Asia Food Technology Joint Stock Company (AFOTECH), headquartered in Bac Ninh, Vietnam, is one of the country’s leading food manufacturing and export enterprises specializing in instant noodles, rice noodles, condiments, and frozen desserts. With a strong portfolio of consumer brands including Cung Dinh, KOOL, and Mum Ngon, AFOTECH has established itself as a household name in Vietnam and a competitive player in the global instant food market.
Company Background
Founded with a mission to deliver nutritious, flavorful, and convenient food products, AFOTECH has developed a vertically integrated food production system supported by modern technology, quality control, and a strong nationwide distribution network. Under the leadership of Ms. Chu Thi Ngoc Anh, the company has consistently invested in innovation and market expansion.
With a strategic location in Bac Ninh, AFOTECH operates from a high-capacity manufacturing hub in northern Vietnam, facilitating efficient domestic supply and international export logistics.
Core Business Activities
AFOTECH’s operations include:
- Mass production of instant noodles, sauces, and condiments
- Frozen dessert and spice product lines
- R&D for taste and texture innovation tailored to Asian and global markets
- OEM/Private label manufacturing for regional partners
- Export and global distribution under proprietary and partner brands
Product and Service Offerings
AFOTECH’s diverse product portfolio includes:
-
Instant Noodles:
- Cung Dinh Instant Noodles: Premium segment with a wide variety of flavors
- KOOL Instant Noodles: Youth-oriented brand with bold tastes
- Mum Ngon Instant Noodles: Value-for-money daily consumption range
-
Instant Rice Noodles:
- Cung Dinh Pho: Convenient Vietnamese-style pho in instant format
-
Sauces and Condiments:
- Fish Sauce, Soy Sauce, Chili Sauce
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Other Products:
- Fresh and packaged Ice Cream
- Spice Mixes for cooking applications
These products are distributed across traditional retail, supermarkets, convenience chains, and online platforms.
Specialization and Unique Strengths
- Strong Brand Equity: Cung Dinh is one of Vietnam’s most recognized instant noodle brands
- Flavor Innovation: Localized flavor development tailored to Southeast Asian palates
- Flexible Production Lines: Capability to handle multiple SKUs and packaging formats
- BRC and HACCP-certified plants ensuring food safety and quality
Financial and Export Performance
AFOTECH’s continuous growth is reflected in:
- Presence in over 20 countries across Asia, Europe, and the Middle East
- Annual production capacity of over 1 billion noodle packs
- Double-digit revenue growth YOY from 2020–2023
- Export partnerships with distributors in South Korea, Japan, Russia, UAE, and Cambodia
According to Vietnam Trade Promotion data and customs export logs, AFOTECH ranks among the top five instant noodle exporters from Vietnam in terms of volume.
Target Markets
AFOTECH serves:
- Mass retail consumers across Vietnam
- Expat communities and ethnic retailers abroad
- OEM clients seeking Vietnamese instant noodle production
- Foodservice providers requiring bulk packs and condiments
Capabilities
AFOTECH boasts robust infrastructure and production capabilities:
- Fully automated production lines for drying, frying, and seasoning application
- In-house R&D and sensory labs for continuous product testing and development
- Multi-format packaging systems: Cups, pouches, bowls, and export cartons
- Cold storage and frozen product lines for ice cream and specialty desserts
Certifications and Compliance
The company adheres to:
- BRC Global Standard for Food Safety
- HACCP and ISO 22000
- HALAL Certification for key export markets
- Vietnam FDA and international export compliance
These credentials support global expansion and confidence among importers.
Customer Feedback and Market Perception
- Cung Dinh Noodles are frequently rated highly for:
- Authentic Vietnamese broth flavor
- Springy noodle texture and rich garnishing
- Positive user engagement on social media and YouTube marketing campaigns
- High product visibility in Vietnam’s top modern trade retailers and mini-marts
Major Achievements
- Cung Dinh voted among Vietnam’s Top 10 Trusted Brands
- OEM partnerships secured with brands in South Korea and Middle East
- Expanded product line to frozen desserts and condiments by 2022
- Official participant at SIAL Paris, Gulfood, and Thaifex Anuga Asia
With a strong domestic foundation and dynamic international footprint, Asia Food Technology Joint Stock Company is leading Vietnam’s charge in the global convenience food industry through innovation, efficiency, and consumer-centric product development.
