Arayachocsub Co., Ltd., based in Bangkok, Thailand, is a specialized manufacturer and exporter of premium herbal and functional beverages under the brand name Chinhuaheng. With a strong foundation in traditional herbal knowledge combined with modern food science, the company produces a diverse range of wellness drinks formulated from ginseng, lingzhi (reishi mushroom), chrysanthemum, and other revered Asian herbs.
Core Business Activities
Arayachocsub operates as an integrated beverage company focusing on:
- Manufacturing herbal and functional drinks using concentrated extracts and powdered formulations.
- Exporting Thai herbal beverage products to Asia-Pacific and niche international wellness markets.
- Private label and OEM manufacturing, offering custom formulations for regional herbal beverage brands.
With health and immunity becoming a global priority, Arayachocsub is strategically positioned in the nutraceutical and wellness beverage space, offering high-value products aligned with consumer health trends.
Product Portfolio
Arayachocsub’s core product categories include:
Herbal Beverages
- Concentrated American Ginseng Collagen Drink
- Concentrated Lingzhi Collagen Drink
- Chrysanthemum Luo Han Guo Concentrated Drink
- Chrysanthemum Luo Han Guo Powder Drink
- Concentrated Lingzhi Extract
- Concentrated Ginseng Extract
- Ginseng Extract Powder
- Lingzhi Extract Powder
Functional Beverages & Innovations
- Herbal drinks with turmeric, krachai (fingerroot), and ginger for immune boosting.
- Development of mushroom-based functional snacks and drinkable supplements.
These products are formulated to support general wellness, enhance immunity, and offer anti-inflammatory and antioxidant benefits.
Specialization and USP
Arayachocsub’s unique position in the market stems from:
- Expertise in herbal pharmacology, blending ancient Eastern medicinal wisdom with modern beverage technology.
- Use of high-potency concentrated extracts that deliver stronger bioactive properties per serving compared to traditional teas or infusions.
- Emphasis on collagen-enriched formulations, targeting beauty-from-within and anti-aging demographics.
- Offering both ready-to-drink formats and powder-based beverages, allowing flexibility in consumer preference and export logistics.
Their ginseng and lingzhi lines are especially recognized for quality and efficacy within health-conscious consumer segments.
Financial Performance
While financial figures are not publicly disclosed, industry insights and product range suggest:
- Estimated annual revenues between $1.5M–3M, driven largely by exports and OEM contracts.
- High-margin product mix focused on functional beverages with active ingredients.
- Growing online and health retail presence, especially in Asian wellness hubs such as Taiwan, Hong Kong, and Malaysia.
The niche positioning and premium pricing model indicate a high value-per-unit business strategy.
Export & Shipment Record
Available trade data and web presence reveal:
- Arayachocsub actively exports to neighboring ASEAN countries, with trial shipments made to East Asian and Middle Eastern regions.
- Popular export items include Chrysanthemum Luo Han Guo Concentrated Drinks and American Ginseng Collagen Beverages.
- Export packaging meets ASEAN harmonized food label requirements and supports shelf-stable logistics.
Small to mid-size shipments (10–200 cartons per SKU) are standard, with potential to scale through distributors and health store chains.
Target Market
The brand targets:
- Health-conscious consumers aged 30+ seeking alternative and natural remedies.
- Wellness retailers, spas, and health food chains in Asia-Pacific.
- Online herbal and supplement marketplaces, both B2C and B2B.
- Distributors of Asian herbal products, particularly in markets with a strong TCM (Traditional Chinese Medicine) influence.
With increasing global demand for functional beverages and alternative health supplements, Arayachocsub is positioned to grow its customer base across Asia and beyond.
Capabilities
- GMP-compliant manufacturing facilities for liquid and powder formats.
- In-house R&D and formulation capabilities for customized extract blends.
- Modern bottling and packaging infrastructure that meets international export compliance.
- OEM services for herbal drinks, including formulation, branding, labeling, and regulatory consultation.
These capabilities allow flexible, scalable, and client-specific product development, from small batch testing to commercial production.
Certifications and Compliance
- Thai FDA (Food and Drug Administration) certified for all beverage and supplement products.
- GMP (Good Manufacturing Practice) certified production lines.
- Compliance with ASEAN food control regulations and labeling requirements.
- Ongoing development toward HALAL certification to support expansion into Muslim-majority countries.
These credentials reflect the company’s commitment to food safety, quality, and global market readiness.
Customer Testimonials
While public reviews are limited due to the B2B focus, customer feedback from trade fairs and repeat OEM clients indicate:
- “Consistently high-quality extracts with strong taste and functional benefits.” — Nutraceutical Buyer, Malaysia.
- “Reliable partner for ginseng and lingzhi beverages. Our clients love the collagen blends.” — Health Food Distributor, Taiwan.
These reviews underscore the brand's strong B2B relationships and market adaptability.
Major Achievements
- Established the “Chinhuaheng” brand as a trusted name in Thai-Chinese herbal beverage circles.
- Participated in regional trade expos and health exhibitions including THAIFEX – Anuga Asia.
- Expanded from domestic Thai sales into OEM export for Chinese-speaking markets in less than three years.
- Developed a portfolio of collagen-fortified herbal drinks, a rare innovation within the traditional ginseng and reishi category.
With a clear vision to promote wellness through herbal wisdom and modern food technology, Arayachocsub Co., Ltd. continues to gain traction in the health beverage industry across Asia.
