Product Offerings
Product Categories:
Fruits
Products:
Summer Stone Fruits: Peaches, Nectarines, Apricots, Plums
Summerfruit Australia Limited (SAL) is the recognized national industry body representing Australian growers, packers, and marketers of fresh summerfruit, including peaches, nectarines, plums, and apricots. As a peak industry organization, SAL plays a pivotal role in advocacy, market development, research coordination, and industry growth across both domestic and export markets.
Company Background
Established to serve the collective interests of the Australian summerfruit industry, Summerfruit Australia Limited operates as a not-for-profit grower association. It acts as the industry's unified voice to the government, media, supply chain stakeholders, and international trade partners.
SAL's governance structure includes a board of grower-elected directors and a leadership team that oversees strategic priorities, research investment, export promotion, and compliance support. The organization is currently led by CEO Carrie Starkings and operates out of Albury, New South Wales, with its registered office in Woorinen, Victoria.
Core Business
Summerfruit Australia’s core mission is to support and grow the Australian stonefruit industry by:
- Advocating for policy and regulatory reform
- Investing in industry R&D through Hort Innovation
- Managing and coordinating export readiness and market access