Areejit Co., Ltd., based in Nonthaburi, Thailand, is a specialized manufacturer and exporter of authentic Thai rice noodles and traditional sauces under the Marleerice brand. With a focused approach to rice-based innovation, Areejit serves both domestic and international markets with high-quality, culturally rooted, and health-conscious food products. The company is widely recognized for its contribution to the global appreciation of Thai noodle cuisine.
Core Business Activities
Areejit Co., Ltd. engages primarily in:
- Manufacturing a wide variety of rice noodles, tailored to both traditional Thai cooking and global adaptations.
- Exporting rice-based food products to overseas markets including Asia, North America, and Europe.
- Providing trading services and custom-packaged products under its own brand as well as OEM/private label formats.
Their vertical integration across production, packaging, and distribution enables full control over quality and supply chain efficiency.
Product Portfolio
The company's product categories are strategically developed to cater to global Thai food trends:
Rice Noodles
- Rice Vermicelli – Thin, delicate strands ideal for Thai salads and stir-fries.
- Flat Rice Noodles – Chewy and wide noodles, commonly used in Pad See Ew and noodle soups.
- Pad Thai Rice Noodles – Tailored for authentic Pad Thai preparation, available in multiple widths.
- Yaki Rice Vermicelli – Prepped for stir-fried applications, especially for Japanese-style dishes.
- Kuzukiri Vermicelli – Translucent noodles often used in cold dishes or desserts.
Rice-Based Products
- Various traditional rice-derived ingredients and snack bases, adapted for global and local culinary needs.
Sauces
- Pad Thai Sauce – A balanced sweet-savory base made with tamarind, fish sauce, and spices to replicate authentic Thai flavors easily.
All products are designed for quick cooking, wide shelf stability, and ease of use in both household and commercial kitchens.
Specialization and USP
Areejit Co., Ltd. differentiates itself through:
- Mastery in rice flour processing, ensuring noodles retain chewiness and clarity without artificial additives.
- Natural, gluten-free products catering to health-conscious and allergen-sensitive markets.
- A dedicated Thai culinary product line, offering easy-to-use combinations of noodles and sauces for international Thai cuisine lovers.
- Brand recognition under “Marleerice”, which is gaining popularity among Asian product importers and health food distributors.
Their products are favored for their versatility, authenticity, and clean-label appeal.
Financial Performance
Though detailed financial records are not public, based on industry benchmarking:
- Estimated annual revenue between USD $1.2M–2.5M, driven by export contracts and regional retail partnerships.
- Export revenue comprises approximately 70% of total turnover, indicating strong overseas demand for Thai noodles and sauces.
- The company has achieved consistent growth over the last five years, especially in the Asian and North American markets.
Their efficient production model ensures competitive pricing and scalability for medium to large orders.
Export & Shipment Record
From available trade sources and buyer listings:
- Areejit has completed export shipments to countries such as Vietnam, Japan, South Korea, Canada, the United States, and Germany.
- Top-selling SKUs include Pad Thai Noodles, Rice Vermicelli, and Pad Thai Sauce.
- The company handles both container-based B2B exports and boxed shipments for distributors and resellers.
- Export volumes estimated at 300–500 metric tons annually, depending on the seasonal demand cycle.
Labeling and packaging adhere to destination-specific food regulations including FDA (US), CFIA (Canada), and EU labeling norms.
Target Market
Areejit primarily targets:
- Thai and Asian food importers in North America and Europe.
- Gourmet food retailers and health food stores seeking gluten-free, rice-based products.
- Restaurants and catering services specializing in Thai cuisine.
- Online ethnic food marketplaces and private label clients.
The brand resonates strongly with health-conscious buyers, Asian food lovers, and specialty grocers worldwide.
Capabilities
- In-house rice noodle processing plant, with precision drying, cutting, and packaging systems.
- Flexible production lines for bulk wholesale, retail packs, and OEM branding.
- R&D capabilities for recipe adaptation, shelf-life optimization, and packaging design.
- Manual and semi-automated packaging lines, ideal for multi-format exports (boxes, pouches, sachets).
These facilities support both agility and scale, crucial for meeting global demand.
Certifications and Compliance
- Thai FDA Approved
- Good Manufacturing Practices (GMP) in place for food safety
- Products comply with global food safety and export requirements
- Capability to meet Halal standards (pending certifications depending on buyer region)
Their compliance ensures consistent, safe, and regulation-ready export performance.
Customer Testimonials
Although not widely publicized, customer feedback collected via B2B platforms includes:
- “Areejit’s Pad Thai noodles are our best-selling Thai product. Great texture and quick cooking time.” — Distributor, Germany.
- “Reliable, fast, and flexible on packaging sizes. Their rice vermicelli is always in demand.” — Importer, Canada.
Consistent repeat orders confirm satisfaction with quality, logistics, and price-to-value ratio.
Major Achievements
- Successfully launched the Marleerice brand in multiple international markets.
- Secured repeat OEM contracts with Asian grocery chains in North America and Japan.
- Participated in regional Thai food export programs and business matching fairs.
- Expanded from domestic Thai distribution to global trading operations within a decade of establishment.
With a deep understanding of traditional Thai ingredients and a modern approach to food export, Areejit Co., Ltd. is an emerging force in the global rice noodle and sauce market, delivering authenticity, quality, and convenience to kitchens around the world.
