 million kg of tea produced annually.
- Acquired the Typhoo brand, expanding its global presence in the specialty tea segment.
- Established a global export network spanning more than 20+ countries.
- Recognized for its commitment to sustainable tea farming and social responsibility initiatives in Assam.
Conclusion
Apeejay Tea Limited stands as a symbol of excellence in the tea industry, combining traditional tea craftsmanship with modern innovations. With a strong commitment to quality, sustainability, and global expansion, the company continues to be a leading force in the Assam tea sector, delivering premium tea experiences to consumers worldwide.