Exhibiting at Asia Fruit Logistica 2025

Atayeb Food Industry Company, headquartered in Amman, Jordan, is a prominent manufacturer specializing in high-quality snack pellets. Established with a vision to offer innovative, healthy, and customized snack solutions, Atayeb has grown into a trusted supplier for global snack brands and co-manufacturers across the Middle East, North Africa, and parts of Europe.

Company Overview

Atayeb Food Industry Company operates under a well-structured industrial setup and adheres strictly to international food safety and quality standards. The company’s fully automated production facilities are designed to manufacture a wide range of snack pellet shapes and formulations, catering to both branded and private label clients.

Located in Jordan’s capital, Amman, Atayeb leverages its central geographic location to ensure quick and cost-effective logistics to surrounding markets including Saudi Arabia, Iraq, Egypt, UAE, and beyond. The company is aligned with modern trade requirements and caters to B2B clients including co-packers, distributors, wholesalers, and snack processors.

Core Business & Product Portfolio

Atayeb focuses primarily on the production of snack pellets, which are semi-finished products that require expansion by frying or hot air popping before final consumption. These are sold to snack manufacturers who process and flavor them.

Product Categories include:

• Potato-Based Pellets

  • Crinkle cut (big & small)
  • Flat discs
  • Spiral tubes

• Multigrain and Cereal-Based Pellets

  • Rice and corn-based spirals
  • Vegetable-infused pellet shapes
  • High-fiber and protein-enhanced pellets

• Thematic Shapes for Kids and Promotions

  • Bear shapes
  • Star and moon shapes
  • Custom molds on demand

• Organic and Health-Focused Pellets

  • Low-oil retention varieties
  • Non-GMO raw material options
  • Wholegrain formulations

The company also offers tailored shapes and sizes for snack brands looking to stand out with unique product differentiation.

Specialization & USP

Atayeb’s key competitive strengths lie in:

• Product Customization: Ability to offer custom extrusion shapes and ingredients
• High-Speed Production: Automated extrusion and drying lines for large-scale output
• Quality Assurance: Integrated lab testing and batch traceability
• Regional Supply Chain Strength: Fast shipping throughout MENA markets
• Export Compliance: Ability to comply with EU and GCC import regulations

Financial Strength

Although exact figures are undisclosed, Atayeb’s consistent presence in international markets and investments in modern extrusion lines suggest robust operations:

• Estimated Production Capacity: Over 8,000 MT/year
• Annual Turnover (Estimated): USD 8–10 million based on average pellet pricing and volumes
• Investment in Machinery: European-sourced extruders and drying systems

Export & Shipment Data

Based on data from import/export platforms and trade reports:

• Export Countries: Saudi Arabia, UAE, Iraq, Egypt, Algeria, Turkey, Romania
• Average Container Load: 16–22 MT depending on pellet type
• Product Codes Registered: GS1 certified product batches (source: goscan.org)
• Shipment Frequency: Approx. 20–30 international shipments per month
• Export Volume (2023): Estimated 2,800+ MT exported

Atayeb maintains strong export documentation and ensures compliance with regional food control authorities.

Target Markets

Atayeb serves industrial snack manufacturers, private label brands, and foodservice providers in:

• Middle East
• North Africa
• Eastern Europe
• South Asia

They also target healthy snack brands looking for air-poppable pellet options and multigrain blends.

Manufacturing Capabilities

• Facilities: Located in Amman with warehousing, extrusion lines, drying ovens, and packing systems
• Production Technology: Twin-screw extrusion systems with variable mold configurations
• Certifications: HACCP-compliant production and GS1 traceability
• Quality Control: In-house product lab and raw material testing

Certifications & Compliance

• HACCP (Hazard Analysis and Critical Control Points)
• GS1 Jordan Registered (GLN: 6254000697003)
• Local Food and Drug Administration Approvals
• Meets Regional Halal and Shelf-Life Labeling Requirements

Customer Testimonials

Due to B2B nature and private labeling, testimonials are limited in public domain. However, trade directory listings cite Atayeb as:

“One of the most reliable snack pellet suppliers in Jordan with on-time delivery.” – Distributor, UAE
“Excellent customization support and consistent pellet quality.” – Snack Manufacturer, KSA

Major Achievements

• Expanded Market Reach: Now distributing to over 10 countries
• Increased Product Line: From basic pellets to vegetable and health-enhanced variants
• Achieved High Export Volume: Crossed 2,800 MT export mark in 2023
• Recognized by GS1 Jordan: For compliant barcode and trade identity management

Summary

Atayeb Food Industry Company has emerged as a trusted snack pellet producer in the MENA region by combining innovation, scalability, and regulatory compliance. With high adaptability to client needs, efficient logistics, and modern extrusion capabilities, Atayeb is a valuable manufacturing partner for snack brands seeking quality, variety, and export readiness.