Product Offerings
Products:
Non-Alcoholic Beverages: AYA Herbal Infusions, AYA POP Sparkling Sodas
Product Gallery:
AYA - Sparkling Turmeric & Green Tea
AYA Awaken Your Awareness
AYAPOP
AYAPOP - Wellness Never Tasted So Good
Asia Beverage Co. Pte. Ltd. is an innovative beverage company headquartered in Singapore, specializing in the production and export of functional, plant-based, and clean-label beverages under the proprietary brands “AYA” and “AYA POP.” The company caters to modern health-conscious consumers across Asia-Pacific and beyond with products designed for wellness, taste, and sustainability.
Company Background
Founded by industry veteran Kevin Grahame Law-Smith, Asia Beverage Co. was created to disrupt traditional beverage categories with functional drinks derived from Asian botanicals and global wellness trends. The company operates with a vision to deliver beverages that are as beneficial as they are enjoyable, emphasizing natural ingredients, low sugar content, and eco-conscious packaging.
Leveraging Singapore’s global logistics hub and innovation-friendly ecosystem, the company has rapidly positioned itself at the forefront of Southeast Asia’s emerging health beverage market.
Core Business Activities
Asia Beverage Co. Pte. Ltd. focuses on:
- Research and development of functional beverages
- Manufacturing of non-alcoholic herbal infusions and sparkling drinks
- Brand building and export sales across Asia-Pacific and the Middle East
- Strategic retail placement in wellness-focused supermarkets, cafes, and e-commerce
Product and Service Offerings
The company’s two flagship product lines are:
-
AYA Herbal Infusions:
- A curated range of non-carbonated beverages crafted with traditional Asian herbs such as lemongrass, pandan, ginger, chrysanthemum, and roselle.
- Known for their subtle flavors and natural sweeteners with zero preservatives or artificial ingredients.
- Positioning: Calming, detoxifying, and immunity-boosting beverages
-
AYA POP Sparkling Sodas:
- Lightly carbonated drinks infused with herbal extracts, tropical fruits, and superfood elements.
- Noted for their low-calorie count, functional benefits (e.g., digestive support), and vibrant packaging.
- Positioning: Alternative to sugary sodas with a clean-label appeal
Specialization and Unique Strengths
- Functional Beverage Innovation: Combines traditional Asian wellness herbs with modern flavoring science.
- Clean Label Commitment: No preservatives, no artificial coloring, and natural sugar substitutes.
- Sustainability Focus: Products are packaged in recyclable glass and aluminum cans.
- Singapore R&D and QC Standards: Ensures consistency and global export compliance.
Financial and Export Performance
While detailed financials remain undisclosed as a private company, Asia Beverage Co. demonstrates strong growth potential based on market visibility and regional distribution activity:
- Products available in over 8 countries, including Malaysia, Indonesia, the Philippines, Vietnam, the UAE, and Australia.
- Featured in premium health stores, specialty cafes, and hotel minibars.
- Participated in major trade expos such as FHA Singapore and Gulfood Dubai.
- Partnerships with distributors and wellness-focused e-commerce platforms for regional reach.
Target Markets
Asia Beverage Co. serves:
- Urban millennials and Gen Z consumers seeking health-forward beverages
- Wellness stores, boutique grocers, and cafés looking for unique drink SKUs
- Hospitality chains incorporating low-sugar and herbal beverages into their menus
- Distributors of premium F&B products across ASEAN and GCC countries
Capabilities
The company’s capabilities include:
- Agile manufacturing partnerships in Singapore and Malaysia
- Cold fill production lines suitable for herbal and low-acid beverages
- Product development team for formulation refinement and new SKUs
- Custom branding and OEM services for regional partners
Certifications and Compliance
Asia Beverage Co. aligns with:
- Singapore AVA food safety standards
- Halal Certification for certain product SKUs
- Export compliance with Gulf countries, ASEAN members, and Australia
- Eco-friendly packaging compliance across EU and APAC regulations
Customer Feedback and Market Perception
Early customer feedback highlights:
- High repeat purchases due to unique flavor profiles and health positioning
- Strong visual branding and shelf appeal, especially in the AYA POP range
- Endorsed by wellness influencers and featured in several regional food blogs and beverage reviews
Major Achievements
- Secured distribution in 200+ retail outlets across Southeast Asia
- AYA POP listed among Top 10 Health Drinks at Gulfood Innovation Awards
- Recognized as a “Brand to Watch” in Singapore’s health F&B sector
- Expanded product portfolio by 60% within two years of commercial launch
Asia Beverage Co. Pte. Ltd. continues to innovate at the intersection of tradition, wellness, and consumer lifestyle trends, positioning itself as a key player in Asia’s evolving functional beverage market.