Exhibiting at Asia Fruit Logistica 2025

APOEXPA (Asociación de Productores – Exportadores de Frutas, Uva de Mesa y Otros Productos Agrarios) is a leading agricultural association based in Murcia, Spain. Established to represent and promote the interests of fruit producers and exporters in the Region of Murcia, APOEXPA serves as a critical voice and service platform for one of Europe’s most important fruit-producing regions. The association primarily focuses on the export and international positioning of table grapes and stone fruits, supporting members with market access, technical innovation, compliance, and sustainability initiatives.

Core Business and Services

APOEXPA acts as an umbrella organization providing advocacy, promotion, and technical support to its members, who are growers and exporters of high-quality Mediterranean fruits. The core functions of APOEXPA include:

• Export Promotion: Coordinating international marketing and representation of member products in Europe and overseas markets.
• Technical Advisory: Offering support in areas such as phytosanitary regulations, plant protection, and sustainable farming.
• Quality and Certification Assistance: Helping members meet GLOBALG.A.P., IFS, BRC, and other key certifications.
• Regulatory Representation: Liaising with EU and national agricultural bodies to defend member interests.
• Innovation and R&D Collaboration: Partnering with agricultural research institutions to support varietal innovation and water efficiency projects.

Specialization and Unique Selling Proposition

APOEXPA specializes in:

• Promoting Murcian table grapes, including seedless varieties such as Crimson, Superior, and Autumn Royal, widely recognized across Europe.
• Representing producers of high-value stone fruits, particularly peaches, nectarines, flat peaches (paraguayos), and plums.
• Ensuring adherence to strict quality standards and export protocols, enhancing the image of Spanish produce globally.
• Leading sustainability efforts in water-constrained agriculture through efficient irrigation, reduced pesticide use, and climate adaptation programs.

Membership and Economic Contribution

• APOEXPA represents over 80 member companies, comprising both cooperatives and private firms.
• Collectively, members contribute to over 70% of Murcia’s stone fruit and grape exports.
• The association’s members export to more than 30 countries, including Germany, the UK, France, the Netherlands, Switzerland, and Middle Eastern markets.
• Estimated Export Volume (2023):
  • Table Grapes: Over 150,000 metric tons
  • Stone Fruits: Over 200,000 metric tons

Financial and Market Impact

While APOEXPA is a non-profit organization, its members collectively generate significant commercial value:

• Estimated Market Value of Member Exports (2023): Over €500 million
• Export-driven revenue supports thousands of direct and indirect jobs in Murcia’s agricultural economy.
• The Region of Murcia is the leading Spanish exporter of stone fruit and table grapes, and APOEXPA plays a pivotal coordination role in this dominance.

Target Market and Stakeholders

APOEXPA serves a multi-tiered audience:

• International Retailers and Importers seeking premium Spanish fruit
• Agricultural policymakers and EU trade representatives
• Certification and regulatory bodies
• Academic and R&D partners in agriculture and water management
• Agri-tech and packaging suppliers

Capabilities and Infrastructure

• Central Office in Murcia for coordination, events, and member support
• Digital Communication Platforms to disseminate updates on export trends, regulations, and market conditions
• Event Participation: APOEXPA is a regular exhibitor and speaker at key international expos such as Fruit Logistica (Berlin) and Fruit Attraction (Madrid)
• Collaborations with regional agricultural research centers (IMIDA, CEBAS-CSIC)

Certifications and Compliance Support

APOEXPA supports its members in complying with:

• GLOBALG.A.P. – Ensuring Good Agricultural Practices
• BRC and IFS Certifications – For food safety and retail chain acceptance
• Phytosanitary Protocols – For trade with EU and third-country markets
• Sustainability Initiatives – Water conservation, plastic reduction, and biodiversity protection

Client and Market Recognition

• Recognized by European retailers as a key gateway to Spain’s certified and traceable fruit supply
• APOEXPA’s coordination ensures that Murcia remains Europe’s earliest grape supplier, capitalizing on seasonal market windows
• Praised for its role in negotiating market access and export protocols with non-EU countries

Major Achievements

• Played a central role in developing Spain’s seedless grape export leadership through varietal development and IP licensing support.
• Led initiatives for early season fruit availability, allowing Murcia to supply markets ahead of other European growers.
• Engaged in EU-funded projects on agricultural innovation, water management, and sustainable packaging.
• Established strategic collaborations with Spanish and EU trade promotion agencies (FEPEX, ICEX, Proexport).