Exhibiting at Foodex Japan 2025

Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC)

The Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC) is Mexico's leading trade association for the protected agriculture industry, representing growers, exporters, and agribusiness stakeholders involved in high-tech greenhouse and shade house production. Established to promote sustainable and competitive horticultural production, AMHPAC plays a vital role in advocacy, technical support, and international market access for its members.

Mission and Core Objectives

AMHPAC is committed to:

• Enhancing the global competitiveness of Mexico’s protected agriculture industry.
• Providing technical, economic, and regulatory guidance to horticultural producers.
• Facilitating trade relationships between Mexican growers and international buyers.
• Promoting sustainable farming practices to improve efficiency and environmental responsibility.
• Ensuring compliance with international food safety and labor regulations.

The Mexican Protected Agriculture Industry

Mexico is a major global player in high-value horticulture, particularly in the production of tomatoes, bell peppers, cucumbers, and berries grown under controlled environments such as greenhouses and shade houses.

Key Industry Data:

• Mexico ranks as the world’s third-largest exporter of fresh vegetables, valued at over $7 billion annually.
• Over 60% of Mexico’s greenhouse-grown vegetables are exported to the United States and Canada.
• The Mexican protected agriculture sector spans over 50,000 hectares, with an annual growth rate of 5-7%.
• Greenhouse production yields are up to 10 times higher than open-field farming, ensuring higher efficiency and sustainability.

AMHPAC’s Role in Market Expansion and Trade Support

As a bridge between Mexican growers and global markets, AMHPAC works to:

• Strengthen international trade relationships with buyers in the U.S., Canada, Europe, and Asia.
• Support members in obtaining certifications such as GlobalG.A.P., PrimusGFS, and USDA Organic.
• Collaborate with government and private sector partners to enhance export capabilities.

Key Market Trends and Export Growth

The demand for Mexican greenhouse-grown produce has been steadily increasing due to:

• Consumer preference for year-round fresh produce in North America.
• Stringent food safety and traceability requirements, met through AMHPAC’s compliance programs.
• Rising demand for organic and pesticide-free vegetables, driving industry investment in biological pest control and eco-friendly farming.

Certifications and Compliance Support

AMHPAC assists its members in adhering to global food safety and labor standards, ensuring access to premium international markets. Key certifications include:

• GlobalG.A.P. – Ensuring good agricultural practices.
• PrimusGFS – Food safety certification for fresh produce.
• USDA Organic – Compliance for organic fruit and vegetable exports.
• Fair Trade & Ethical Labor Standards – Supporting responsible agricultural labor practices.

Target Market and Consumer Segments

The association works closely with:

• Retail Chains & Supermarkets – Facilitating direct supply of greenhouse-grown tomatoes, bell peppers, cucumbers, and berries to major retailers.
• Foodservice Industry – Providing high-quality produce for restaurants, hotels, and institutional food suppliers.
• Importers & Distributors – Strengthening Mexico’s role as a top fresh vegetable supplier to the U.S. and Canadian markets.

Achievements and Industry Contributions

• Expanded Mexico’s protected agriculture exports, making it the leading supplier of greenhouse-grown vegetables to North America.
• Advocated for fair trade policies and labor rights, ensuring Mexico’s produce meets international ethical sourcing standards.
• Organized the Annual AMHPAC Congress, a premier event for horticultural innovation, trade networking, and policy development.
• Promoted sustainability initiatives, including the use of water-efficient irrigation systems and biological pest management.

Conclusion

The Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC) is a driving force behind Mexico’s rapidly growing protected agriculture industry, supporting innovation, trade, and sustainability in greenhouse vegetable production. With a commitment to quality, efficiency, and market expansion, AMHPAC ensures that Mexican growers remain competitive in the global produce industry.